Finding a Job

Sorted by:  

Define and Write Your Personal Mission Statement

A personal mission statement is a written-down reason for being and many believe it is the key to finding your path in life. A mission statement is focused on the practice of what you need to be doing. [more…]

How Your Personal Brand Helps You Compete

In personal branding, look at competition as a way of understanding where you fit, who else does the same type of work you do, and how you can better identify your uniqueness. If you understand these factors [more…]

Own Your Niche with Your Personal Brand

Owning your niche in your market, using your personal brand, means you are creating a mini-kingdom where you are the king or queen of a particular target market. When people think of that niche, they think [more…]

What's the Difference between a Niche and a Personal Brand?

Often the terms “personal brand” and “niche” are used interchangeably. But, are they really the same?

What are the search results when someone Googles your name or company name? Are those results about [more…]

Differentiate Your Personal Brand

At some point in the personal branding process, you want to do a thorough analysis of your competitors to see what they do well and what you can learn from their best practices. You want to look for opportunities [more…]

Who Are the Contenders for Your Target Market?

You may choose to define a very narrow niche, using your personal brand, so that you don’t have any competitors, or you may find that you want to band together with your competitors, creating a strong [more…]

How to Defend Your Personal Brand

The more successful you are with your personal brand, the more enemies you will have. Some people won’t like you just because you are doing well. The old expression “keep your friends close and your enemies [more…]

Your Personal Brand and Potential Employers

If you have a clear idea about what you want in an employer, you are much more likely to get it. Use your personal brand to help you focus on potential employers. [more…]

Define Your Audience for Your Personal Brand

Before you can communicate your personal brand to the right people, you must identify who needs to know about you and what you have to offer. They are the people and companies that are just waiting to [more…]

The ACE Method for Targeting Your Audience

The ACE method is a great tool for using your personal brand in job searches and identifying potential employers and customers. Here are the steps it entails: [more…]

Target Future Customers with Your Personal Brand

One great thing to do to target future customers with your personal brand is to list the qualities that you would like in your ideal client. To find your target audience, you then need to add some specific [more…]

Identify What Matters to Your Personal Brand

Identifying what matters to you and your personal brand sounds like an easy task, but most people don’t think very much about it. You probably go about your daily life making split-second choices [more…]

Research Your Personal Brand's Target Audience

Spend some time identifying your target audience for your personal brand. Information is power, and a well-researched target list will give you the confidence to move forward in reaching out to the people [more…]

Reach Out to Your Target Market with Your Personal Brand

In your target market research, you find the people who want the attributes you’ve got. And when you’re pursuing your target audience (such as an employer or customer), you need to be sure to highlight [more…]

Develop a Target Market Positioning Statement

Try a hand at writing your own positioning statement for your personal brand. Your statement gathers information from the research you have done on your target market and asks you to think about how you [more…]

Define Your Personal Brand Values

Values help you establish your sense of purpose and direction for your personal brand. They act as guideposts that assist you in evaluating choices in your life. [more…]

Your Personal Brand and Your Passions

Your interests or passions are things that motivate you to devote energy to them, and you should use them when defining your personal brand. They determine how you want to spend your time. Your interests [more…]

What Passions Fit with Your Personal Brand?

Here is an exercise to help you think about your key interests in order to fit them into your personal brand. Ask yourself these past, present, and future questions to explore what you love to do: [more…]

Know How Your Personal Brand Relates to Your Market

You market your personal brand to a target audience — such as, potential employers, community groups, or your current boss — so that your brand has a specific direction. After you define and research your [more…]

Ten Ways to Network for a New Job

Job search advisors everywhere report that the most reliable way to get a new job is to expand your network of contacts. Those contacts can give you the inside track to newly opened jobs that are not yet [more…]

Five Steps to Finding True Happiness after Being Fired

You can actually find true happiness after you get fired. You probably won't be able to avoid the nausea and panic you will feel on the day you get fired, but if you see it coming, you can prepare to go [more…]

Why You Didn't Get the Job: Real Hiring Managers Spill Their Secrets

Hiring managers were interviewed to find out the real reasons good applicants can get the ax — and seven revealed how potential hires they’ve interviewed have talked themselves out of a paycheck. [more…]

10 Super-Stressful Jobs

Some types of jobs trigger more stress than others. What follows is a list of ten jobs or work settings that are judged to be some of the most stressful. These particular jobs were chosen because of the [more…]

Why the Workplace Values Analogical Thinking and the MAT

The Miller Analogies Test (MAT) is a standardized test normally used for graduate school admissions. The test is composed entirely of analogies. But does the workplace value your ability to solve analogies [more…]

Knowing What to Expect at an Assessment Centre

Not sure what to expect at an Assessment Centre? Don’t feel daunted – here are a few pointers to shed some light for you and boost your confidence as you search for employment: [more…]

Sign Up for RSS Feeds

Small Business & Careers