Nonprofit Businesses

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Getting over the Cause Marketing Prospects that Got Away

A lot of prospects will say no. It’s a fact of selling anything, including cause marketing. There’s a big difference between a prospect that says, “No, not right now” and “No, I can never see us ever working [more…]

Winning Cause Marketing Proposal Preparation

Most prospects like to see some type of proposal when you pitch them on a cause marketing program. But consider yourself warned: Proposals are a crutch for seller and prospect alike. The seller uses them [more…]

Point-of-Sale Program Success: Pinups

Pinups are an important cause marketing tool, which is why they are a key focus of your point-of-sale program. They should be on your shortlist of programs for many reasons: [more…]

Point-of-Sale Program Success: Simple Messages

Cashiers asking customers to support your cause is critical to the success of your point-of-sale pinup program. If there is no ask, your chances of success drop sharply. [more…]

Point-of-Sale Program Success: The Power of One

"If I look at the mass, I will never act. If I look at the one, I will."
— Mother Theresa

Human beings have a basic flight-or-fight response to imminent danger, which forces primitive minds to limit its [more…]

Point-of-Sale Program Success: Setting Limits

Limits are key to your success in cause marketing. If your cause marketing donors don’t feel their support will make a difference or make them feel good, they will “avert their eyes.” Seth Godin,the marketing [more…]

Avoiding Unnecessary Cause Marketing Signage

With any cause marketing promotion, there’s a temptation to produce additional signage and materials to promote the program. Resist it. They don’t work. Posters, fliers, and buttons are fodder for failure [more…]

Point-of-Sale Program Success: Coupons

Always try to include coupons on your cause marketing point-of-sale pinups. They have an immediate value at the register when cashiers are asking shoppers to support your cause. [more…]

Cause Marketing in Real Life: Coupon Booklets

For 33 years, New England–based Papa Gino’s and its sister company D’Angelo have been using coupon booklets to raise money a buck at a time for two causes: Easter Seals and The Genesis Fund. What’s always [more…]

Point-of-Sale Program Success: Managers Are Key

Nothing will determine the success of your cause marketing point-of-sale program more than store managers. Their commitment to the program will keep front-line employees engaged and asking customers to [more…]

Point-of-Sale Program Success: Incentives

The short story is that incentives do work — if you know how to use them. If you’re launching a point-of-sale program with a new partner, follow these tips: [more…]

A Sample Cause Marketing Incentive Program

Here’s an example of an incentive program which has been used with a partner. This retailer divided their stores into four groups so that stores were competing against other stores of equal size and foot [more…]

Point-of-Sale Program Success: Free Incentives

You should never pay for cause marketing point-of-sale incentive prizes. There are too many easy and good places to get them for free. Here are some proven strategies: [more…]

Triggered Donations May Not Be as Lucrative as Point-of-Sale

While both point-of-sale and purchase-triggered donation programs (PTD) can be very successful for companies and very lucrative for causes — especially for causes working with large chains, such as Gap [more…]

Cause Marketing Fine Print

Cause marketing programs which use purchase-triggered donations are under a lot of scrutiny right now because consumers are rightfully questioning how much of their donation and to what cause their money [more…]

Rating Your Cause Marketing Program

Writing in, Editor-in-Chief Tim Ogden proposed a cause marketing rating system for businesses and causes to follow and for consumers to use when they evaluate cause promotions. [more…]

Group-Buying Site Use for Cause Marketing

Cause marketing and companies can work together to raise money and build awareness through group-buying sites. You’ve probably heard of or even bought a discounted product or service from Groupon or Living [more…]

Best Group-Buying Site for Your Cause Marketing Program

Cause marketing and companies and causes can use group-buying sites to raise money and build awareness. But, not all group-buying sites are created equal or are suitable for your cause marketing program [more…]

Raising Money with GoodTwo Group-Buying Site

What is unique about the GoodTwo group-buying site is that causes can select the deals they think their supporters will like and purchase from a menu of products and services. [more…]

Raising Money and Awareness with Facebook Likes

You really can’t overstate the importance of Facebook Likes to companies and cause marketing. Likes have become the dominant symbol of social proof and popularity on the web. With one simple click, you [more…]

Promoting Your Program with Social Media

The power of social media to drive your cause marketing program is amazing. Blogging, Facebook, and Twitter are new, innovative, and free ways to educate prospects about your program. [more…]

Best Content for Your Cause Marketing Blog

Text, video, pictures, podcasts — which do you prefer to communicate your cause marketing message? What medium you want to use is your choice. It’s best to pick one you feel most comfortable and expressive [more…]

Good Video and Good Cause Marketing

Lights. Camera. Help. is an Austin-based nonprofit that is dedicated to encouraging nonprofits and cause marketing driven organizations to use film and video to tell their stories. Lights. Camera. Help [more…]

Cause Marketing Pinup Fatigue

You’ll probably have no trouble getting people excited to execute the cause marketing point-of-sale program and getting it off to a great start with your pinup program. But how long can the fire burn? [more…]

Cause Marketing Gone Stale

Some people don’t always get the hint that their cause marketing efforts have gone stale; gone for too long. Here are ten signals to watch for. [more…]

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