Personal Branding

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How Your Personal Brand Helps You Compete

In personal branding, look at competition as a way of understanding where you fit, who else does the same type of work you do, and how you can better identify your uniqueness. If you understand these factors [more…]

Own Your Niche with Your Personal Brand

Owning your niche in your market, using your personal brand, means you are creating a mini-kingdom where you are the king or queen of a particular target market. When people think of that niche, they think [more…]

What's the Difference between a Niche and a Personal Brand?

Often the terms “personal brand” and “niche” are used interchangeably. But, are they really the same?

What are the search results when someone Googles your name or company name? Are those results about [more…]

Differentiate Your Personal Brand

At some point in the personal branding process, you want to do a thorough analysis of your competitors to see what they do well and what you can learn from their best practices. You want to look for opportunities [more…]

Who Are the Contenders for Your Target Market?

You may choose to define a very narrow niche, using your personal brand, so that you don’t have any competitors, or you may find that you want to band together with your competitors, creating a strong [more…]

How to Defend Your Personal Brand

The more successful you are with your personal brand, the more enemies you will have. Some people won’t like you just because you are doing well. The old expression “keep your friends close and your enemies [more…]

Your Personal Brand and Potential Employers

If you have a clear idea about what you want in an employer, you are much more likely to get it. Use your personal brand to help you focus on potential employers. [more…]

Define Your Audience for Your Personal Brand

Before you can communicate your personal brand to the right people, you must identify who needs to know about you and what you have to offer. They are the people and companies that are just waiting to [more…]

The ACE Method for Targeting Your Audience

The ACE method is a great tool for using your personal brand in job searches and identifying potential employers and customers. Here are the steps it entails: [more…]

Target Future Customers with Your Personal Brand

One great thing to do to target future customers with your personal brand is to list the qualities that you would like in your ideal client. To find your target audience, you then need to add some specific [more…]

Identify What Matters to Your Personal Brand

Identifying what matters to you and your personal brand sounds like an easy task, but most people don’t think very much about it. You probably go about your daily life making split-second choices [more…]

Research Your Personal Brand's Target Audience

Spend some time identifying your target audience for your personal brand. Information is power, and a well-researched target list will give you the confidence to move forward in reaching out to the people [more…]

Reach Out to Your Target Market with Your Personal Brand

In your target market research, you find the people who want the attributes you’ve got. And when you’re pursuing your target audience (such as an employer or customer), you need to be sure to highlight [more…]

Develop a Target Market Positioning Statement

Try a hand at writing your own positioning statement for your personal brand. Your statement gathers information from the research you have done on your target market and asks you to think about how you [more…]

Define Your Personal Brand Values

Values help you establish your sense of purpose and direction for your personal brand. They act as guideposts that assist you in evaluating choices in your life. [more…]

Your Personal Brand and Your Passions

Your interests or passions are things that motivate you to devote energy to them, and you should use them when defining your personal brand. They determine how you want to spend your time. Your interests [more…]

What Passions Fit with Your Personal Brand?

Here is an exercise to help you think about your key interests in order to fit them into your personal brand. Ask yourself these past, present, and future questions to explore what you love to do: [more…]

Know How Your Personal Brand Relates to Your Market

You market your personal brand to a target audience — such as, potential employers, community groups, or your current boss — so that your brand has a specific direction. After you define and research your [more…]

How Online Presentations Help a Job Search

If you think your occupation is a natural for online presentations to be included in the job search and decide to try it, four advantages are waiting in the wings for you: [more…]

How an Online Work Portfolio Can Help a Job Search

Your goal in presenting an online work portfolio for your job search is to make readers feel as if they know you, respect you, and like you. By inviting hiring authorities to view a close-up of your talents [more…]

Building Your Personal Brand

The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Often, this self-analysis is the hardest part. Here are the building blocks [more…]

Your Unique Promise of Value and Personal Brand Statement

Your unique promise of value and your personal brand statement are closely linked; the statement is an expression of the promise. Both of them focus on what your target audience expects from you; they [more…]

Reaching Your Target Market

To reach the right target market, you need to identify who its members are. Visualize yourself working with your ideal client, company, service, or scenario. For example, here are possible characteristics [more…]

Taking Your Brand Online

You don't just communicate your personal brand in person; you should communicate your brand online as well. A profile hub can serve as a central point for all your online activity [more…]

Personal Branding For Dummies Cheat Sheet

Personal branding is a marketing strategy focused on your most important product: you. Developing a personal brand requires figuring out who you really are [more…]


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