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Headshots Promote Your Personal Brand

Headshots can be used in all areas of your personal branding strategy. They used to be only for chief executives who needed photos for the annual report. But thanks to online media, headshots have gone [more…]

A Sample Communications Plan to Establish Your Personal Brand

After you write your goals for your personal brand, and the details of how you plan to achieve them, you should create a communications plan that looks similar to the one presented here. [more…]

Establish Yourself as an Expert

Being known as an expert provides credibility to your personal brand. Expertise establishes why people will initially want to engage with you and why they will think of you, and your brand, to solve their [more…]

Seven Things Never to Include on Your Resume

The most important tool you have toward getting that new job is your resume. It tells a potential employer who you are and should impart your potential value to the prospective employer. It is the potential [more…]

Ten Tips for Negotiating a Raise

All too often in life, you only get what you ask for. Getting a raise in pay is one of those things. There is a right way and a wrong way to ask for a raise. Here are ten tips for successfully getting [more…]

Ten Tips for Getting Hired in a Tough Economy

In a tough economy, taking extraordinary steps in your job search could be critical to landing the position you want. Here are some proven tips that are often overlooked by the average job-seeker. And [more…]

Five Things You Must Include on Your Resume

Every job hunter knows that a resume should show employment history, but to be truly successful in your job search, make sure you also include these five things on your resume. Competition for good employment [more…]

Define and Write Your Personal Mission Statement

A personal mission statement is a written-down reason for being and many believe it is the key to finding your path in life. A mission statement is focused on the practice of what you need to be doing. [more…]

How Your Personal Brand Helps You Compete

In personal branding, look at competition as a way of understanding where you fit, who else does the same type of work you do, and how you can better identify your uniqueness. If you understand these factors [more…]

Own Your Niche with Your Personal Brand

Owning your niche in your market, using your personal brand, means you are creating a mini-kingdom where you are the king or queen of a particular target market. When people think of that niche, they think [more…]

What's the Difference between a Niche and a Personal Brand?

Often the terms “personal brand” and “niche” are used interchangeably. But, are they really the same?

What are the search results when someone Googles your name or company name? Are those results about [more…]

Differentiate Your Personal Brand

At some point in the personal branding process, you want to do a thorough analysis of your competitors to see what they do well and what you can learn from their best practices. You want to look for opportunities [more…]

Who Are the Contenders for Your Target Market?

You may choose to define a very narrow niche, using your personal brand, so that you don’t have any competitors, or you may find that you want to band together with your competitors, creating a strong [more…]

How to Defend Your Personal Brand

The more successful you are with your personal brand, the more enemies you will have. Some people won’t like you just because you are doing well. The old expression “keep your friends close and your enemies [more…]

Your Personal Brand and Potential Employers

If you have a clear idea about what you want in an employer, you are much more likely to get it. Use your personal brand to help you focus on potential employers. [more…]

Define Your Audience for Your Personal Brand

Before you can communicate your personal brand to the right people, you must identify who needs to know about you and what you have to offer. They are the people and companies that are just waiting to [more…]

The ACE Method for Targeting Your Audience

The ACE method is a great tool for using your personal brand in job searches and identifying potential employers and customers. Here are the steps it entails: [more…]

Target Future Customers with Your Personal Brand

One great thing to do to target future customers with your personal brand is to list the qualities that you would like in your ideal client. To find your target audience, you then need to add some specific [more…]

Identify What Matters to Your Personal Brand

Identifying what matters to you and your personal brand sounds like an easy task, but most people don’t think very much about it. You probably go about your daily life making split-second choices [more…]

Research Your Personal Brand's Target Audience

Spend some time identifying your target audience for your personal brand. Information is power, and a well-researched target list will give you the confidence to move forward in reaching out to the people [more…]

Reach Out to Your Target Market with Your Personal Brand

In your target market research, you find the people who want the attributes you’ve got. And when you’re pursuing your target audience (such as an employer or customer), you need to be sure to highlight [more…]

Develop a Target Market Positioning Statement

Try a hand at writing your own positioning statement for your personal brand. Your statement gathers information from the research you have done on your target market and asks you to think about how you [more…]

Define Your Personal Brand Values

Values help you establish your sense of purpose and direction for your personal brand. They act as guideposts that assist you in evaluating choices in your life. [more…]

Your Personal Brand and Your Passions

Your interests or passions are things that motivate you to devote energy to them, and you should use them when defining your personal brand. They determine how you want to spend your time. Your interests [more…]

What Passions Fit with Your Personal Brand?

Here is an exercise to help you think about your key interests in order to fit them into your personal brand. Ask yourself these past, present, and future questions to explore what you love to do: [more…]

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