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Ask a trusted colleague or mentor to watch your presentation — ideally someone who is similar to a typical audience member or can put himself in the audience’s state of mind.</p>\n<p>After your presentation, the evaluator can either complete this form or give you verbal feedback on the aspects of the presentation. Some of the questions relate to the content, so you can determine if you delivered your desired message, while others are about your specific performance.</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">What was the title of my presentation?</p>\n</li>\n<li>\n<p class=\"first-para\">What three main points did I make?</p>\n</li>\n<li>\n<p class=\"first-para\">What is the call to action I want the audience to take?</p>\n</li>\n<li>\n<p class=\"first-para\">What parts of the presentation were confusing?</p>\n</li>\n<li>\n<p class=\"first-para\">Did I use any jargon or words that you didn’t know or understand?</p>\n</li>\n<li>\n<p class=\"first-para\">Which parts of the presentation are too simplistic or contain information that the audience already knows?</p>\n</li>\n<li>\n<p class=\"first-para\">Were my visuals interesting or boring, helpful or distracting?</p>\n</li>\n<li>\n<p class=\"first-para\">How did you feel during and after the presentation?</p>\n</li>\n<li>\n<p class=\"first-para\">Objectively describe me — during the presentation — in two or three words, such as professional, nervous, knowledgeable, warm, confident, cold, unorganized, pushy.</p>\n</li>\n<li>\n<p class=\"first-para\">Did I do any of the following:</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">Talk too fast</p>\n</li>\n<li>\n<p class=\"first-para\">Talk too slow or in a monotone voice</p>\n</li>\n<li>\n<p class=\"first-para\">Pace or shift my weight nervously</p>\n</li>\n<li>\n<p class=\"first-para\">Display a nervous tic, such as grimacing or playing with an object</p>\n</li>\n</ul>\n</li>\n</ul>\n"},{"title":"How to Avoid Common Project Management Pitfalls","thumb":null,"image":null,"content":"<p>The pressure of having to complete a project with little time and few resources often causes people to cut corners and ignore certain issues that can significantly affect a project&#8217;s chances for success. Avoid the following common pitfalls and instead address the issues early in the project to help reduce their possible negative impacts:</p>\n<ul>\n<li><strong>Framing vague project objectives:</strong> Project objectives are the results that must be achieved if the project is to be successful. The more specific the objectives, the easier it&#8217;ll be for you to estimate the time and resources required to achieve them and the easier it&#8217;ll be for you and your audiences to confirm they have been met.Be sure to include <em>measures </em>(the characteristics of an objective you&#8217;ll use to decide if it has been achieved) and <em>specifications</em> (the values of the measures that you believe confirm that you have successfully achieved your objectives).</li>\n</ul>\n<ul>\n<li><strong>Overlooking key audiences:</strong> Be sure to determine your project&#8217;s <em>drivers</em> (those people who define what your project must achieve to be successful) and its <em>supporters </em>(the people who make it possible for you to accomplish your desired project&#8217;s objectives). Important drivers who often get overlooked are the ultimate end users of your project&#8217;s products.</li>\n<li><strong>Failing to document assumptions:</strong> People almost always make assumptions regarding their projects; however, they often fail to write them down because they figure everyone else is making the same ones. Documenting your assumptions allows you to confirm that all people are operating under the same set of assumptions and reminds you periodically to check whether project assumptions have been confirmed and new ones have been made.</li>\n<li><strong>Backing in to project schedules:</strong> <em>Backing in</em> to a project schedule entails trying to determine the time and resources you feel would enable you to achieve project success while ignoring the question of how likely it is that you&#8217;ll be able to get the required amounts of time and resources.Instead of backing in, consider the time and resources that you realistically feel you would be able to secure and to explore different ways of using them to increase your chances of being able to successfully complete your project.</li>\n</ul>\n<ul>\n<li><strong>Not getting key commitments in writing:</strong> Not putting commitments in writing increases the chances that what people intended to commit to was different from what you thought they did commit to. In addition to increasing the accuracy of communication, writing down commitments helps those who made them to remember them and encourages people to modify the written statements when necessary.</li>\n<li><strong>Failing to keep the plan up-to-date:</strong> If a project is being run correctly, you and your team members should frequently consult the most current version of the project plan to confirm what each team member hast to do to produce the intended results. Not keeping the plan up-to-date means you have no reference explaining what people should be doing to successfully perform the required project work. It also suggests that adhering to the most recent version of the project plan isn&#8217;t really that important, a belief that significantly reduces the chances of project success.</li>\n<li><strong>Not having formal change control:</strong> Failing to follow a formal process for evaluating the effect of project changes increases the likelihood that important consequences of those requested changes will be overlooked when assessing the potential effects of those changes. In addition, it makes it more likely that some of the people who will be affected by the changes may not receive timely and accurate information about what those effects may be.</li>\n<li><strong>Not communicating effectively:</strong> Problematic communications increase the chances that people will work with different information when performing project tasks, as well as decrease team morale and commitment to overall project success.</li>\n</ul>\n"},{"title":"7 Steps for Starting Tomorrow Right","thumb":null,"image":null,"content":"<p>There&#8217;s nothing like getting your day started on the right time-management foot! Too many times, you end one day without preparing for the next . . . cluttered desks, disorganized calendars, and no plan for tomorrow can lead to unfinished tasks. To start tomorrow off right, follow these seven simple steps:</p>\n<ol>\n<li><strong>Clear your desk.</strong><br />\nPut everything back into a file drawer, even if you plan to take those items right back out in the morning. Throw away items that you will no longer need.</li>\n<li><strong>Make tomorrow&#8217;s to-do list.</strong><br />\nList all the projects, tasks, telephone calls, meetings, and objectives you want to accomplish the following day.</li>\n<li><strong>Prioritize the tasks on your to-do list.</strong><br />\nBe sure to complete the prioritizing completely from A-list activities (those with heavy penalties if they&#8217;re not completed) to lower-level tasks that can be delegated (D-list) or eliminated (E-list).</li>\n<li><strong>Delegate all tasks, projects, and calls that someone else can do.</strong><br />\nIf you can&#8217;t completely delegate the tasks because of their complexity or because a staff member is gone the next day, at least send a quick memo or email letting the person know the assignment&#8217;s coming.</li>\n<li><strong>Determine what you need to accomplish to make tomorrow a great day.</strong><br />\nBy determining a goal, you increase your intensity, focus, and urgency from the time you walk through the door.</li>\n<li><strong>Prepare your workspace for tomorrow&#8217;s A-1 priority task.</strong><br />\nAssemble all the materials you&#8217;ll need and neatly stack and organize them on your desk.</li>\n<li><strong>Rate your day.</strong><br />\nTo get better use of your time tomorrow, set aside time to reflect on today. Ask yourself the following questions:</p>\n<ul>\n<li>What went well today? What didn&#8217;t go well?</li>\n<li>Did you complete everything on your to-do list?</li>\n<li>What did you learn today?</li>\n<li>What would you have done differently?</li>\n</ul>\n</li>\n</ol>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2024-12-11T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":236607},{"headers":{"creationTime":"2024-11-06T21:30:34+00:00","modifiedTime":"2024-11-13T14:51:48+00:00","timestamp":"2024-11-13T15:01:11+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256}],"title":"Workforce Agility: Closing the Workforce Readiness Gap","strippedTitle":"workforce agility: closing the workforce readiness gap","slug":"workforce-agility-closing-the-workforce-readiness-gap","canonicalUrl":"","seo":{"metaDescription":"Discover how to close the workforce readiness gap with insights on workforce agility. Get your free e-book today and equip your team for the future of work.","noIndex":0,"noFollow":0},"content":"Change is inevitable, and the world of work is changing faster than ever. In fact, the pace of workplace change has accelerated so much that the workforce is often unable to adapt rapidly enough.\r\n\r\nThe result of this imbalance can be referred to as the <em>workforce readiness gap.</em> To thrive in this environment, today’s employers must understand what this gap really represents and then embrace the tenets of <em>workforce agility</em> that close the gap and benefit employers and employees alike.\r\n<h2 id=\"tab1\" >Understanding the Workforce Readiness Gap</h2>\r\nThe workforce readiness gap isn’t just about the here and now — it’s also about the future. Ensuring that workers have the talents and skills they need to succeed today is challenging enough, but they also must be able to continually build the skills they need for tomorrow. In other words, there’s a gap if workers aren’t thriving now, but also if they’re unable to adapt and evolve as demands of the work world change.\r\n\r\nBy the way, this gap can impact both direct employees and indirect labor resources. And it’s a concern not just for employers but also for workers themselves — they want to feel certain that they’re ready for tomorrow, and they want confidence that their employers will help them be ready.\r\n\r\nOne of the many tricky things about accelerated change is the fact that many jobs of the future have not yet even been invented. It’s clear enough, though, that automation is impacting millions of people and that remote work continues to change processes. All of these things feed the workforce readiness gap.\r\n\r\nThough it sounds daunting and a bit fuzzy, the workforce readiness gap really boils down to three main buckets:\r\n<ul>\r\n \t<li>Employees are having trouble keeping up with changing requirements for skills.</li>\r\n \t<li>Employers aren’t living up to employee expectations for skills development.</li>\r\n \t<li>Employers don’t have good visibility into their workforce — the skills that are out there now as well as the skills that will be needed from their team down the road.</li>\r\n</ul>\r\nAmid those uncertainties is the reality that the workforce readiness gap is costly. Skills shortages get in the way of corporate performance, and the resulting unrealized revenue adds up to trillions of dollars a year. Customers are less satisfied, productivity drops, expenses increase, and employees go job hunting. In short, employers and society as a whole can’t afford to ignore the workforce readiness gap.\r\n<h2 id=\"tab2\" >Aiming for Workforce Agility</h2>\r\nTwo words point to the solution to the workforce readiness gap: <em>workforce agility.</em> Workforce agility is the ability of employers to understand both the current skills and the aspirations of their workforce, gauge where the needs are or will be, and then nurture development and growth in all the right directions.\r\n\r\nWorkforce agility focuses on developing people, because organizations adapt best to change when their people can learn, grow, and contribute. Organizations must gain an in-depth understanding of the ecosystems of their people’s strengths and preferences, to help them thrive and meet business objectives. And although prudent organizations already have workforce-development infrastructure in place, it’s important to recognize that yesterday’s approaches alone won’t meet tomorrow’s need for proactivity.\r\n\r\nThat doesn’t mean ditching the traditional talent development tools, such as learning and development (L&D) systems, talent mobility offerings, performance management processes, skills management programs, analytical tools, and culture surveys. These technologies still have plenty of merit, but workforce agility requires integrating them with new concepts such as artificial intelligence (AI), so the processes become personalized, customized, and tailored to the needs of the people who use them. Workforce agility is about turning the organization into a skills marketplace.\r\n\r\nSuccess in workforce agility means improving culture and technology, upgrading the skills strategy, turbocharging L&D, personalizing learning content, refining performance management, boosting talent mobility, and greatly enhancing talent data and analytics.\r\n\r\nAn agile workforce is proactive in anticipating and solving change-related problems. It’s constantly adapting and learning, and it’s resilient in the face of ever-changing circumstances. When the workforce is truly agile, it shows up in stronger organizational results.\r\n<h2 id=\"tab3\" >Bringing Workforce Agility to the People</h2>\r\nAs is often the case in business and in life, problems are really just opportunities waiting to be tapped into. The workforce readiness gap may be a problem today, but a workforce agility strategy transforms it into a launchpad for future success.\r\n\r\nFirst, all employers know that turnover is costly, so it makes sense to retain employees as much as possible, hiring or promoting from within when it’s feasible. The key to making that work is upskilling and reskilling with the help of more accessible learning experiences and smart technologies for skills management. Formal training is part of the recipe, along with on-the-job learning, observation, feedback, and coaching.\r\n\r\nSmart employers also recognize that what’s good for their people is great for the organization. Getting employees invested in their own careers and letting them know their employer has their back is powerful medicine. An AI-enhanced talent marketplace system helps chart both traditional and nonlinear job progression that matches personal skills and goals.\r\n\r\nThat, in turn, helps the organization transform strategically. The end result of a workforce agility strategy is better preparation for the future. The sky is the limit when personal aspirations are aligned with the organization’s goals and future talent needs. Skills data becomes more closely linked with career and succession planning.\r\n\r\nThe result of these efforts is workforce agility that builds a bridge over the workforce readiness gap. When executed properly, it’s a win-win situation. Everyone benefits, including the organization and all its people.\r\n\r\nTo find out more about workforce agility, check out <em>Workforce Agility For Dummies, Cornerstone Special Edition</em>. Head to <a class=\"bookSponsor-btn\" href=\"https://www.cornerstoneondemand.com/resources/article/Workforce-Agility-For-Dummies-Cornerstone-Special-Edition/\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\">www.cornerstoneondemand.com/resources/article/Workforce-Agility-For-Dummies-Cornerstone-Special-Edition/</a> for your free e-book and to start planning how you can build more workforce agility and close the widening workforce readiness gap.","description":"Change is inevitable, and the world of work is changing faster than ever. In fact, the pace of workplace change has accelerated so much that the workforce is often unable to adapt rapidly enough.\r\n\r\nThe result of this imbalance can be referred to as the <em>workforce readiness gap.</em> To thrive in this environment, today’s employers must understand what this gap really represents and then embrace the tenets of <em>workforce agility</em> that close the gap and benefit employers and employees alike.\r\n<h2 id=\"tab1\" >Understanding the Workforce Readiness Gap</h2>\r\nThe workforce readiness gap isn’t just about the here and now — it’s also about the future. Ensuring that workers have the talents and skills they need to succeed today is challenging enough, but they also must be able to continually build the skills they need for tomorrow. In other words, there’s a gap if workers aren’t thriving now, but also if they’re unable to adapt and evolve as demands of the work world change.\r\n\r\nBy the way, this gap can impact both direct employees and indirect labor resources. And it’s a concern not just for employers but also for workers themselves — they want to feel certain that they’re ready for tomorrow, and they want confidence that their employers will help them be ready.\r\n\r\nOne of the many tricky things about accelerated change is the fact that many jobs of the future have not yet even been invented. It’s clear enough, though, that automation is impacting millions of people and that remote work continues to change processes. All of these things feed the workforce readiness gap.\r\n\r\nThough it sounds daunting and a bit fuzzy, the workforce readiness gap really boils down to three main buckets:\r\n<ul>\r\n \t<li>Employees are having trouble keeping up with changing requirements for skills.</li>\r\n \t<li>Employers aren’t living up to employee expectations for skills development.</li>\r\n \t<li>Employers don’t have good visibility into their workforce — the skills that are out there now as well as the skills that will be needed from their team down the road.</li>\r\n</ul>\r\nAmid those uncertainties is the reality that the workforce readiness gap is costly. Skills shortages get in the way of corporate performance, and the resulting unrealized revenue adds up to trillions of dollars a year. Customers are less satisfied, productivity drops, expenses increase, and employees go job hunting. In short, employers and society as a whole can’t afford to ignore the workforce readiness gap.\r\n<h2 id=\"tab2\" >Aiming for Workforce Agility</h2>\r\nTwo words point to the solution to the workforce readiness gap: <em>workforce agility.</em> Workforce agility is the ability of employers to understand both the current skills and the aspirations of their workforce, gauge where the needs are or will be, and then nurture development and growth in all the right directions.\r\n\r\nWorkforce agility focuses on developing people, because organizations adapt best to change when their people can learn, grow, and contribute. Organizations must gain an in-depth understanding of the ecosystems of their people’s strengths and preferences, to help them thrive and meet business objectives. And although prudent organizations already have workforce-development infrastructure in place, it’s important to recognize that yesterday’s approaches alone won’t meet tomorrow’s need for proactivity.\r\n\r\nThat doesn’t mean ditching the traditional talent development tools, such as learning and development (L&D) systems, talent mobility offerings, performance management processes, skills management programs, analytical tools, and culture surveys. These technologies still have plenty of merit, but workforce agility requires integrating them with new concepts such as artificial intelligence (AI), so the processes become personalized, customized, and tailored to the needs of the people who use them. Workforce agility is about turning the organization into a skills marketplace.\r\n\r\nSuccess in workforce agility means improving culture and technology, upgrading the skills strategy, turbocharging L&D, personalizing learning content, refining performance management, boosting talent mobility, and greatly enhancing talent data and analytics.\r\n\r\nAn agile workforce is proactive in anticipating and solving change-related problems. It’s constantly adapting and learning, and it’s resilient in the face of ever-changing circumstances. When the workforce is truly agile, it shows up in stronger organizational results.\r\n<h2 id=\"tab3\" >Bringing Workforce Agility to the People</h2>\r\nAs is often the case in business and in life, problems are really just opportunities waiting to be tapped into. The workforce readiness gap may be a problem today, but a workforce agility strategy transforms it into a launchpad for future success.\r\n\r\nFirst, all employers know that turnover is costly, so it makes sense to retain employees as much as possible, hiring or promoting from within when it’s feasible. The key to making that work is upskilling and reskilling with the help of more accessible learning experiences and smart technologies for skills management. Formal training is part of the recipe, along with on-the-job learning, observation, feedback, and coaching.\r\n\r\nSmart employers also recognize that what’s good for their people is great for the organization. Getting employees invested in their own careers and letting them know their employer has their back is powerful medicine. An AI-enhanced talent marketplace system helps chart both traditional and nonlinear job progression that matches personal skills and goals.\r\n\r\nThat, in turn, helps the organization transform strategically. The end result of a workforce agility strategy is better preparation for the future. The sky is the limit when personal aspirations are aligned with the organization’s goals and future talent needs. Skills data becomes more closely linked with career and succession planning.\r\n\r\nThe result of these efforts is workforce agility that builds a bridge over the workforce readiness gap. When executed properly, it’s a win-win situation. Everyone benefits, including the organization and all its people.\r\n\r\nTo find out more about workforce agility, check out <em>Workforce Agility For Dummies, Cornerstone Special Edition</em>. Head to <a class=\"bookSponsor-btn\" href=\"https://www.cornerstoneondemand.com/resources/article/Workforce-Agility-For-Dummies-Cornerstone-Special-Edition/\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\">www.cornerstoneondemand.com/resources/article/Workforce-Agility-For-Dummies-Cornerstone-Special-Edition/</a> for your free e-book and to start planning how you can build more workforce agility and close the widening workforce readiness gap.","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34256,"title":"Careers","slug":"careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"}},"secondaryCategoryTaxonomy":{"categoryId":34242,"title":"Management","slug":"management","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34242"}},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive Guide","slug":"how-to-pray-the-rosary","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/192609"}},{"articleId":208741,"title":"Kabbalah For Dummies Cheat Sheet","slug":"kabbalah-for-dummies-cheat-sheet","categoryList":["body-mind-spirit","religion-spirituality","kabbalah"],"_links":{"self":"/articles/208741"}},{"articleId":230957,"title":"Nikon D3400 For Dummies Cheat Sheet","slug":"nikon-d3400-dummies-cheat-sheet","categoryList":["home-auto-hobbies","photography"],"_links":{"self":"/articles/230957"}},{"articleId":235851,"title":"Praying the Rosary and Meditating on the Mysteries","slug":"praying-rosary-meditating-mysteries","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/235851"}},{"articleId":284787,"title":"What Your Society Says About You","slug":"what-your-society-says-about-you","categoryList":["academics-the-arts","humanities"],"_links":{"self":"/articles/284787"}}],"inThisArticle":[{"label":"Understanding the Workforce Readiness Gap","target":"#tab1"},{"label":"Aiming for Workforce Agility","target":"#tab2"},{"label":"Bringing Workforce Agility to the People","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":301289,"title":"Becoming a Social Worker For Dummies Cheat Sheet","slug":"becoming-a-social-worker-for-dummies-cheat-sheet","categoryList":["business-careers-money","careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/301289"}},{"articleId":295584,"title":"How to Make a Living As a Digital Nomad","slug":"how-to-work-as-a-digital-nomad","categoryList":["business-careers-money","careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295584"}},{"articleId":295566,"title":"Pros and Cons of the Digital Nomad Lifestyle","slug":"pros-and-cons-of-the-digital-nomad-lifestyle","categoryList":["business-careers-money","careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295566"}},{"articleId":295549,"title":"What Is a Digital Nomad?","slug":"what-is-a-digital-nomad","categoryList":["business-careers-money","careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295549"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = 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id=\"du-slot-6734bf37be3c5\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":true,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"Brought to you by Cornerstone","brandingLink":"https://www.cornerstoneondemand.com/","brandingLogo":{"src":"https://www.dummies.com/wp-content/uploads/cornerstone-logo-horizontal-x250.png","width":250,"height":39},"sponsorAd":"","sponsorEbookTitle":"Workforce Agility for Dummies, Cornerstone Special Edition","sponsorEbookLink":"https://www.cornerstoneondemand.com/resources/article/Workforce-Agility-For-Dummies-Cornerstone-Special-Edition/","sponsorEbookImage":{"src":"https://www.dummies.com/wp-content/uploads/workforce-agility-for-dummies-cornerstone-special-edition-9781394300990-165x255.jpg","width":165,"height":255}},"primaryLearningPath":"Solve","lifeExpectancy":"One year","lifeExpectancySetFrom":"2024-11-07T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[{"adPairKey":"sponsored","adPairValue":"customsolutions"}]},"status":"publish","visibility":"public","articleId":302443},{"headers":{"creationTime":"2017-07-03T20:39:00+00:00","modifiedTime":"2024-10-04T17:23:11+00:00","timestamp":"2024-10-04T18:01:07+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256},{"name":"Real Estate Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34268"},"slug":"real-estate-careers","categoryId":34268},{"name":"General Real Estate Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34270"},"slug":"general-real-estate-careers","categoryId":34270}],"title":"The Real Estate Sales Prospecting Hierarchy of Value","strippedTitle":"the real estate sales prospecting hierarchy of value","slug":"real-estate-sales-prospecting-hierarchy-value","canonicalUrl":"","seo":{"metaDescription":"Some real estate sales approaches involve a shorter contact-to-contract cycle than others, therefore delivering a greater return on your time investment and a h","noIndex":0,"noFollow":0},"content":"Some real estate sales approaches involve a shorter contact-to-contract cycle than others, therefore delivering a greater return on your time investment and a higher value for your business. In order, here are the factors that most influence the value of your prospecting approaches.\r\n<ol>\r\n \t<li><strong><strong>Past clients:</strong></strong>The highest-value form of prospecting is calling past clients and those in your direct sphere of influence. These people have either used your services in the past or know you and your character. Asking them to do business with you again is described as canvassing. Asking them to refer their friends is described as prospecting for referrals.These calls are the easiest to make because they reach those with whom you have established relationships. Typically, real estate agents experience less resistance when placing calls to this group than to any other. They also make the calls with high expectations that their efforts will generate leads. How long it takes to acquire leads with this approach varies greatly. You can secure a lead on your very first call or on your 100th call, so the ratio of leads generated to time invested is difficult to anticipate.</li>\r\n \t<li><strong>Expired listings:</strong>This may be the number-one highest-value prospecting approach, because of the ease of locating expired listings and the relatively quick contact-to-contract cycle. Expired listings come up in the MLS daily, along with all the information you need to make the contact. Many go back on the market with another agent within a week, so the sales cycle is short, which is a key reason that expired listings offer such a high rate of return for the effort.Few agents engage in calling expired listings, largely because the sellers, who haven't experienced success with their last agents, can be hostile toward new agents, as well. Many agents feel it's \"beneath them\" to contact these prospects — which further contributes to the opportunity for the ones who do.</li>\r\n \t<li><strong>FSBOs:</strong>Converting sale-by-owner contracts requires more work than securing expired listings. You have to seek out these sellers through newspaper ads or FSBO subscription services like The <a href=\"https://www.redx.com/?aff_code=9081\" target=\"_blank\" rel=\"noopener\">RedX</a>. After you target a FSBO property, figuring out whom to call takes another round of effort, which is why FSBOs are farther down the value hierarchy.The sales cycle for FSBOs is four to five weeks on average. FSBO sellers generally try to sell by themselves for that timeframe before engaging a real estate agent. During that period, you must follow up weekly to secure an appointment four to five weeks away.</li>\r\n \t<li><strong>Open houses and door knocking:</strong>These face-to-face techniques require more time investment than phone contacts because you can't see as many people face to face as you can speak with on the phone — but it's harder for people to reject you face to face.</li>\r\n \t<li><strong>Cold calling:</strong>This technique, tried and true since the advent of the phone, has lost effectiveness over the years because of the preponderance of busy two-income families and the onset of do-not-call registries. If you are calling around about homes that have recently been listed or sold, it will generate business. Other people put their homes on the market after a neighbor lists or sells. Using a service like <a href=\"http://www.coleinformation.com/\" target=\"_blank\" rel=\"noopener\">Cole Directory</a> to secure phone numbers in neighborhoods is effective. They also provide cell phone numbers, which is highly effective.</li>\r\n</ol>","description":"Some real estate sales approaches involve a shorter contact-to-contract cycle than others, therefore delivering a greater return on your time investment and a higher value for your business. In order, here are the factors that most influence the value of your prospecting approaches.\r\n<ol>\r\n \t<li><strong><strong>Past clients:</strong></strong>The highest-value form of prospecting is calling past clients and those in your direct sphere of influence. These people have either used your services in the past or know you and your character. Asking them to do business with you again is described as canvassing. Asking them to refer their friends is described as prospecting for referrals.These calls are the easiest to make because they reach those with whom you have established relationships. Typically, real estate agents experience less resistance when placing calls to this group than to any other. They also make the calls with high expectations that their efforts will generate leads. How long it takes to acquire leads with this approach varies greatly. You can secure a lead on your very first call or on your 100th call, so the ratio of leads generated to time invested is difficult to anticipate.</li>\r\n \t<li><strong>Expired listings:</strong>This may be the number-one highest-value prospecting approach, because of the ease of locating expired listings and the relatively quick contact-to-contract cycle. Expired listings come up in the MLS daily, along with all the information you need to make the contact. Many go back on the market with another agent within a week, so the sales cycle is short, which is a key reason that expired listings offer such a high rate of return for the effort.Few agents engage in calling expired listings, largely because the sellers, who haven't experienced success with their last agents, can be hostile toward new agents, as well. Many agents feel it's \"beneath them\" to contact these prospects — which further contributes to the opportunity for the ones who do.</li>\r\n \t<li><strong>FSBOs:</strong>Converting sale-by-owner contracts requires more work than securing expired listings. You have to seek out these sellers through newspaper ads or FSBO subscription services like The <a href=\"https://www.redx.com/?aff_code=9081\" target=\"_blank\" rel=\"noopener\">RedX</a>. After you target a FSBO property, figuring out whom to call takes another round of effort, which is why FSBOs are farther down the value hierarchy.The sales cycle for FSBOs is four to five weeks on average. FSBO sellers generally try to sell by themselves for that timeframe before engaging a real estate agent. During that period, you must follow up weekly to secure an appointment four to five weeks away.</li>\r\n \t<li><strong>Open houses and door knocking:</strong>These face-to-face techniques require more time investment than phone contacts because you can't see as many people face to face as you can speak with on the phone — but it's harder for people to reject you face to face.</li>\r\n \t<li><strong>Cold calling:</strong>This technique, tried and true since the advent of the phone, has lost effectiveness over the years because of the preponderance of busy two-income families and the onset of do-not-call registries. If you are calling around about homes that have recently been listed or sold, it will generate business. Other people put their homes on the market after a neighbor lists or sells. Using a service like <a href=\"http://www.coleinformation.com/\" target=\"_blank\" rel=\"noopener\">Cole Directory</a> to secure phone numbers in neighborhoods is effective. They also provide cell phone numbers, which is highly effective.</li>\r\n</ol>","blurb":"","authors":[{"authorId":9228,"name":"Dirk Zeller","slug":"dirk-zeller","description":" <p><b>Dirk Zeller</b> is one of the world&#39;s most published authors on success, time management, productivity, sales, and life balance. He is the author of ten top&#45;selling books, including Telephone Sales For Dummies and Success as a Real Estate Agent For Dummies.</p> ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9228"}}],"primaryCategoryTaxonomy":{"categoryId":34270,"title":"General Real Estate Careers","slug":"general-real-estate-careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34270"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive Guide","slug":"how-to-pray-the-rosary","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/192609"}},{"articleId":208741,"title":"Kabbalah For Dummies Cheat 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Traditionally, the profession has featured three main areas: legal, medical, and technical. You can choose one of these routes or create your own based on your interests, previous experience, and education. Focusing on a specific niche can help you stand out and attract clients seeking expertise in that field.</p>\n<p><strong>Build a professional portfolio:</strong> Create a portfolio showcasing a brief professional bio and translation statement; your translation work, including samples relevant to your chosen niche; and helpful testimonies from clients and professional partners. Highlight your skills, education, experience, and expertise to help your capabilities shine.</p>\n<p><strong>Invest in professional development:</strong> Continuously improve your language proficiency, translation skills, knowledge of specialized terminology, and awareness of the profession. Attend workshops, sign up for courses, and go to conferences to stay updated on professional trends, developments, and effective practices.</p>\n<p><strong>Establish a business plan:</strong> Develop a comprehensive business plan outlining your goals, target market, pricing strategy, marketing tactics, and financial projections. A well-thought-out business plan will guide your business decisions and help you stay focused on your objectives. (See <em>Small Business For Dummies</em> for more information.)</p>\n<p><strong>Set up your workspace:</strong> Create a dedicated workspace conducive to productivity and concentration. Ensure that you have the necessary equipment, such as a reliable computer, a high-speed internet connection, ergonomic furniture, and perhaps translation software.</p>\n<p><strong>Market your services:</strong> Utilize various marketing channels to promote your translation services and reach potential clients and partners. 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Consider investing in accounting software or hiring an accountant to manage your finances effectively.</p>\n"},{"title":"Tips for using machine translation","thumb":null,"image":null,"content":"<p>Machine translation (MT) is a tool that people use to translate documents. Google Translate, DeepL Translator, and Bing Translator are all examples of MT tools. These tools are usually free, but beware that <em>free</em> often means the provider of the tool is keeping and reusing your information. Therefore, don’t give the MT tool any confidential or sensitive content. MT automatically translates a text from one language to another. Because MT tools are readily available and easy to use, they’re well known and accessed by people ranging from professional translators to individuals who aren’t aware of how the tool or translation works in general. Use MT critically. If you use MT in any way, especially in a professional setting, make sure you understand its role, address biases in its output text, be transparent about its use, and commit to continuous learning.</p>\n<p>Here are essential tips for navigating the use of MT, along with strategies for thriving as a beginner in the field.</p>\n<ul>\n<li><strong>Understanding MT’s role:</strong>\n<ul>\n<li>MT automatically translates a text from one language to another. There are several MT tools, each one capable of producing different outputs, so try a few if you’re experimenting with MT.</li>\n<li>MT tools are created with a huge number of texts previously translated by human translators.</li>\n<li>MT doesn’t provide the same quality output across language pairs. The quality might be better for some language pairs, especially for more widely used languages.</li>\n<li>MT has the potential to provide benefits depending on the content, the language pair, and the quality of the input text. 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as a Real Estate Agent For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"9228\">Dirk Zeller</b></b> is recognized as the premier coach for the real estate industry. He has developed a system that takes &#34;regular&#34; agents and &#34;regular&#34; managers and transforms them into Champion Agents and Managers.</p>","authors":[{"authorId":9228,"name":"Dirk Zeller","slug":"dirk-zeller","description":" <p><b>Dirk Zeller</b> is recognized as the premier coach for the real estate industry. He has developed a system that takes &#34;regular&#34; agents and &#34;regular&#34; managers and transforms them into Champion Agents and Managers. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9228"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;real-estate-careers&quot;,&quot;general-real-estate-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394258246&quot;]}]\" id=\"du-slot-66a68765632c6\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;real-estate-careers&quot;,&quot;general-real-estate-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394258246&quot;]}]\" id=\"du-slot-66a6876564083\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":162330,"title":"Time-Saving Techniques to Keep You Selling","slug":"time-saving-techniques-to-keep-you-selling","categoryList":["business-careers-money","careers","real-estate-careers","general-real-estate-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/162330"}},{"articleId":162331,"title":"Creating Domain Names to Increase Real Estate Business","slug":"creating-domain-names-to-increase-real-estate-business","categoryList":["business-careers-money","careers","real-estate-careers","general-real-estate-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/162331"}},{"articleId":162332,"title":"Turning Online Real Estate Lookers into Real Clients","slug":"turning-online-real-estate-lookers-into-real-clients","categoryList":["business-careers-money","careers","real-estate-careers","general-real-estate-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/162332"}},{"articleId":162328,"title":"Keys to Prospecting for Real Estate Business","slug":"keys-to-prospecting-for-real-estate-business","categoryList":["business-careers-money","careers","real-estate-careers","general-real-estate-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/162328"}}],"content":[{"title":"Time-saving techniques to keep you selling","thumb":null,"image":null,"content":"<p>Real estate agents spend an undue amount of time on production-supporting activities, or PSAs. These activities include all the steps necessary to support such direct income-producing activities as prospecting, following up on leads, taking listings, and making sales. You can’t avoid the administrative functions that support your sales and customer service efforts, but you can and should handle them in the fewest number of hours possible. Here’s how:</p>\n<ul>\n<li><strong>Chunk the time.</strong> Handle PSA tasks in dedicated blocks of time so they don’t eat away at your whole day. Errands, MLS searches, MLS input, home flyer creation, filing, copying, faxing, meeting home inspectors or appraisers, getting feedback from showings, and purchasing supplies are only a sampling of the necessary tasks that support your production efforts. Keep a list, block time for all that needs to be done, and tackle the tasks as a consolidated effort rather than constant interruptions to your day.</li>\n<li><strong>Work the web.</strong> Technology streamlines processes but also requires monitoring. Delegate certain days and times to go online for PSA duties. Checking websites like <a href=\"https://www.zillow.com/\" target=\"_blank\" rel=\"noopener\">Zillow</a> and <a href=\"https://www.realtor.com/\" target=\"_blank\" rel=\"noopener\">Realtor.com</a> to make sure links and information have been uploaded properly are important parts of an agent’s work schedule. The key is to schedule these activities so you’re not overspending time to complete these activities. Work within a predetermined timeframe to get those administrative functions done so you can concentrate on other money-making tasks.</li>\n<li><strong>Delegate work.</strong> Is there administrative help somewhere in your sales department? Can you find someone to lend a hand? Are there internship programs that might provide you with some eager business students who want to learn the business from the ground up? A talk with your sales manager may help.</li>\n<li><strong>Understand where PSAs rank.</strong> Realize that PSA tasks produce little new revenue, so don’t let them take over your day or you’ll never get on to income-producing efforts. Agents can take a whole day or even a whole week of time to work on tasks that support a deal. Yes, deal, as in one! Get your support work done quickly so you can invest the bulk of your time to finding and working the next deal.</li>\n</ul>\n"},{"title":"Turning online real estate lookers into real clients","thumb":null,"image":null,"content":"<p>Using the web to view homes is common practice for real estate buyers. Buyers enjoy the anonymity of looking online before contacting an agent. A key for real estate agents to prospect and land new clients is to turn online lookers into solid leads and turn those leads into real clients.</p>\n<h3>Converting lookers to leads</h3>\n<p>Site visitors are known as <em>eyeballs.</em> The aim of your online strategy is to convert eyeballs to leads by creating and promoting a clear funnel or path they can follow from your web page or landing page to your business.</p>\n<p class=\"article-tips tip\">You’ll never turn every landing page  visitor to a lead, but you can increase your conversion rate dramatically by presenting an effective call to action. These calls to action can be in the form of a specific request for a free report, an offer to request additional property information, or an invitation to fill out a survey.</p>\n<p>After you present these calls to action, track the number of lookers you convert to leads. For example, if 1,000 users visit your site or landing page and 150 request a free brochure titled “How to buy property in your  market for 70 cents on the dollar,” your conversion rate is 15 percent. Not bad!</p>\n<h3>Converting leads to clients</h3>\n<p>After you capture a lead, you need to go into full court press to convert the name and contact information into a prospect for your business. For some reason, agents don’t follow up with Internet leads as aggressively as they do with other lead types . This is a mistake because in today’s world you stand to generate more leads online than from any other source.</p>\n<p>To get a feel for the way online leads accrue to build your business, look at this example:</p>\n<ul>\n<li>If your site draws 1,000 visitors and 150 of those visitors request your free report, you’ll have a 15 percent visitor-to-lead conversion ratio.</li>\n<li>If you convert 3 percent of the resulting 150 leads to buyer-consultation interviews, you’ll generate 4.5 interviews from the 1,000 site visitors. .</li>\n<li>Based on your online conversion rates, you’ll have a base from which to work as you adjust your marketing and conversion strategy. For instance, if you want to generate 9 instead of 4.5 interviews, you’ll have to either double the number of visitors to your site or landing pages or double your conversion rate. It all boils down to the numbers.</li>\n</ul>\n<p class=\"article-tips tip\">To improve your web marketing, visit other agents’ sites to see how they build, use, market, promote, and track responses. Most importantly, observe how the other agents prompt calls to action. You may even register and request a few offered items to see how they follow up on leads. Most use automatic responders, which send out messages via email without the touch of a human hand, so they won’t even know that you, a competing agent, got their stuff.</p>\n"},{"title":"Turning online real estate lookers into real clients","thumb":null,"image":null,"content":"<p>Using the web to view homes is common practice for real estate buyers. Buyers enjoy the anonymity of looking online before contacting an agent. A key for real estate agents to prospect and land new clients is to turn online lookers into solid leads and turn those leads into real clients.</p>\n<h3>Converting lookers to leads</h3>\n<p>Site visitors are known as <i>eyeballs.</i> The aim of your online strategy is to convert eyeballs to leads by creating and promoting a clear path they can follow from your web page to your business.</p>\n<p class=\"Tip\">You&#8217;ll never turn every online visitor to a lead, but you can increase your conversion rate dramatically by presenting an effective call to action. These calls to action can be in the form of a specific request for a free report, an offer to request additional property information, or an invitation to fill out a survey.</p>\n<p>After you present these calls to action, track the number of lookers you convert to leads. For example, if a thousand users visit your site and 150 request a free brochure titled &#8220;How to buy property in our market for 70 cents on the dollar,&#8221; your conversion rate is 15 percent. Not bad!</p>\n<h3>Converting leads to clients</h3>\n<p>After you capture a lead, you need to go into full court press to convert the name and contact information into a prospect for your business. For some reason, agents don&#8217;t follow up with Internet leads as aggressively as they do with ad call or sign call leads. I consider this a mistake because in today&#8217;s world you stand to generate more leads online than from any other source.</p>\n<p>To get a feel for the way online leads accrue to build your business, look at this example:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">If your site draws 1,000 visitors and 150 of those visitors request your free report, you&#8217;ll have a 15 percent visitor-to-lead conversion ratio.</p>\n</li>\n<li>\n<p class=\"first-para\">If you convert 5 percent of the resulting 150 leads to buyer-consultation interviews, you&#8217;ll generate 7.5 interviews from the 1,000 site visitors, or a .75 percent site visitor-to-interview conversion rate.</p>\n</li>\n<li>\n<p class=\"first-para\">Based on your online conversion rates, you&#8217;ll have a base from which to work with as you adjust your marketing and conversion strategy. For instance, if you want to generate 15 instead of 7.5 interviews, you&#8217;ll have to either double the number of visitors to your site or double your conversion rate. It all boils down to the numbers.</p>\n</li>\n</ul>\n<p class=\"Tip\">To improve your web marketing, visit other agents&#8217; sites to see how they build, use, market, promote, and track responses. Most importantly, observe how the other agents prompt calls to action. You may even register and request a few offered items to see how they follow up on leads. Most use automatic responders, which send out messages via e-mail without the touch of a human hand, so they won&#8217;t even know that you, a competing agent, got their stuff.</p>\n"},{"title":"Keys to prospecting for real estate business","thumb":null,"image":null,"content":"<p>Prospecting for real estate buyers requires positive expectations. It requires a positive-results mindset, in part to overcome the influences of all the other agents who don’t prospect, don’t value prospecting, and stand by to negatively influence your vision and expectation of success.</p>\n<p><em>Merriam-Webster</em> defines prospecting as “seeking a potential customer; seeking with a vision of success.” Notice that nothing in that definition deals with waiting or hoping. Starting with the word “seeking,” the definition revolves around action being taken by the salesperson. In its most basic sense, prospecting involves finding people to do business with.</p>\n<p>Take a look at the following table to get an idea of which agent activities are considered prospecting and which aren’t.</p>\n<table>\n<tbody>\n<tr>\n<th>What Prospecting Is</th>\n<th>What Prospecting Isn&#8217;t</th>\n</tr>\n<tr>\n<td>Calling past clients</td>\n<td>Mailing magnets, calendars, and other trinkets</td>\n</tr>\n<tr>\n<td>Calling people in your sphere of influence</td>\n<td>Setting up a website</td>\n</tr>\n<tr>\n<td>Calling expired listings</td>\n<td>Joining service organizations</td>\n</tr>\n<tr>\n<td>Calling FSBOs</td>\n<td>Wearing your name badge</td>\n</tr>\n<tr>\n<td>Cold calling for listings and sales</td>\n<td>Placing magnetic signs on your car</td>\n</tr>\n<tr>\n<td>Knocking on doors</td>\n<td>Sponsoring a community sports team</td>\n</tr>\n<tr>\n<td>Hosting open houses</td>\n<td>Doing floor time</td>\n</tr>\n<tr>\n<td>Calling absentee owners</td>\n<td>Answering e-mails</td>\n</tr>\n<tr>\n<td>Cold calling from lists of names</td>\n<td>Pinning your business card on bulletin boards</td>\n</tr>\n</tbody>\n</table>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2024-07-28T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":207833},{"headers":{"creationTime":"2020-10-02T19:13:13+00:00","modifiedTime":"2024-06-26T15:39:15+00:00","timestamp":"2024-06-26T18:01:18+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256},{"name":"General Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34272"},"slug":"general-careers","categoryId":34272}],"title":"Step Away from the Desk: Standing Stretches","strippedTitle":"step away from the desk: standing stretches","slug":"step-away-from-the-desk-standing-stretches","canonicalUrl":"","seo":{"metaDescription":"Learn five standing stretches you can do to break up your workday; sitting too long on a regular basis can, over time, shorten your hip flexors and muscles.","noIndex":0,"noFollow":0},"content":"Whether you’re <a href=\"https://www.dummies.com/business/working-from-home-for-dummies-cheat-sheet/\">working from home</a> or working in an office, there comes a time when you tend to sit for way too long. Sitting too long on a regular basis can, over time, shorten your hip flexors and the muscles in your hamstrings, chest, and back, resulting in uncomfortable muscle tension.\r\n<p class=\"article-tips remember\">Experts recommend getting up out of your chair a couple of times an hour or, more specifically, taking 3- to 5-minute breaks every 20 to 40 minutes. Whenever you get up from your desk in your home workspace, choose from the following selections of stretching exercises to help lengthen your muscles, reduce stress and tension, and get your blood pumping again — and, in turn, sitting still will feel a lot less like hard work.</p>","description":"Whether you’re <a href=\"https://www.dummies.com/business/working-from-home-for-dummies-cheat-sheet/\">working from home</a> or working in an office, there comes a time when you tend to sit for way too long. Sitting too long on a regular basis can, over time, shorten your hip flexors and the muscles in your hamstrings, chest, and back, resulting in uncomfortable muscle tension.\r\n<p class=\"article-tips remember\">Experts recommend getting up out of your chair a couple of times an hour or, more specifically, taking 3- to 5-minute breaks every 20 to 40 minutes. Whenever you get up from your desk in your home workspace, choose from the following selections of stretching exercises to help lengthen your muscles, reduce stress and tension, and get your blood pumping again — and, in turn, sitting still will feel a lot less like hard work.</p>","blurb":"","authors":[{"authorId":33422,"name":"Georgette C. Beatty","slug":"georgette-c-beatty","description":"","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/33422"}}],"primaryCategoryTaxonomy":{"categoryId":34272,"title":"General Careers","slug":"general-careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34272"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive Guide","slug":"how-to-pray-the-rosary","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/192609"}},{"articleId":208741,"title":"Kabbalah For Dummies Cheat Sheet","slug":"kabbalah-for-dummies-cheat-sheet","categoryList":["body-mind-spirit","religion-spirituality","kabbalah"],"_links":{"self":"/articles/208741"}},{"articleId":230957,"title":"Nikon D3400 For 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From Home For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p>A 20&#45;year talent development professional,<b><b data-author-id=\"11352\">Tara Powers</b></b> is an international best&#45;selling author, award&#45;winning leadership expert, and sought&#45;after keynote speaker. She&#39;s worked with more than 200 companies and 15,000 leaders worldwide, building and launching talent initiatives that deliver high touch and high impact for her clients.</p>","authors":[{"authorId":11352,"name":"Tara Powers","slug":"tara-powers","description":" <p>A 20&#45;year talent development professional,<b>Tara Powers</b> is an international best&#45;selling author, award&#45;winning leadership expert, and sought&#45;after keynote speaker. She&#39;s worked with more than 200 companies and 15,000 leaders worldwide, building and launching talent initiatives that deliver high touch and high impact for her clients. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11352"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;general-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119748496&quot;]}]\" id=\"du-slot-667c576f563d4\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;general-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119748496&quot;]}]\" id=\"du-slot-667c576f571f3\"></div></div>"},"articleType":{"articleType":"Step by Step","articleList":null,"content":[{"title":"Standing chest stretch","thumb":{"src":null,"width":0,"height":0},"image":{"src":"https://www.dummies.com/wp-content/uploads/working-home-standing-chest-stretch.jpg","width":419,"height":600},"content":"<p><em>© Tilden Patterson (</em><a href=\"http://www.tildenphoto.com/\"><em>www.tildenphoto.com</em></a><em>)</em></p>\n<p>Do this simple chest stretch several times a day, especially if you find yourself sitting a lot. You actually can do the stretch anywhere. It helps keep your chest muscles from tightening and shortening, which prevents that hunched-over look.</p>\n<p>To do this stretch, follow these steps:</p>\n<ol>\n<li><strong> Stand up tall and clasp your hands together behind your back just above your tailbone.</strong>\n<p class=\"article-tips tip\">If you have difficulty getting your hands together behind your back, try holding the end of a small towel in each hand.</p>\n</li>\n<li><strong> Take a deep breath and, as you exhale, keep your arms straight and gently lift your hands toward the ceiling away from your back.<br />\n</strong>Lift your arms as high as you can while standing straight and avoid bending forward.</li>\n<li><strong> Hold this stretch for 30 seconds.</strong></li>\n</ol>\n<p>A few do’s and don’ts for this stretch:</p>\n<ul>\n<li>Do stand up tall with good posture.</li>\n<li>Do keep your knees slightly bent.</li>\n<li>Don’t tense or lift your shoulders.</li>\n</ul>\n"},{"title":"Standing abdominal stretch","thumb":{"src":null,"width":0,"height":0},"image":{"src":"https://www.dummies.com/wp-content/uploads/working-home-standing-abdominal-stretch.jpg","width":450,"height":600},"content":"<p><em>© Tilden Patterson (</em><a href=\"http://www.tildenphoto.com/\"><em>www.tildenphoto.com</em></a><em>)</em></p>\n<p>After sitting for an extended period of time, the muscles in your abdomen and chest can become shortened and your back rounded. To counterbalance these effects, stretch your chest and abdomen in the exact opposite direction. It feels great!</p>\n<p>To do this stretch, follow these steps:</p>\n<ol>\n<li><strong> Stand with your feet shoulder-width apart and knees slightly bent.</strong></li>\n<li><strong> Place your hands on the lowest part of your back, right where your buttocks meet your lower back, with your fingers pointed downward.</strong></li>\n<li><strong> Inhale and, as you exhale, squeeze your buttocks (to prevent compression in your lower back), lean back, and slightly push your hips forward.</strong></li>\n<li><strong> Hold this stretch for 30 seconds and then come back to upright position.</strong></li>\n<li><strong> Perform this exercise twice.</strong></li>\n</ol>\n<p>A few do’s and don’ts for this stretch:</p>\n<ul>\n<li>Do squeeze your shoulder blades together as you lean back.</li>\n<li>Do lift your chin so your neck stays in line with the rest of your spine.</li>\n<li>Don’t bounce or force the stretch, which puts stress on your lower back.</li>\n</ul>\n"},{"title":"Standing side reach with legs crossed","thumb":{"src":null,"width":0,"height":0},"image":{"src":"https://www.dummies.com/wp-content/uploads/working-home-side-reach.jpg","width":447,"height":600},"content":"<p><em>© Tilden Patterson (</em><a href=\"http://www.tildenphoto.com/\"><em>www.tildenphoto.com</em></a><em>)</em></p>\n<p>After sitting for a long time, your sides get all scrunched together, so nothing can feel better than a good side reach. Feel this stretch along your rib cage and shoulders as you bring oxygen to your entire body.</p>\n<p>To do this stretch, follow these steps:</p>\n<ol>\n<li><strong> Stand tall with your arms at your sides.</strong></li>\n<li><strong> Cross your left leg over your right leg, keeping both feet flat on the floor.</strong>\n<p class=\"article-tips tip\">If you find it uncomfortable or awkward to cross your legs, try moving your front leg forward an inch or two. If it’s still awkward, or you have trouble balancing, simply perform this stretch with your legs uncrossed and your feet together.</p>\n</li>\n<li><strong> Inhale and, as you exhale, lean to the left and reach your left arm toward the floor.</strong></li>\n<li><strong> Hold the stretch for 30 seconds, and then come back to starting position.</strong></li>\n<li><strong> Cross your right leg over your left leg, keeping both feet on the floor, and repeat the stretch leaning to the right.</strong></li>\n</ol>\n<p>A few do’s and don’ts for this stretch:</p>\n<ul>\n<li>Do keep your hips facing forward.</li>\n<li>Do keep your arms to your sides.</li>\n<li>Don’t bounce or twist.</li>\n<li>Don’t hold your breath, but instead breathe regularly.</li>\n</ul>\n"},{"title":"Standing hamstring and calf stretch","thumb":{"src":null,"width":0,"height":0},"image":{"src":"https://www.dummies.com/wp-content/uploads/working-home-hamstring-calf.jpg","width":279,"height":600},"content":"<p><em>©Tilden Patterson (</em><a href=\"http://www.tildenphoto.com/\"><em>www.tildenphoto.com</em></a><em>)</em></p>\n<p>Two areas that can get tight after sitting for a long time are the backs of your thighs and your calves. This one stretch can get both areas at the same time.</p>\n<p>To perform this exercise, follow these steps:</p>\n<ol>\n<li><strong> Stand tall with both feet together and your arms at your sides.</strong></li>\n<li><strong> Step out with your left leg, keeping your back heel on the floor and your front toes pointing toward the ceiling.</strong></li>\n<li><strong> Bend your right knee slightly and inhale.</strong></li>\n<li><strong> As you exhale, hinge at your hips and tilt your pelvis back, placing both your hands just above your bent knee.</strong>\n<p class=\"article-tips tip\">If you’re not feeling the stretch in your calf, try to flex your foot more (lift your toes more toward the ceiling). If you’re not feeling the stretch in your hamstrings, try tilting your pelvis back farther and lengthening your back more if you can.</p>\n</li>\n<li><strong> Hold the stretch for 30 seconds, and make sure to keep your spine lengthened, your chest lifted, and your tailbone reaching toward the wall behind you.</strong></li>\n<li><strong> Repeat the stretch on the other side.</strong></li>\n</ol>\n<p>A few do’s and don’ts for this exercise:</p>\n<ul>\n<li>Do breathe slowly and rhythmically.</li>\n<li>Do keep most of your weight on your bent leg.</li>\n<li>Don’t round your back or drop your chest too far toward your bent leg.</li>\n</ul>\n"},{"title":"Standing hip flexor stretch","thumb":{"src":null,"width":0,"height":0},"image":{"src":"https://www.dummies.com/wp-content/uploads/working-home-hip-flexor.jpg","width":473,"height":600},"content":"<p><em>© Tilden Patterson (</em><a href=\"http://www.tildenphoto.com/\"><em>www.tildenphoto.com</em></a><em>)</em></p>\n<p>This stretch targets your hip flexors with pinpoint accuracy and, as an added bonus, can even tone your thighs and buttocks!</p>\n<p>To do this stretch, follow these steps:</p>\n<ol>\n<li><strong> Start in a forward lunge position, with both knees bent and your arms at your sides.<br />\n</strong>Make sure your feet are far enough apart so when you bend your knees your front knee doesn’t jut forward past your toes.</li>\n<li><strong> Inhale and, as you exhale, squeeze your buttocks and tilt your pelvis under so your hipbones point upward and your tailbone points downward.</strong></li>\n<li><strong> Hold the stretch for 30 seconds and then sink your hips down toward the floor to lower your body another inch or two.</strong>\n<p class=\"article-tips tip\">If you have trouble keeping your balance, move your back leg out to the side an inch or two. This adjustment gives you a wider base of support. Make sure your abdominals are tight and pulled in.</p>\n</li>\n<li><strong> Hold this lowered position for another 30 seconds, breathing comfortably and normally.</strong></li>\n<li><strong> Release the stretch and bring your feet together.</strong></li>\n<li><strong> Repeat the stretch on your other leg.</strong></li>\n</ol>\n<p>A few do’s and don’ts for this exercise:</p>\n<ul>\n<li>Do keep your buttocks squeezed and your pelvis tucked under.</li>\n<li>Do keep your toes pointed forward.</li>\n<li>Do stabilize your spine by keeping your back straight and your abdominals lifted.</li>\n<li>Don’t bend your knees more than 90 degrees or let your front knee jut forward. These positions place stress on your knees.</li>\n</ul>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2024-06-26T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":273672},{"headers":{"creationTime":"2016-03-27T16:48:13+00:00","modifiedTime":"2024-05-07T19:22:03+00:00","timestamp":"2024-05-07T21:01:09+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256},{"name":"Hospitality Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34263"},"slug":"hospitality-careers","categoryId":34263}],"title":"Running a Bar For Dummies Cheat Sheet","strippedTitle":"running a bar for dummies cheat sheet","slug":"running-a-bar-for-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"Running a bar is more than just keeping the liquor flowing! Discover what condiments to stock up on, and how to manage employees and patrons.","noIndex":0,"noFollow":0},"content":"Running a bar isn’t for the faint of heart. Besides the daily needs of running a bar — for example, what condiments to keep behind the bar and what to put on the menu — you also have to deal with the rigors of management, such as keeping your employees honest, staying on the right side of your state alcohol control board, and dealing with patrons who've had a few too many.","description":"Running a bar isn’t for the faint of heart. Besides the daily needs of running a bar — for example, what condiments to keep behind the bar and what to put on the menu — you also have to deal with the rigors of management, such as keeping your employees honest, staying on the right side of your state alcohol control board, and dealing with patrons who've had a few too many.","blurb":"","authors":[{"authorId":9004,"name":"R, Foley","slug":"ray-foley","description":"<b>R. Foley</b> is the founder and editor of <i>BARTENDER Magazine</i>. A consultant to some of the United States’ top distillers and importers, he is responsible for creating and naming new drinks for the liquor industry.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9004"}},{"authorId":9367,"name":"Heather Dismore","slug":"heather-dismore","description":" <p><b>Ray Foley</b> is the founder and editor of <i>BARTENDER Magazine</i>. A consultant to some of the United States&#8217; top distillers and importers, he is responsible for creating and naming new drinks for the liquor industry.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9367"}}],"primaryCategoryTaxonomy":{"categoryId":34263,"title":"Hospitality Careers","slug":"hospitality-careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34263"}},"secondaryCategoryTaxonomy":{"categoryId":33842,"title":"Bartending","slug":"bartending","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33842"}},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive Guide","slug":"how-to-pray-the-rosary","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/192609"}},{"articleId":208741,"title":"Kabbalah For Dummies Cheat 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A Bar For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><b>Ray Foley</b> is the founder and editor of <i>BARTENDER Magazine</i>. A consultant to some of the United States&#8217; top distillers and importers, he is responsible for creating and naming new drinks for the liquor industry.</p> <p><b>Ray Foley</b> is the founder and editor of <i>BARTENDER Magazine</i>. A consultant to some of the United States&#8217; top distillers and importers, he is responsible for creating and naming new drinks for the liquor industry.</p>","authors":[{"authorId":35403,"name":"R. Foley","slug":"r-foley","description":" <p><b>Ray Foley</b> is the founder and editor of <i>BARTENDER Magazine</i>. A consultant to some of the United States&#8217; top distillers and importers, he is responsible for creating and naming new drinks for the liquor industry.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/35403"}},{"authorId":9367,"name":"Heather Dismore","slug":"heather-dismore","description":" <p><b>Ray Foley</b> is the founder and editor of <i>BARTENDER Magazine</i>. A consultant to some of the United States&#8217; top distillers and importers, he is responsible for creating and naming new drinks for the liquor industry.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9367"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;hospitality-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394245789&quot;]}]\" id=\"du-slot-663a96961b7f1\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;hospitality-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394245789&quot;]}]\" id=\"du-slot-663a96961c268\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":154593,"title":"Buying a Bar? 11 Questions for the Alcohol Control Board","slug":"buying-a-bar-11-questions-for-the-alcohol-control-board","categoryList":["business-careers-money","careers","hospitality-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154593"}},{"articleId":154572,"title":"How to Figure Out Your Beverage Cost","slug":"how-to-figure-out-your-beverage-cost","categoryList":["business-careers-money","careers","hospitality-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154572"}},{"articleId":154592,"title":"5 Menu Categories for Bar Food","slug":"5-menu-categories-for-bar-food","categoryList":["business-careers-money","careers","hospitality-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154592"}},{"articleId":154591,"title":"14 Must-Have Condiments to Keep Behind the Bar","slug":"14-must-have-condiments-to-keep-behind-the-bar","categoryList":["business-careers-money","careers","hospitality-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154591"}},{"articleId":154574,"title":"11 Ways to Keep Your Bar Employees Honest","slug":"11-ways-to-keep-your-bar-employees-honest","categoryList":["business-careers-money","careers","hospitality-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154574"}},{"articleId":154573,"title":"10 Ways to Identify Intoxicated Guests in Your Bar","slug":"10-ways-to-identify-intoxicated-guests-in-your-bar","categoryList":["business-careers-money","careers","hospitality-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154573"}}],"content":[{"title":"Buying a bar: 11 questions for the Alcohol Control Board","thumb":null,"image":null,"content":"<p>If you’re interested in running a bar, you have to get to know your alcohol control board so you know what you can and can’t do when it comes to serving alcoholic beverages. Keep this list of questions on hand so you’ll know the important things to ask your state alcohol control board representative while shopping for your bar or bar location:</p>\n<ul>\n<li>What kind of liquor license do I need? What’s the fee? How often do I renew it?</li>\n<li>Where do I display the liquor license in my bar?</li>\n<li>How many licenses are issued in the town?</li>\n<li>What are the grounds for license revocation?</li>\n<li>What are the restrictions on my hours of operation?</li>\n<li>What are there any laws in this area unique to owning a bar? (Can I offer drinks to-go? Can I serve drinks in the outdoor area? Can I offer unlimited drink specials?)</li>\n<li>Can I open on Sundays? What time?</li>\n<li>Can I serve food? Do I have to serve food?</li>\n<li>Do I need another license for food? What’s the fee?</li>\n<li>Do I need another license for music? What’s the fee?</li>\n<li>What, if any, licenses do my employees need?</li>\n</ul>\n"},{"title":"How to figure out your beverage cost","thumb":null,"image":null,"content":"<p>Even though it seems like a place to relax and have fun, a bar is a business. And just like any other business, ultimately, it must be profitable to stay open. In order to be profitable, you, the bar owner, need to know how much the drinks you serve cost you to make. The following steps explain how you do it.</p>\n<p>Suppose that want to figure out how much a premium margarita costs.</p>\n<ol class=\"level-one\">\n<li>\n<p class=\"first-para\">Divide the cost of the bottle of premium tequila ($38) by the bottle size (750 mL) to determine the cost per milliliter.</p>\n<p class=\"child-para\"><i></i><i>38 ÷ 750 = 0.0507 cents per milliliter</i></p>\n<p class=\"child-para\">Because the United States hasn&#8217;t embraced the metric system, you need to do more math. Bars in the US pour liquor by the ounce, darn it. Each fluid ounce is made up of about 30 milliliters.</p>\n</li>\n<li>\n<p class=\"first-para\">Multiply your cost per milliliter (0.0507) by 30 to find out how much the liquor costs you per ounce.</p>\n<p class=\"child-para\"><i></i><i>0.0507 × 30 = $1.52 per ounce</i></p>\n</li>\n<li>\n<p class=\"first-para\">Repeat Steps 1 and 2 until you&#8217;ve accounted for all your ingredients. Then add up the cost of all the ingredients.</p>\n<p class=\"child-para\">For example:</p>\n<table>\n<tbody>\n<tr>\n<td>Premium tequila (1 ounce)</td>\n<td>$1.52</td>\n</tr>\n<tr>\n<td>Grand Marnier (0.5 ounce)</td>\n<td>0.54</td>\n</tr>\n<tr>\n<td>Lime juice (2 ounces)</td>\n<td>0.18</td>\n</tr>\n<tr>\n<td>Agave nectar (1 ounce)</td>\n<td>0.17</td>\n</tr>\n<tr>\n<td>Lime wedge</td>\n<td>0.04</td>\n</tr>\n<tr>\n<td><b>Total Cost</b></td>\n<td>$2.45</td>\n</tr>\n</tbody>\n</table>\n</li>\n<li>\n<p class=\"first-para\">When you know what the drink costs you, set its menu price.</p>\n<p class=\"child-para\">Do the math, and then round up to the next dollar or half dollar. For this drink, here are a few pricing options.</p>\n<table>\n<tbody>\n<tr>\n<th>To Get a Beverage Cost of (x)%</th>\n<th>Multiply the Cost by</th>\n<th>Estimated Menu Price</th>\n<th>Final Menu Price</th>\n</tr>\n<tr>\n<td>15%</td>\n<td>6.67</td>\n<td>16.34</td>\n<td>16.49</td>\n</tr>\n<tr>\n<td>20%</td>\n<td>5</td>\n<td>12.25</td>\n<td>12.49</td>\n</tr>\n<tr>\n<td>25%</td>\n<td>4</td>\n<td>9.80</td>\n<td>9.99</td>\n</tr>\n<tr>\n<td>30%</td>\n<td>3.33</td>\n<td>8.16</td>\n<td>8.99</td>\n</tr>\n</tbody>\n</table>\n<p class=\"child-para\">On average, you need to charge about five times what a drink costs you to make, giving you a 20 percent overall beverage cost. Some drinks may be a little higher, some a little lower. And always consider what your market will bear. If no one will buy a $17 margarita in your town, then you can&#8217;t sell it.</p>\n</li>\n</ol>\n"},{"title":"10 cocktails your bartenders should know","thumb":null,"image":null,"content":"<p>Though there are thousands of cocktails out in the world, there are a few that we suggest all your bartenders should know! You can have classic versions of these or put your own unique or fun twists to them.</p>\n<ul>\n<li>Bloody Mary</li>\n<li>Cosmopolitan</li>\n<li>Daiquiri</li>\n<li>Manhattan</li>\n<li>Margarita</li>\n<li>Martini</li>\n<li>Mojito</li>\n<li>Negroni</li>\n<li>Old Fashioned</li>\n<li>Paloma</li>\n</ul>\n"},{"title":"14 must-have condiments to keep behind the bar","thumb":null,"image":null,"content":"<p class=\"Remember\">Sure, you need to have condiments on the table for your patrons, but you need them behind the bar, too! You&#8217;d be surprised by the things you need to have on hand when preparing food and drinks. Here&#8217;s a short list of items most bar owners are often surprised to find that they need. Keep it on hand and tailor it for your own business.</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Agave nectar</p>\n</li>\n<li>\n<p class=\"first-para\">Assortment of bitters</p>\n</li>\n<li>\n<p class=\"first-para\">Fruit garnishes</p>\n</li>\n<li>\n<p class=\"first-para\">Grenadine</p>\n</li>\n<li>\n<p class=\"first-para\">Hot sauce</p>\n</li>\n<li>\n<p class=\"first-para\">Kosher salt</p>\n</li>\n<li>Lemon juice</li>\n<li>\n<p class=\"first-para\">Lime juice</p>\n</li>\n<li>\n<p class=\"first-para\">Real cream of coconut</p>\n</li>\n<li>\n<p class=\"first-para\">Salt and pepper</p>\n</li>\n<li>\n<p class=\"first-para\">Simple syrup</p>\n</li>\n<li>\n<p class=\"first-para\">Superfine sugar</p>\n</li>\n<li>\n<p class=\"first-para\">Tomato juice</p>\n</li>\n<li>\n<p class=\"first-para\">Worcestershire sauce</p>\n</li>\n</ul>\n"},{"title":"5 menu categories for bar food","thumb":null,"image":null,"content":"<p>Even if you already have your menu planned, take all the following categories into consideration after your bar opens and you have a chance to observe what your patrons expect and which items that may benefit your business:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\"><b>Appetizers:</b> An <i>appetizer</i> is a dish that&#8217;s served before the main meal in a restaurant. In bars, sometimes the only menu is an appetizer menu.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Full-blown menu:</b> Many bars have larger menus these days. Your menu may start with the pub grub idea and later expand further to include items such as salads, entrees (like ribs, steaks, and pasta), desserts, and even kids&#8217; menus.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Happy hour:</b> Some bars choose to only serve food during <i>happy hour,</i> a period of time designed to draw in a crowd with special pricing and promotions.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Pub grub:</b> <i>Pub grub</i> is the affectionate term for typical bar food like chicken wings, onion rings, cheese sticks, burgers, and so on.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Tapas:</b> <i>Tapas</i> are snacks or small plates in the Spanish tradition. They don&#8217;t have to be Spanish food, just small portions of great dishes.</p>\n</li>\n</ul>\n"},{"title":"10 ways to keep your bar employees honest","thumb":null,"image":null,"content":"<p>Of course, most people are honest, but you can take measures to ensure that all of your bar employees are honest. Here is a list of things you can do to head off potential problems and handle them when they begin.</p>\n<ul class=\"level-one\">\n<li>Conduct detailed weekly inventories.</li>\n<li>\n<p class=\"first-para\">Do not count out tips from the register at night.</p>\n</li>\n<li>\n<p class=\"first-para\">Establish a &#8220;no drinking or drugs&#8221; policy for all employees.</p>\n</li>\n<li>\n<p class=\"first-para\">Have spotters and mystery shoppers pull surprise inspections on a fairly regular basis.</p>\n</li>\n<li>\n<p class=\"first-para\">Dismiss any employee who is caught stealing or breaking a law, with no second chances.</p>\n</li>\n<li>\n<p class=\"first-para\">Install security cameras.</p>\n</li>\n<li>\n<p class=\"first-para\">Keep storage rooms locked.</p>\n</li>\n<li>\n<p class=\"first-para\">Insist that non-sales must still have receipts.</p>\n</li>\n<li>\n<p class=\"first-para\">Thoroughly count your register drawers every night.</p>\n</li>\n<li>\n<p class=\"first-para\">Designate one door for entering and leaving.</p>\n</li>\n</ul>\n"},{"title":"10 ways to identify intoxicated guests in your bar","thumb":null,"image":null,"content":"<p>Sure, people often go to bars to drink, but not all drunks are happy drunks, and they certainly aren&#8217;t safe, so it&#8217;s usually best to cut off their alcohol supply or send people home before they get too intoxicated. Here&#8217;s a list of warning signs so you&#8217;ll know when to take action:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Patron is drinking fast.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron stumbles when they are going to the bathroom.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron is spilling drinks.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron is engaging in loud, boisterous behavior.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron is very quiet. Yes, you have to watch the real quiet ones, too.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron is unable to pick up money or change.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron is annoying your other guests.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron has slurred speech.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron is becoming tearful or emotional.</p>\n</li>\n<li>\n<p class=\"first-para\">Patron starts sleeping or gets drowsy.</p>\n</li>\n</ul>\n<p>And if the patron falls off the bar stool — it&#8217;s beyond over! Don&#8217;t let a patron get intoxicated to this point. It&#8217;s time for the designated driver to take the patron home, or it&#8217;s time to call a cab.</p>\n<p>For more great tips on running a bar, <a class=\"amazon-btn\" href=\"https://www.amazon.com/gp/product/1394245785/ref=as_li_tl?ie=UTF8&#038;tag=wiley01-20\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookInfoBuyButton\">explore the book</a>.</p>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2024-05-07T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":207719},{"headers":{"creationTime":"2016-03-26T20:24:33+00:00","modifiedTime":"2024-03-20T13:45:41+00:00","timestamp":"2024-03-20T15:01:17+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256},{"name":"Trades, Tech, & Engineering Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34271"},"slug":"trades-tech-engineering-careers","categoryId":34271}],"title":"Using a Generalized Hooke's Law for Stress and Strain","strippedTitle":"using a generalized hooke's law for stress and strain","slug":"using-a-generalized-hookes-law-for-stress-and-strain","canonicalUrl":"","seo":{"metaDescription":"Clearly find out why Hooke’s law is important, what the formula is, and how to apply it to uniaxial stresses and three-dimensional objects.","noIndex":0,"noFollow":0},"content":"In mechanics of materials, <i>Hooke</i><i>'</i><i>s law</i> is the relationship that connects stresses to strains. Although Hooke's original law was developed for uniaxial stresses, you can use a generalized version of Hooke's law to connect stress and strain in three-dimensional objects, as well. Eventually, Hooke's law helps you relate stresses (which are based on loads) to strains (which are based on deformations).\r\n\r\nFor a three-dimensional state of stress, the normal strain in a given direction (such as <i>x</i>) is a function of the stresses in all three orthogonal directions (usually the Cartesian <i>x</i>-<i>, </i><i>y-,</i><i> </i>and <i>z-</i>directions), as shown by this equation:\r\n\r\n<img src=\"https://www.dummies.com/wp-content/uploads/273815.image0.jpg\" alt=\"image0.jpg\" width=\"201\" height=\"29\" />\r\n\r\nwhere <i>E</i> is the modulus of elasticity and ν is Poisson's ratio for the material. For a uniaxial stress, two of the stresses in the equation are zero. For a biaxial stress condition, one of the stresses in this equation is zero.\r\n\r\nThe generalized relationship for Hooke's law for shear in the XY plane can be given as\r\n\r\n<img src=\"https://www.dummies.com/wp-content/uploads/273816.image1.jpg\" alt=\"image1.jpg\" width=\"155\" height=\"29\" />","description":"In mechanics of materials, <i>Hooke</i><i>'</i><i>s law</i> is the relationship that connects stresses to strains. Although Hooke's original law was developed for uniaxial stresses, you can use a generalized version of Hooke's law to connect stress and strain in three-dimensional objects, as well. Eventually, Hooke's law helps you relate stresses (which are based on loads) to strains (which are based on deformations).\r\n\r\nFor a three-dimensional state of stress, the normal strain in a given direction (such as <i>x</i>) is a function of the stresses in all three orthogonal directions (usually the Cartesian <i>x</i>-<i>, </i><i>y-,</i><i> </i>and <i>z-</i>directions), as shown by this equation:\r\n\r\n<img src=\"https://www.dummies.com/wp-content/uploads/273815.image0.jpg\" alt=\"image0.jpg\" width=\"201\" height=\"29\" />\r\n\r\nwhere <i>E</i> is the modulus of elasticity and ν is Poisson's ratio for the material. For a uniaxial stress, two of the stresses in the equation are zero. For a biaxial stress condition, one of the stresses in this equation is zero.\r\n\r\nThe generalized relationship for Hooke's law for shear in the XY plane can be given as\r\n\r\n<img src=\"https://www.dummies.com/wp-content/uploads/273816.image1.jpg\" alt=\"image1.jpg\" width=\"155\" height=\"29\" />","blurb":"","authors":[{"authorId":10166,"name":"James H. Allen III","slug":"james-h-allen","description":"James H. Allen III, PE, PhD, is an assistant professor of civil engineering and a registered professional engineer. His areas of specialty include structural engineering, numerical analysis and error control, and steel design.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10166"}},{"authorId":10167,"name":"III","slug":"iii","description":"","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10167"}}],"primaryCategoryTaxonomy":{"categoryId":34271,"title":"Trades, Tech, & Engineering Careers","slug":"trades-tech-engineering-careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34271"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive 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You","slug":"what-your-society-says-about-you","categoryList":["academics-the-arts","humanities"],"_links":{"self":"/articles/284787"}}],"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":208600,"title":"Mechanics of Materials For Dummies Cheat Sheet","slug":"mechanics-of-materials-for-dummies-cheat-sheet","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/208600"}},{"articleId":187533,"title":"Using Mohr's Circle to Find Principal Stresses and Angles","slug":"using-mohrs-circle-to-find-principal-stresses-and-angles","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/187533"}},{"articleId":187534,"title":"Formulas for Calculating Stress at a Point","slug":"formulas-for-calculating-stress-at-a-point","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/187534"}},{"articleId":187532,"title":"Basic Mechanics of Materials: Computing Stresses in Columns","slug":"basic-mechanics-of-materials-computing-stresses-in-columns","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/187532"}},{"articleId":187528,"title":"Mechanics of Materials: Calculating Deformations from Loads","slug":"mechanics-of-materials-calculating-deformations-from-loads","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/187528"}}],"fromCategory":[{"articleId":266512,"title":"Uncovering Company Concerns and Showcasing Your Strengths in a Programming Interview","slug":"uncovering-company-concerns-and-showcasing-your-strengths-in-a-programming-interview","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/266512"}},{"articleId":266506,"title":"How to Prep for Programming Interview Questions","slug":"how-to-prep-for-programming-interview-questions","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/266506"}},{"articleId":266487,"title":"10 Useful Websites for Programming Interview Prep","slug":"10-useful-websites-for-programming-interview-prep","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/266487"}},{"articleId":266446,"title":"Negotiating Your Programming Job Offer","slug":"negotiating-your-programming-job-offer","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/266446"}},{"articleId":266439,"title":"10 Non-Technical Questions You May Be Asked in a Programming Interview","slug":"10-non-technical-questions-you-may-be-asked-in-a-programming-interview","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/266439"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282385,"slug":"mechanics-of-materials-for-dummies","isbn":"9780470942734","categoryList":["business-careers-money","careers","trades-tech-engineering-careers"],"amazon":{"default":"https://www.amazon.com/gp/product/0470942738/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/0470942738/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/0470942738-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/0470942738/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/0470942738/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/mechanics-of-materials-for-dummies-cover-9780470942734-203x255.jpg","width":203,"height":255},"title":"Mechanics of Materials For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<b data-author-id=\"34912\">James H. Allen III</b>, PE, PhD is an assistant professor of civil engineering and a registered professional engineer. His specialty areas include structural engineering, numerical analysis and error control, and steel design. He is also the author of <i>Statics For Dummies</i>.","authors":[{"authorId":34912,"name":"James H. Allen, III","slug":"james-h-allen,-iii","description":" <b>James H. Allen III</b>, PE, PhD, is a registered professional engineer who teaches courses in the areas of statics, mechanics, structural engineering, and steel design.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/34912"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;trades-tech-engineering-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9780470942734&quot;]}]\" id=\"du-slot-65fafa3dd5c63\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;trades-tech-engineering-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9780470942734&quot;]}]\" id=\"du-slot-65fafa3dd675e\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2024-03-20T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":187531},{"headers":{"creationTime":"2018-08-16T17:50:29+00:00","modifiedTime":"2024-03-06T15:57:46+00:00","timestamp":"2024-03-06T18:01:12+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256},{"name":"General Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34272"},"slug":"general-careers","categoryId":34272}],"title":"A Streamlined (But Good) Way to Choose a Career","strippedTitle":"a streamlined (but good) way to choose a career","slug":"a-streamlined-but-good-way-to-choose-a-career","canonicalUrl":"","seo":{"metaDescription":"This article offers a quick summary of several methods for researching and considering a variety of career choices.","noIndex":0,"noFollow":0},"content":"In finding a career, many people take career “tests,” struggle to get informational interviews, and even take career workshops. And despite all that, they end up far from sure they’ve made a wise choice of career. These steps can help you pick a career wisely:\r\n<ol>\r\n \t<li><strong>What career type are you?</strong>\r\nWhich one or two of these are you: a word person, people person, Science-Technology-Engineering-Math (STEM) person, hands-on person, or entrepreneurial?</li>\r\n \t<li><strong>Scan the options.</strong>\r\nMost people consider only a small fraction of worthy careers. A fast way to broaden your options is to scan books that profile lots of careers. <a href=\"/book/business-careers-money/careers/general-careers/careers-for-dummies-282058/\"><em>Careers for Dummies</em></a> provides a <em>scoop</em> on 340 good careers plus self-employment ideas. Also, the federal government publishes the <a href=\"https://www.bls.gov/ooh/\" target=\"_blank\" rel=\"noopener\"><em>Occupational Outlook Handbook</em></a>, which offers more detailed (if drier) introductions to 250 careers.</li>\r\n \t<li><strong>Embrace Google Search.</strong>\r\nBecause Google Search is free, it’s easy to underestimate its potency. But it’s a remarkable curator of incomprehensibly large amounts of information. So do use Google Search to find articles and video introductions to careers that pique your interest. Particularly look for those that focus on a day in the life. These articles and videos are often more valid than an informational interview or three because each article or video may distill the experiences of multiple people in the field.</li>\r\n \t<li><strong>Use a pros-and-cons list with a twist.</strong>\r\nMake pros- and-cons lists of two or three careers you’re now considering. Pick the one that feels best. How are you feeling about that? Now imagine that you picked the other career. Feeling better or worse?</li>\r\n \t<li><strong>Now pick.</strong>\r\nEven if your top-choice career doesn’t feel perfect, it’s usually wiser to start preparing for that career. Most people who end up happy in their career feel that way after only they’ve become competent at it and have tailored and accessorized it to fit their preferences and strengths. If you wait on the sidelines for the perfect career to hit you upside your head, you may be waiting a long time. It’s wiser to pick a career sooner than later and then tweak as you go.</li>\r\n</ol>\r\nOf course, the devil is the details. <a href=\"/book/business-careers-money/careers/general-careers/careers-for-dummies-282058/\"><em>Careers for Dummies</em></a> gives you all the details you need to wisely choose your career.","description":"In finding a career, many people take career “tests,” struggle to get informational interviews, and even take career workshops. And despite all that, they end up far from sure they’ve made a wise choice of career. These steps can help you pick a career wisely:\r\n<ol>\r\n \t<li><strong>What career type are you?</strong>\r\nWhich one or two of these are you: a word person, people person, Science-Technology-Engineering-Math (STEM) person, hands-on person, or entrepreneurial?</li>\r\n \t<li><strong>Scan the options.</strong>\r\nMost people consider only a small fraction of worthy careers. A fast way to broaden your options is to scan books that profile lots of careers. <a href=\"/book/business-careers-money/careers/general-careers/careers-for-dummies-282058/\"><em>Careers for Dummies</em></a> provides a <em>scoop</em> on 340 good careers plus self-employment ideas. Also, the federal government publishes the <a href=\"https://www.bls.gov/ooh/\" target=\"_blank\" rel=\"noopener\"><em>Occupational Outlook Handbook</em></a>, which offers more detailed (if drier) introductions to 250 careers.</li>\r\n \t<li><strong>Embrace Google Search.</strong>\r\nBecause Google Search is free, it’s easy to underestimate its potency. But it’s a remarkable curator of incomprehensibly large amounts of information. So do use Google Search to find articles and video introductions to careers that pique your interest. Particularly look for those that focus on a day in the life. These articles and videos are often more valid than an informational interview or three because each article or video may distill the experiences of multiple people in the field.</li>\r\n \t<li><strong>Use a pros-and-cons list with a twist.</strong>\r\nMake pros- and-cons lists of two or three careers you’re now considering. Pick the one that feels best. How are you feeling about that? Now imagine that you picked the other career. Feeling better or worse?</li>\r\n \t<li><strong>Now pick.</strong>\r\nEven if your top-choice career doesn’t feel perfect, it’s usually wiser to start preparing for that career. Most people who end up happy in their career feel that way after only they’ve become competent at it and have tailored and accessorized it to fit their preferences and strengths. If you wait on the sidelines for the perfect career to hit you upside your head, you may be waiting a long time. It’s wiser to pick a career sooner than later and then tweak as you go.</li>\r\n</ol>\r\nOf course, the devil is the details. <a href=\"/book/business-careers-money/careers/general-careers/careers-for-dummies-282058/\"><em>Careers for Dummies</em></a> gives you all the details you need to wisely choose your career.","blurb":"","authors":[{"authorId":10187,"name":"Marty Nemko","slug":"marty-nemko","description":" <p><b>Marty Nemko, PhD,</b> has been career coach to 5,400 clients, enjoys a 96&#37; client&#45;satisfaction rate, and was named &#34;The Bay Area&#39;s Best Career Coach&#34; by the</b> <i>San Francisco Bay Guardian</i>. He has been interviewed in hundreds of major publications from the</b> <i>New York Times</i> to the<i>Los Angeles Times</i>, and has appeared on<i>The Today Show</i> and<i>The Daily Show with Jon Stewart</i>. He hosts<i>Work with Marty Nemko</i> on a National Public Radio station in San Francisco. His first job&#63; Piano player in a Bronx bar at age 13. His second&#63; Taxi driver. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10187"}}],"primaryCategoryTaxonomy":{"categoryId":34272,"title":"General Careers","slug":"general-careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34272"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive Guide","slug":"how-to-pray-the-rosary","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/192609"}},{"articleId":208741,"title":"Kabbalah For Dummies Cheat Sheet","slug":"kabbalah-for-dummies-cheat-sheet","categoryList":["body-mind-spirit","religion-spirituality","kabbalah"],"_links":{"self":"/articles/208741"}},{"articleId":230957,"title":"Nikon D3400 For Dummies Cheat 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Job","slug":"10-ultrafast-ways-to-land-a-job","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/255808"}},{"articleId":255086,"title":"Careers For Dummies Cheat Sheet","slug":"careers-for-dummies-cheat-sheet","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/255086"}},{"articleId":255083,"title":"Becoming a Beloved Employee","slug":"becoming-a-beloved-employee","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/255083"}},{"articleId":255080,"title":"Getting Plucked: A New Way to Land a Good Job","slug":"getting-plucked-a-new-way-to-land-a-good-job","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/255080"}}],"fromCategory":[{"articleId":301511,"title":"Finding Your Passion For Dummies Cheat Sheet","slug":"finding-your-passion-for-dummies-cheat-sheet","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/301511"}},{"articleId":300819,"title":"Taking a Career Break For Dummies Cheat Sheet","slug":"taking-a-career-break-for-dummies","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/300819"}},{"articleId":298667,"title":"Lifeguarding For Dummies Cheat Sheet","slug":"lifeguarding-for-dummies-cheat-sheet","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298667"}},{"articleId":273721,"title":"How to Manage Virtual Teams","slug":"how-to-manage-virtual-teams","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273721"}},{"articleId":273709,"title":"How to Create a New Zoom Account","slug":"how-to-create-a-new-zoom-account","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273709"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282058,"slug":"careers-for-dummies","isbn":"9781119482338","categoryList":["business-careers-money","careers","general-careers"],"amazon":{"default":"https://www.amazon.com/gp/product/111948233X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/111948233X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/111948233X-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/111948233X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/111948233X/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/careers-for-dummies-cover-9781119482338-203x255.jpg","width":203,"height":255},"title":"Careers For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"10187\">Marty Nemko, PhD,</b> has been career coach to 5,400 clients, enjoys a 96% client-satisfaction rate, and was named \"The Bay Area's Best Career Coach\" by the <i>San Francisco Bay Guardian</i>. He has been interviewed in hundreds of major publications from the <i>New York Times</i> to the<i>Los Angeles Times</i>, and has appeared on<i>The Today Show</i> and<i>The Daily Show with Jon Stewart</i>. He hosts<i>Work with Marty Nemko</i> on a National Public Radio station in San Francisco. His first job? Piano player in a Bronx bar at age 13. His second? Taxi driver. </p>","authors":[{"authorId":10187,"name":"Marty Nemko","slug":"marty-nemko","description":" <p><b>Marty Nemko, PhD,</b> has been career coach to 5,400 clients, enjoys a 96&#37; client&#45;satisfaction rate, and was named &#34;The Bay Area&#39;s Best Career Coach&#34; by the</b> <i>San Francisco Bay Guardian</i>. He has been interviewed in hundreds of major publications from the</b> <i>New York Times</i> to the<i>Los Angeles Times</i>, and has appeared on<i>The Today Show</i> and<i>The Daily Show with Jon Stewart</i>. He hosts<i>Work with Marty Nemko</i> on a National Public Radio station in San Francisco. His first job&#63; Piano player in a Bronx bar at age 13. His second&#63; Taxi driver. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10187"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[{"title":"Career Shifting","slug":"career-shifting","collectionId":295890}],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;general-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119482338&quot;]}]\" id=\"du-slot-65e8af692385e\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;careers&quot;,&quot;general-careers&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119482338&quot;]}]\" id=\"du-slot-65e8af6925393\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Explore","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2023-09-07T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":255074},{"headers":{"creationTime":"2016-03-26T22:43:36+00:00","modifiedTime":"2024-01-24T15:29:03+00:00","timestamp":"2024-01-24T18:01:11+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256},{"name":"Fitness Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34260"},"slug":"fitness-careers","categoryId":34260}],"title":"Important Tools for Personal Trainers","strippedTitle":"important tools for personal trainers","slug":"checking-out-some-important-personal-trainer-equipment","canonicalUrl":"","seo":{"metaDescription":"Equip yourself with the right mindset and tools to succeed as a personal trainer. Be honest, determined, and willing to adapt for optimal results.","noIndex":0,"noFollow":0},"content":"You wear many hats in your role as a personal trainer. You're a salesperson, scientist, friend, coach, motivator, teacher, employer, bookkeeper, and business owner, to name just a few. To be successful wearing any of these hats, you need to be equipped properly — and that means you need to have the right tools to use at the right time.\r\n<h2 id=\"tab1\" >Your mindset</h2>\r\nThe equipment available to help you be a successful trainer is limitless: cellphones, computers, software programs, weight-training equipment, cardiovascular equipment. . . . The list goes on.\r\n\r\nNo matter what types of toys you have (or how expensive or cutting edge they are), it won't matter if you don't have the most important one: the right mindset.\r\n\r\nImportant factors for having the right mindset are:\r\n<ul>\r\n \t<li><b>Honesty:</b> You need to be honest with yourself about what you realistically can and cannot do; this flows through to your clientele as well.</li>\r\n</ul>\r\n<ul>\r\n \t<li><b>Determination:</b> Not every day is easy; you won't always have a full book, and sometimes those slow days end up being weeks. Pushing ahead and staying on track when the going gets tough takes determination and focus.</li>\r\n</ul>\r\n<ul>\r\n \t<li><b>Willingness: </b>You need to be willing to change if your original course of action isn't producing the results that you want. You also need to be willing to keep an open mind when your client is complaining that she's not happy with your services. Willingness is more about what you should do as opposed to what you want to do — after all, sometimes you'll have to do things that you don't <i>want</i> to do.</li>\r\n</ul>\r\n<h2 id=\"tab2\" >Your certification</h2>\r\nCertification is your badge of honor — it tells everyone who works with you, from employers to clients, that not only do you <i>say</i> you know what you're doing, but you can also prove it.\r\n\r\nCertification assures your client that you're a true fitness professional; you've undergone stringent studies and testing protocols to figure out what to do and what not to do as a personal training professional. It ensures your client that you know what they don't — which is how to help her reach her fitness goals, safely and efficiently.\r\n\r\nBeing certified also gives you the credibility you need for other professionals and clients to take you seriously. Certification helps you to build a solid rapport with the people you will be doing business with, such as:\r\n<ul>\r\n \t<li>Employers</li>\r\n</ul>\r\n<ul>\r\n \t<li>Clients</li>\r\n</ul>\r\n<ul>\r\n \t<li>Mentors</li>\r\n</ul>\r\n<ul>\r\n \t<li>Media contacts</li>\r\n</ul>\r\n<ul>\r\n \t<li>Doctors with whom you have a referral relationship</li>\r\n</ul>\r\n<h2 id=\"tab3\" >Your business card</h2>\r\nHere are some tips for making a long-lasting impression with your business card:\r\n<ul>\r\n \t<li>In the case of a chance meeting, when someone asks you, \"What is it that you do?\" have a brief summary (called an <i>elevator pitch</i>) prepared that makes you memorable as you hand her your business card. For example, you can say, \"I help people look great naked\" or \"I build muscles.\"</li>\r\n</ul>\r\n<ul>\r\n \t<li>Make sure the information on your card is correct and up to date. If your area has just recently implemented ten-digit dialing, if your area code has changed, or if you've just gotten an e-mail address, make sure you invest in a new set of business cards to reflect your new contact information.</li>\r\n</ul>\r\n<p class=\"Remember\">The impression you leave with a potential client is the one that will bring her back to you for business. Make sure that your business card reflects everything you want your potential client to remember about you — professionalism, integrity, quality, and trustworthiness.</p>\r\n\r\n<h2 id=\"tab4\" >Tape measure</h2>\r\nThe tape measure can be used for many different things. You can record your client's <i>anthropometric measurements</i> (body circumference) with it to show change and make sure she's on track to achieving her personal goals. You can also measure degrees of flexibility as well as how far your client can reach past her toes in the sit-and-reach flexibility test. Other uses for the tape measure are:\r\n<ul>\r\n \t<li>Measuring vertical jump height</li>\r\n</ul>\r\n<ul>\r\n \t<li>Measuring <i>plyometric</i> (explosive) movement distances</li>\r\n</ul>\r\n<ul>\r\n \t<li>Measuring length of stride</li>\r\n</ul>\r\n<ul>\r\n \t<li>Measuring stance distances</li>\r\n</ul>\r\n<h2 id=\"tab5\" >Body-weight scale</h2>\r\nGoing hand in hand with recording baseline <i>biometrics</i> (body measurements), a scale is useful and important in determining gross bodyweight. After you've recorded your client's gross body weight, you can assess body-fat percentage, BMI, and one-rep-max percentages to determine how heavy your client needs to be to train for her workouts.\r\n<h2 id=\"tab6\" >Heart-rate monitor</h2>\r\nHaving a heart-rate monitor for your client to use while you train her has multiple benefits:\r\n<ul>\r\n \t<li>It allows you to see where her heart rate is without stopping her exercise.</li>\r\n</ul>\r\n<ul>\r\n \t<li>A heart-rate monitor is a lot more accurate than the palpation method.</li>\r\n</ul>\r\n<ul>\r\n \t<li>Your client will get instant feedback from it — it is an invaluable tool when it comes to teaching clients about perceived rate of exertion and working intensity.</li>\r\n</ul>\r\n<ul>\r\n \t<li>You can use it to teach your client stress management, breathing, and biofeedback techniques.</li>\r\n</ul>\r\n<h2 id=\"tab7\" >Jump rope</h2>\r\nA jump rope is a light, inexpensive, very portable, and excellent tool for challenging your client's cardiovascular system. Anyone at any fitness level can use it — and as exercises go, your client will burn more calories per minute jumping rope than doing any other activity!\r\n\r\nSkipping rope is a challenging workout that burns about 360 calories per half-hour (by comparison, moderate running or jogging burns about 330 calories per half-hour).\r\n\r\nExperts suggest rubber, leather, or <i>beaded ropes</i> (ropes with small plastic tubes on a cord). The grip should be foam-based to absorb sweat and give your client a firm grasp.\r\n\r\nThe client should be able to stand on the rope and hold the handles slightly above waist height. Jump ropes generally come in 6- and 9-foot lengths, and many have detachable handles so you can trim the rope yourself.","description":"You wear many hats in your role as a personal trainer. You're a salesperson, scientist, friend, coach, motivator, teacher, employer, bookkeeper, and business owner, to name just a few. To be successful wearing any of these hats, you need to be equipped properly — and that means you need to have the right tools to use at the right time.\r\n<h2 id=\"tab1\" >Your mindset</h2>\r\nThe equipment available to help you be a successful trainer is limitless: cellphones, computers, software programs, weight-training equipment, cardiovascular equipment. . . . The list goes on.\r\n\r\nNo matter what types of toys you have (or how expensive or cutting edge they are), it won't matter if you don't have the most important one: the right mindset.\r\n\r\nImportant factors for having the right mindset are:\r\n<ul>\r\n \t<li><b>Honesty:</b> You need to be honest with yourself about what you realistically can and cannot do; this flows through to your clientele as well.</li>\r\n</ul>\r\n<ul>\r\n \t<li><b>Determination:</b> Not every day is easy; you won't always have a full book, and sometimes those slow days end up being weeks. Pushing ahead and staying on track when the going gets tough takes determination and focus.</li>\r\n</ul>\r\n<ul>\r\n \t<li><b>Willingness: </b>You need to be willing to change if your original course of action isn't producing the results that you want. You also need to be willing to keep an open mind when your client is complaining that she's not happy with your services. Willingness is more about what you should do as opposed to what you want to do — after all, sometimes you'll have to do things that you don't <i>want</i> to do.</li>\r\n</ul>\r\n<h2 id=\"tab2\" >Your certification</h2>\r\nCertification is your badge of honor — it tells everyone who works with you, from employers to clients, that not only do you <i>say</i> you know what you're doing, but you can also prove it.\r\n\r\nCertification assures your client that you're a true fitness professional; you've undergone stringent studies and testing protocols to figure out what to do and what not to do as a personal training professional. It ensures your client that you know what they don't — which is how to help her reach her fitness goals, safely and efficiently.\r\n\r\nBeing certified also gives you the credibility you need for other professionals and clients to take you seriously. Certification helps you to build a solid rapport with the people you will be doing business with, such as:\r\n<ul>\r\n \t<li>Employers</li>\r\n</ul>\r\n<ul>\r\n \t<li>Clients</li>\r\n</ul>\r\n<ul>\r\n \t<li>Mentors</li>\r\n</ul>\r\n<ul>\r\n \t<li>Media contacts</li>\r\n</ul>\r\n<ul>\r\n \t<li>Doctors with whom you have a referral relationship</li>\r\n</ul>\r\n<h2 id=\"tab3\" >Your business card</h2>\r\nHere are some tips for making a long-lasting impression with your business card:\r\n<ul>\r\n \t<li>In the case of a chance meeting, when someone asks you, \"What is it that you do?\" have a brief summary (called an <i>elevator pitch</i>) prepared that makes you memorable as you hand her your business card. For example, you can say, \"I help people look great naked\" or \"I build muscles.\"</li>\r\n</ul>\r\n<ul>\r\n \t<li>Make sure the information on your card is correct and up to date. If your area has just recently implemented ten-digit dialing, if your area code has changed, or if you've just gotten an e-mail address, make sure you invest in a new set of business cards to reflect your new contact information.</li>\r\n</ul>\r\n<p class=\"Remember\">The impression you leave with a potential client is the one that will bring her back to you for business. Make sure that your business card reflects everything you want your potential client to remember about you — professionalism, integrity, quality, and trustworthiness.</p>\r\n\r\n<h2 id=\"tab4\" >Tape measure</h2>\r\nThe tape measure can be used for many different things. You can record your client's <i>anthropometric measurements</i> (body circumference) with it to show change and make sure she's on track to achieving her personal goals. You can also measure degrees of flexibility as well as how far your client can reach past her toes in the sit-and-reach flexibility test. Other uses for the tape measure are:\r\n<ul>\r\n \t<li>Measuring vertical jump height</li>\r\n</ul>\r\n<ul>\r\n \t<li>Measuring <i>plyometric</i> (explosive) movement distances</li>\r\n</ul>\r\n<ul>\r\n \t<li>Measuring length of stride</li>\r\n</ul>\r\n<ul>\r\n \t<li>Measuring stance distances</li>\r\n</ul>\r\n<h2 id=\"tab5\" >Body-weight scale</h2>\r\nGoing hand in hand with recording baseline <i>biometrics</i> (body measurements), a scale is useful and important in determining gross bodyweight. After you've recorded your client's gross body weight, you can assess body-fat percentage, BMI, and one-rep-max percentages to determine how heavy your client needs to be to train for her workouts.\r\n<h2 id=\"tab6\" >Heart-rate monitor</h2>\r\nHaving a heart-rate monitor for your client to use while you train her has multiple benefits:\r\n<ul>\r\n \t<li>It allows you to see where her heart rate is without stopping her exercise.</li>\r\n</ul>\r\n<ul>\r\n \t<li>A heart-rate monitor is a lot more accurate than the palpation method.</li>\r\n</ul>\r\n<ul>\r\n \t<li>Your client will get instant feedback from it — it is an invaluable tool when it comes to teaching clients about perceived rate of exertion and working intensity.</li>\r\n</ul>\r\n<ul>\r\n \t<li>You can use it to teach your client stress management, breathing, and biofeedback techniques.</li>\r\n</ul>\r\n<h2 id=\"tab7\" >Jump rope</h2>\r\nA jump rope is a light, inexpensive, very portable, and excellent tool for challenging your client's cardiovascular system. Anyone at any fitness level can use it — and as exercises go, your client will burn more calories per minute jumping rope than doing any other activity!\r\n\r\nSkipping rope is a challenging workout that burns about 360 calories per half-hour (by comparison, moderate running or jogging burns about 330 calories per half-hour).\r\n\r\nExperts suggest rubber, leather, or <i>beaded ropes</i> (ropes with small plastic tubes on a cord). The grip should be foam-based to absorb sweat and give your client a firm grasp.\r\n\r\nThe client should be able to stand on the rope and hold the handles slightly above waist height. Jump ropes generally come in 6- and 9-foot lengths, and many have detachable handles so you can trim the rope yourself.","blurb":"","authors":[{"authorId":10580,"name":"Melyssa St. Michael","slug":"melyssa-st-michael","description":" <p><b>Melyssa St. Michael</b> is a renowned fitness expert who appears on national news channels and has been interviewed for major publications.</p> <p><b>Linda Formichelli</b> writes for <i>Men&#8217;s Fitness, Muscle Media,</i> and other magazines. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10580"}},{"authorId":10581,"name":"Linda Formichelli","slug":"linda-formichelli","description":" <p><b>Melyssa St. Michael</b> is a renowned fitness expert who appears on national news channels and has been interviewed for major publications.</p> <p><b>Linda Formichelli</b> writes for <i>Men&#8217;s Fitness, Muscle Media,</i> and other magazines. 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Whether you're looking to make a living in finance, freelancing, or fitness, we've got you covered with our latest articles on career selection and advancement.

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1,142 results
1,142 results
General Careers Career Development For Dummies Cheat Sheet

Cheat Sheet / Updated 12-12-2024

Sooner or later in your professional life, you'll have to give an important presentation. Before the presentation, rehearse and ask someone to evaluate your performance. Discover the common project management pitfalls to avoid in the ever-growing array of huge, complex, and technically challenging projects in today's world. Finally, before you call it a day at work, take a few steps to prepare for tomorrow so you can start your day off on the right foot.

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Careers Workforce Agility: Closing the Workforce Readiness Gap

Article / Updated 11-13-2024

Change is inevitable, and the world of work is changing faster than ever. In fact, the pace of workplace change has accelerated so much that the workforce is often unable to adapt rapidly enough. The result of this imbalance can be referred to as the workforce readiness gap. To thrive in this environment, today’s employers must understand what this gap really represents and then embrace the tenets of workforce agility that close the gap and benefit employers and employees alike. Understanding the Workforce Readiness Gap The workforce readiness gap isn’t just about the here and now — it’s also about the future. Ensuring that workers have the talents and skills they need to succeed today is challenging enough, but they also must be able to continually build the skills they need for tomorrow. In other words, there’s a gap if workers aren’t thriving now, but also if they’re unable to adapt and evolve as demands of the work world change. By the way, this gap can impact both direct employees and indirect labor resources. And it’s a concern not just for employers but also for workers themselves — they want to feel certain that they’re ready for tomorrow, and they want confidence that their employers will help them be ready. One of the many tricky things about accelerated change is the fact that many jobs of the future have not yet even been invented. It’s clear enough, though, that automation is impacting millions of people and that remote work continues to change processes. All of these things feed the workforce readiness gap. Though it sounds daunting and a bit fuzzy, the workforce readiness gap really boils down to three main buckets: Employees are having trouble keeping up with changing requirements for skills. Employers aren’t living up to employee expectations for skills development. Employers don’t have good visibility into their workforce — the skills that are out there now as well as the skills that will be needed from their team down the road. Amid those uncertainties is the reality that the workforce readiness gap is costly. Skills shortages get in the way of corporate performance, and the resulting unrealized revenue adds up to trillions of dollars a year. Customers are less satisfied, productivity drops, expenses increase, and employees go job hunting. In short, employers and society as a whole can’t afford to ignore the workforce readiness gap. Aiming for Workforce Agility Two words point to the solution to the workforce readiness gap: workforce agility. Workforce agility is the ability of employers to understand both the current skills and the aspirations of their workforce, gauge where the needs are or will be, and then nurture development and growth in all the right directions. Workforce agility focuses on developing people, because organizations adapt best to change when their people can learn, grow, and contribute. Organizations must gain an in-depth understanding of the ecosystems of their people’s strengths and preferences, to help them thrive and meet business objectives. And although prudent organizations already have workforce-development infrastructure in place, it’s important to recognize that yesterday’s approaches alone won’t meet tomorrow’s need for proactivity. That doesn’t mean ditching the traditional talent development tools, such as learning and development (L&D) systems, talent mobility offerings, performance management processes, skills management programs, analytical tools, and culture surveys. These technologies still have plenty of merit, but workforce agility requires integrating them with new concepts such as artificial intelligence (AI), so the processes become personalized, customized, and tailored to the needs of the people who use them. Workforce agility is about turning the organization into a skills marketplace. Success in workforce agility means improving culture and technology, upgrading the skills strategy, turbocharging L&D, personalizing learning content, refining performance management, boosting talent mobility, and greatly enhancing talent data and analytics. An agile workforce is proactive in anticipating and solving change-related problems. It’s constantly adapting and learning, and it’s resilient in the face of ever-changing circumstances. When the workforce is truly agile, it shows up in stronger organizational results. Bringing Workforce Agility to the People As is often the case in business and in life, problems are really just opportunities waiting to be tapped into. The workforce readiness gap may be a problem today, but a workforce agility strategy transforms it into a launchpad for future success. First, all employers know that turnover is costly, so it makes sense to retain employees as much as possible, hiring or promoting from within when it’s feasible. The key to making that work is upskilling and reskilling with the help of more accessible learning experiences and smart technologies for skills management. Formal training is part of the recipe, along with on-the-job learning, observation, feedback, and coaching. Smart employers also recognize that what’s good for their people is great for the organization. Getting employees invested in their own careers and letting them know their employer has their back is powerful medicine. An AI-enhanced talent marketplace system helps chart both traditional and nonlinear job progression that matches personal skills and goals. That, in turn, helps the organization transform strategically. The end result of a workforce agility strategy is better preparation for the future. The sky is the limit when personal aspirations are aligned with the organization’s goals and future talent needs. Skills data becomes more closely linked with career and succession planning. The result of these efforts is workforce agility that builds a bridge over the workforce readiness gap. When executed properly, it’s a win-win situation. Everyone benefits, including the organization and all its people. To find out more about workforce agility, check out Workforce Agility For Dummies, Cornerstone Special Edition. Head to www.cornerstoneondemand.com/resources/article/Workforce-Agility-For-Dummies-Cornerstone-Special-Edition/ for your free e-book and to start planning how you can build more workforce agility and close the widening workforce readiness gap.

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General Real Estate Careers The Real Estate Sales Prospecting Hierarchy of Value

Article / Updated 10-04-2024

Some real estate sales approaches involve a shorter contact-to-contract cycle than others, therefore delivering a greater return on your time investment and a higher value for your business. In order, here are the factors that most influence the value of your prospecting approaches. Past clients:The highest-value form of prospecting is calling past clients and those in your direct sphere of influence. These people have either used your services in the past or know you and your character. Asking them to do business with you again is described as canvassing. Asking them to refer their friends is described as prospecting for referrals.These calls are the easiest to make because they reach those with whom you have established relationships. Typically, real estate agents experience less resistance when placing calls to this group than to any other. They also make the calls with high expectations that their efforts will generate leads. How long it takes to acquire leads with this approach varies greatly. You can secure a lead on your very first call or on your 100th call, so the ratio of leads generated to time invested is difficult to anticipate. Expired listings:This may be the number-one highest-value prospecting approach, because of the ease of locating expired listings and the relatively quick contact-to-contract cycle. Expired listings come up in the MLS daily, along with all the information you need to make the contact. Many go back on the market with another agent within a week, so the sales cycle is short, which is a key reason that expired listings offer such a high rate of return for the effort.Few agents engage in calling expired listings, largely because the sellers, who haven't experienced success with their last agents, can be hostile toward new agents, as well. Many agents feel it's "beneath them" to contact these prospects — which further contributes to the opportunity for the ones who do. FSBOs:Converting sale-by-owner contracts requires more work than securing expired listings. You have to seek out these sellers through newspaper ads or FSBO subscription services like The RedX. After you target a FSBO property, figuring out whom to call takes another round of effort, which is why FSBOs are farther down the value hierarchy.The sales cycle for FSBOs is four to five weeks on average. FSBO sellers generally try to sell by themselves for that timeframe before engaging a real estate agent. During that period, you must follow up weekly to secure an appointment four to five weeks away. Open houses and door knocking:These face-to-face techniques require more time investment than phone contacts because you can't see as many people face to face as you can speak with on the phone — but it's harder for people to reject you face to face. Cold calling:This technique, tried and true since the advent of the phone, has lost effectiveness over the years because of the preponderance of busy two-income families and the onset of do-not-call registries. If you are calling around about homes that have recently been listed or sold, it will generate business. Other people put their homes on the market after a neighbor lists or sells. Using a service like Cole Directory to secure phone numbers in neighborhoods is effective. They also provide cell phone numbers, which is highly effective.

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General Careers Becoming A Translator For Dummies Cheat Sheet

Cheat Sheet / Updated 08-14-2024

Whether you’re exploring a new career path, are a language enthusiast seeking to turn your passion into a profession, or an experienced translator looking to refine your skills, you need a few essential tools to confidently navigate the world of translation. This Cheat Sheet covers key steps for successfully launching or advancing your career as a translator.

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General Real Estate Careers Success as a Real Estate Agent For Dummies Cheat Sheet

Cheat Sheet / Updated 07-28-2024

The real estate business is a dynamic market. And to be a successful real estate agent, it helps to have a few key skills at the ready. Being prepared to use your time wisely, creating an online presence, converting online lookers into clients, and prospecting for business are important tools that every successful agent should possess.

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General Careers Step Away from the Desk: Standing Stretches

Step by Step / Updated 06-26-2024

Whether you’re working from home or working in an office, there comes a time when you tend to sit for way too long. Sitting too long on a regular basis can, over time, shorten your hip flexors and the muscles in your hamstrings, chest, and back, resulting in uncomfortable muscle tension. Experts recommend getting up out of your chair a couple of times an hour or, more specifically, taking 3- to 5-minute breaks every 20 to 40 minutes. Whenever you get up from your desk in your home workspace, choose from the following selections of stretching exercises to help lengthen your muscles, reduce stress and tension, and get your blood pumping again — and, in turn, sitting still will feel a lot less like hard work.

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Hospitality Careers Running a Bar For Dummies Cheat Sheet

Cheat Sheet / Updated 05-07-2024

Running a bar isn’t for the faint of heart. Besides the daily needs of running a bar — for example, what condiments to keep behind the bar and what to put on the menu — you also have to deal with the rigors of management, such as keeping your employees honest, staying on the right side of your state alcohol control board, and dealing with patrons who've had a few too many.

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Trades, Tech, & Engineering Careers Using a Generalized Hooke's Law for Stress and Strain

Article / Updated 03-20-2024

In mechanics of materials, Hooke's law is the relationship that connects stresses to strains. Although Hooke's original law was developed for uniaxial stresses, you can use a generalized version of Hooke's law to connect stress and strain in three-dimensional objects, as well. Eventually, Hooke's law helps you relate stresses (which are based on loads) to strains (which are based on deformations). For a three-dimensional state of stress, the normal strain in a given direction (such as x) is a function of the stresses in all three orthogonal directions (usually the Cartesian x-, y-, and z-directions), as shown by this equation: where E is the modulus of elasticity and ν is Poisson's ratio for the material. For a uniaxial stress, two of the stresses in the equation are zero. For a biaxial stress condition, one of the stresses in this equation is zero. The generalized relationship for Hooke's law for shear in the XY plane can be given as

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General Careers A Streamlined (But Good) Way to Choose a Career

Article / Updated 03-06-2024

In finding a career, many people take career “tests,” struggle to get informational interviews, and even take career workshops. And despite all that, they end up far from sure they’ve made a wise choice of career. These steps can help you pick a career wisely: What career type are you? Which one or two of these are you: a word person, people person, Science-Technology-Engineering-Math (STEM) person, hands-on person, or entrepreneurial? Scan the options. Most people consider only a small fraction of worthy careers. A fast way to broaden your options is to scan books that profile lots of careers. Careers for Dummies provides a scoop on 340 good careers plus self-employment ideas. Also, the federal government publishes the Occupational Outlook Handbook, which offers more detailed (if drier) introductions to 250 careers. Embrace Google Search. Because Google Search is free, it’s easy to underestimate its potency. But it’s a remarkable curator of incomprehensibly large amounts of information. So do use Google Search to find articles and video introductions to careers that pique your interest. Particularly look for those that focus on a day in the life. These articles and videos are often more valid than an informational interview or three because each article or video may distill the experiences of multiple people in the field. Use a pros-and-cons list with a twist. Make pros- and-cons lists of two or three careers you’re now considering. Pick the one that feels best. How are you feeling about that? Now imagine that you picked the other career. Feeling better or worse? Now pick. Even if your top-choice career doesn’t feel perfect, it’s usually wiser to start preparing for that career. Most people who end up happy in their career feel that way after only they’ve become competent at it and have tailored and accessorized it to fit their preferences and strengths. If you wait on the sidelines for the perfect career to hit you upside your head, you may be waiting a long time. It’s wiser to pick a career sooner than later and then tweak as you go. Of course, the devil is the details. Careers for Dummies gives you all the details you need to wisely choose your career.

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Fitness Careers Important Tools for Personal Trainers

Article / Updated 01-24-2024

You wear many hats in your role as a personal trainer. You're a salesperson, scientist, friend, coach, motivator, teacher, employer, bookkeeper, and business owner, to name just a few. To be successful wearing any of these hats, you need to be equipped properly — and that means you need to have the right tools to use at the right time. Your mindset The equipment available to help you be a successful trainer is limitless: cellphones, computers, software programs, weight-training equipment, cardiovascular equipment. . . . The list goes on. No matter what types of toys you have (or how expensive or cutting edge they are), it won't matter if you don't have the most important one: the right mindset. Important factors for having the right mindset are: Honesty: You need to be honest with yourself about what you realistically can and cannot do; this flows through to your clientele as well. Determination: Not every day is easy; you won't always have a full book, and sometimes those slow days end up being weeks. Pushing ahead and staying on track when the going gets tough takes determination and focus. Willingness: You need to be willing to change if your original course of action isn't producing the results that you want. You also need to be willing to keep an open mind when your client is complaining that she's not happy with your services. Willingness is more about what you should do as opposed to what you want to do — after all, sometimes you'll have to do things that you don't want to do. Your certification Certification is your badge of honor — it tells everyone who works with you, from employers to clients, that not only do you say you know what you're doing, but you can also prove it. Certification assures your client that you're a true fitness professional; you've undergone stringent studies and testing protocols to figure out what to do and what not to do as a personal training professional. It ensures your client that you know what they don't — which is how to help her reach her fitness goals, safely and efficiently. Being certified also gives you the credibility you need for other professionals and clients to take you seriously. Certification helps you to build a solid rapport with the people you will be doing business with, such as: Employers Clients Mentors Media contacts Doctors with whom you have a referral relationship Your business card Here are some tips for making a long-lasting impression with your business card: In the case of a chance meeting, when someone asks you, "What is it that you do?" have a brief summary (called an elevator pitch) prepared that makes you memorable as you hand her your business card. For example, you can say, "I help people look great naked" or "I build muscles." Make sure the information on your card is correct and up to date. If your area has just recently implemented ten-digit dialing, if your area code has changed, or if you've just gotten an e-mail address, make sure you invest in a new set of business cards to reflect your new contact information. The impression you leave with a potential client is the one that will bring her back to you for business. Make sure that your business card reflects everything you want your potential client to remember about you — professionalism, integrity, quality, and trustworthiness. Tape measure The tape measure can be used for many different things. You can record your client's anthropometric measurements (body circumference) with it to show change and make sure she's on track to achieving her personal goals. You can also measure degrees of flexibility as well as how far your client can reach past her toes in the sit-and-reach flexibility test. Other uses for the tape measure are: Measuring vertical jump height Measuring plyometric (explosive) movement distances Measuring length of stride Measuring stance distances Body-weight scale Going hand in hand with recording baseline biometrics (body measurements), a scale is useful and important in determining gross bodyweight. After you've recorded your client's gross body weight, you can assess body-fat percentage, BMI, and one-rep-max percentages to determine how heavy your client needs to be to train for her workouts. Heart-rate monitor Having a heart-rate monitor for your client to use while you train her has multiple benefits: It allows you to see where her heart rate is without stopping her exercise. A heart-rate monitor is a lot more accurate than the palpation method. Your client will get instant feedback from it — it is an invaluable tool when it comes to teaching clients about perceived rate of exertion and working intensity. You can use it to teach your client stress management, breathing, and biofeedback techniques. Jump rope A jump rope is a light, inexpensive, very portable, and excellent tool for challenging your client's cardiovascular system. Anyone at any fitness level can use it — and as exercises go, your client will burn more calories per minute jumping rope than doing any other activity! Skipping rope is a challenging workout that burns about 360 calories per half-hour (by comparison, moderate running or jogging burns about 330 calories per half-hour). Experts suggest rubber, leather, or beaded ropes (ropes with small plastic tubes on a cord). The grip should be foam-based to absorb sweat and give your client a firm grasp. The client should be able to stand on the rope and hold the handles slightly above waist height. Jump ropes generally come in 6- and 9-foot lengths, and many have detachable handles so you can trim the rope yourself.

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