Nonprofit Businesses

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Dealing with Unhappy Cause Marketing Partners

Having the occasional unhappy sponsor at the end of a cause marketing program is part of the learning curve and can happen to the very best.

Here are a few tips on what to do when sponsors lose their happy [more…]

Addressing Common Partner Complaints about Cause Marketing

After hearing every partner complaint and comment under the sun about cause marketing here are some responses to have ready the next time someone claims you dropped the ball, you can catch it before it [more…]

Working with Celebrities in Your Cause Marketing Programs

The point that celebrities can play a huge role in cause marketing promotions may be a bit of an understatement when you look at the success of big cause brands like Product [more…]

Making Your Cause Marketing Program Celebrity Ready

Celebrities are busy people, and they have lots of choices on causes they can support. Here are some ways to ensure that your pitch doesn’t end up on the walk of shame: [more…]

Affiliate Cause Marketing

Affiliate cause marketing is when a cause rewards a business or another cause for securing a cause marketing partnership. In business, affiliate marketing [more…]

Joining Cause Marketing Forums

Whether you’re a cause or a company that’s based in the United States or another country, you should visit the Cause Marketing Forumwebsite and become a member. [more…]

Cause Marketing Resources: Best on Twitter Today

Twitter is a social networking and microblogging service that allows twitterers — those who use the service — to send and read messages called tweets. Tweets are text-based posts of up to 140 characters [more…]

Cause Marketing Resources: Twitter Handles

You can keep up with current thinking and events regarding cause marketing on Twitter if you are following the right people. Here are some cause marketing Twitter handles to follow to keep your Twitter [more…]

Cause Marketing in the Real World: Share Our Strength

Bill Shore’s anti-hunger organization Share Our Strength has had a large number of fans since the publications of Bill’s first book, Revolution of the Heart [more…]

Cause Marketing in the Real World: Susan G. Komen for the Cure

Nothing is more informative for the cause marketer than the Komen for the Cure newsletter. It is always always full of cause marketing programs of all types and sizes. What’s so great about Komen, you [more…]

Cause Marketing in the Real World: Starbucks

Starbucks is a leader in cause marketing, an adopter of new, interesting, and innovative strategies. Here are just a few of its admirable programs through the years. [more…]

Cause Marketing Resources: Five Essential Blogs

A blog is a versatile tool for people to share their insights, experience, opinions, and expertise, among other things. The five blogs presented here are regularly updated with content on cause marketing [more…]

Cause Marketing with Text-to-Give

Charitable giving via texting on mobile phone — text-to-give — really took off in 2010 when a devastating earthquake struck Haiti. The American Red Cross alone raised [more…]

Real World Cause Marketing: Wehrenberg Theaters Gold Heart Pin

Wehrenberg Theatres with 15 locations throughout the Midwest supported Variety the Children’s Charity of St. Louis through the purchase of Variety’s 2011 Gold Heart pin. Movie-goers purchased the pins [more…]

Real World Cause Marketing: A.C. Moore’s Act for Autism

With 136 locations on the East Coast, A.C. Moore’s work on Easter Seals’ Act for Autism campaign may not seem local, but it is. A.C. Moore stores in the Philadelphia and Wilmington, Delaware region collected [more…]

Real World Cause Marketing: Dine Out for No Kid Hungry

Share Our Strength, a Washington D.C.–based anti-hunger organization, has big plans for Dine Out for No Kid Hungry: to end childhood hunger in America by 2015. [more…]

Real World Cause Marketing: Massage Envy Social Media Challenge

Digital cause marketing programs that use Facebook Likes and Twitter hashtags are wonderful ways to raise money for good causes. These programs are even more powerful when the local businesses and causes [more…]

Successful Cause Marketing Presentations: Who, When, Where, and Why

The first order of business when preparing a successful cause marketing speech is to take a closer look at your audience, which may be 1 person or 50 or 500. Regardless of the size, audience analysis will [more…]

Successful Cause Marketing Presentations: Balance Emotion with Other Appeals

Whenever you talk about a cause, it’s always tempting to focus on emotion, appeals that pull at a listener’s heartstrings. This is done for a good reason: It works. Listeners should connect with causes [more…]

Successful Cause Marketing Presentations: PowerPoint

PowerPoint is one of the most overused presentation tools ever. PowerPoint is best used to explain and enhance a speech, but instead people use it as a crutch or replacement for engagement or for something [more…]

Successful Cause Marketing Presentations: Use an Outline

Everyone has this vision of a speaker taking the stage and speaking passionately and extemporaneously without the aid of notes or cards. What is shown on television and at the movies seem to prove that [more…]

Successful Cause Marketing Presentations: Use Your Nervousness

The nervousness you feel before speaking is normal, expected, and important. Nervousness is a key ingredient of an effective presentation. A lot of athletes, actors, and musicians would agree that a few [more…]

Successful Cause Marketing Presentations: Using the Nonverbal

What you say is important, but so, too, is how you say it. Your nonverbal cues — posture, eyes, voice, and gestures — can either impair or empower your verbal message. Here’s a quick rundown for managing [more…]

Publications That Follow Cause Marketing

There are so many different ways to find out about cause marketing. It’s worth noting that three sources, Ad Age, The Huffington Post, and Mashable, have sections dedicated to the cause world. [more…]

Essentials: Choose Cause Marketing Partners Carefully

In 2010, Susan G. Komen for the Cure taught everyone that you can’t partner with just anyone. When Komen chose to partner with Kentucky Fried Chicken in [more…]

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