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Nonprofit Businesses

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Annual Reminders for Your Nonprofit Business

Running a nonprofit requires that you annually prepare and submit paperwork to your employees, the Board of Directors, the Social Security Administration, and the IRS. Each year, you should evaluate your [more…]

Weekly Reminders for Your Nonprofit Organization

To ensure your nonprofit’s daily activities are completed, organize a weekly to-do list and prioritize the tasks so the important ones are done first and other jobs are scheduled around them. Managing [more…]

Monthly Budgeting Tasks for Your Nonprofit Organization

As a director or manager of a nonprofit, you require monthly budget assessments to track and manage your nonprofit’s finances. Monthly meetings, which should happen after a cost-benefit analysis, should [more…]

Nonprofit Bookkeeping & Accounting For Dummies Cheat Sheet

To stay organized and on top of your nonprofit’s bookkeeping and accounting responsibilities, complete tasks that need to be done daily, weekly, quarterly, and yearly. Keep necessary financial information [more…]

Cause Marketing For Dummies Cheat Sheet

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. The profit in cause marketing comes in two forms. For the nonprofit, the profit is money and branding/visibility [more…]

The Basics of Forming a Nonprofit

To ensure the success of your nonprofit organization, you need to start with a solid foundation. Take a look at the following fundamentals checklist so your nonprofit is set up properly and legal issues [more…]

Tax Traps for Nonprofits

Don't assume that since the federal government doesn't tax most nonprofit income that it doesn't require nonprofits to comply with tax-reporting requirements. Just like for-profit businesses, nonprofits [more…]

Nonprofit Law & Governance For Dummies Cheat Sheet

If you're forming a nonprofit, it's important to start from a well-informed base. These basic start-up guidelines can get your organization up and running smoothly, and being aware of current tax and finance [more…]

What Is Cause Marketing?

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. For example, you may be familiar with the partnership between Komen for the Cure and athletic shoe maker New Balance [more…]

Forms of Cause Marketing: Point-of-Sale

Point-of-sale is a very common and effective form of cause marketing. When a consumer is solicited for a donation at checkout that is point-of-sale cause marketing. Point-of-sale can take on two forms: [more…]

Forms of Cause Marketing: Purchasing, Licensing, and Message Promotion

A partnership between a nonprofit and a for-profit for mutual profit is called cause marketing. Three of the forms of cause marketing are purchasing-based donations, licensing and caused focused messaging [more…]

Benefiting from Cause Marketing

The essence of cause marketing is win-win — good for the cause, good for the company. But the benefits of cause marketing will vary. Your local food bank will profit differently than the restaurant chain [more…]

What Cause Marketing Is Not

Cause marketing is something that is clearly defined as a win-win partnership between cause and company involving specific tactics. Part of understanding what cause marketing truly is means clearly understanding [more…]

Point of Sale as a Cause Marketing Tactic

Point-of-sale (POS) cause marketing is when the consumer is asked to donate a dollar or two to a cause at the point of checkout. Because these transactions often happen at a checkout register, they’re [more…]

Purchase and Action-Triggered Donations as a Cause Marketing Tactic

In a purchase-triggered donation (PTD), a consumer’s purchase triggers a donation to a cause. This donation usually takes the form of a percentage or portion of the sales or profit going to the cause. [more…]

Digital Programs as a Cause Marketing Tactic

Cause Marketing will be changed by digital programs like the web, smartphones, social media, and especially location-based marketingservices (when consumer marketing is done through smartphones based on [more…]

Cause Marketing Success Factors: Buy-in from Your Boss

Don’t expect your boss to fully understand what cause marketing is and what it can accomplish after just one meeting. Even if he says he “gets it,” as is common with bosses that want to come across as [more…]

Cause Marketing Success Factors: Staff

Cause marketing is worth doing, but like anything worth doing, it requires work and a dedicated staff. The prospecting and project work associated with cause marketing requires time and a lot of energy [more…]

Cause Marketing Success Factors: Realistic Expectations

No nonprofit or business lives by cause marketing alone. Causes raise money in a variety of ways, including grants, direct mail, major gifts, and through cause marketing. The mix is different for every [more…]

Improving Cause Marketing Results: Incentivizing

A lot of businesses reward their employees for performance, so don’t be surprised if you are asked, “Should we offer employees incentives for hitting specific fundraising goals?” Surely employees will [more…]

Cause Marketing Success Factors: Famous Last Words

Every successful cause marketing program has Famous Last Words (FLW). Famous Last Words is the phrase you want the consumer to remember above all else. Despite what comes before or after it, these are [more…]

Cause Marketing Success Factors: Messaging

A successful cause marketing message doesn’t always have to reflect the full mission of your organization. For example, a hospital that serves a diverse population of lower-income residents in the Boston [more…]

Branding is Key to Successful Cause Marketing

Powerful cause marketing brands are like magnets. They do good things, and good things are in turn attracted to them. Take national causes like Feeding America, Product [more…]

Is Slick What Makes Great Brands Tick?

Branding is key for long-term success in cause marketing. But what if your branding efforts go too far? Cause branding that is over the top or too slick won’t stick. Most people have radar for branding [more…]

Striking the Right Balance of Philanthropy, Marketing, and Business

Cause marketers have to carefully balance philanthropy, marketing, and business in the programs they create. For example, while U2’s Bono is best known for his cause marketing success with Product [more…]

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