Finding a Job

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How to Evaluate Résumés

When hiring, the résumé is your first contact with a job candidate. To get the most from this important document and determine if someone is worth calling in for an interview, you'll need to know how to [more…]

Five Interview Questions That Reveal the Most about Job Candidates

The job interview is perhaps your best opportunity to determine if a potential hire will succeed with your firm. But most applicants now have ready-made answers to standard questions such as [more…]

Reach Your Audience with Your Personal Brand

Determining the best ways to reach your audience begins with a review of who you are trying to reach. You need to express your personal brand to your target audience, which may include your peers, your [more…]

Set the Strategy for Your Personal Brand

Setting the strategy to guide your personal brand communication plan is like setting any good set of goals. You first want to think about the big picture of what you hope to accomplish in communicating [more…]

Refine Your Personal Brand

All strong brands boast the three Cs: Clarity, Consistency, and Constancy. These brands deliver on their brand promise every day with everything they do, and they are constantly visible to their target [more…]

Prepare a Personal or Business Press Release

A press release reports an event or situation that someone wants to promote. It’s designed to be sent to journalists (whether for print and online media sources) and encourage them to develop a story about [more…]

Create an Experience for Your Audience with Your Personal Brand

As you take your communications plan and your expertise into the world with your personal brand, you want to make sure that you allow for flexibility in your interactions with your target audience. [more…]

Attract Your Audience to a Profile Hub

A profile hub is any central source online — such as a website, blog site, or personal web page — that uses your personal brand to guide people who are interested in your services to the multiple paths [more…]

Is a Blog Good for Your Personal Brand?

How do you decide whether a blog is for you, and for your personal brand? Here’s a list of questions to ask yourself before building a blog: [more…]

Set Up and Brand Your Website

A website or a blog site is the primary tool to highlight your brand online. If you’re in business for yourself, you won’t be taken seriously if you do not have a website. [more…]

Write an Effective Design Brief for Your Personal Brand

Your personal brand identity system provides a powerful layer of communication for your brand. When well executed, it can help to create a strong first impression that compels your target audience to want [more…]

Design Your Personal Logo

Personal branding is about making connections, and the logo you choose should connect with your audience. A logo creates awareness. It can be a symbol, text, a graphic, or a combination of these things [more…]

Choose Fonts for Your Personal Brand

Your personal font is very much like your personal handwriting. The typeface you choose for your written materials (including your online materials) makes a strong impression — an impression that occurs [more…]

Create a Color Palette for Your Personal Brand

Color sends a powerful message and is key to representing your personal brand. Your brand color is the most important element of your visual brand identity. People remember color because it stirs up emotions [more…]

Build Your Personal Brand into Marketing Materials

Your brand identity is carried through all of the items that your target audience touches. It incorporates your logo, fonts, colors, and images into one look and feel. Each item should reinforce the unique [more…]

Apply Your Visual Brand Online and with Media

Your online look is as important as the look of the hard copy materials that you create. You’ll be carrying a consistent theme from the printed materials through to your online visual identity, although [more…]

Tips for Continuing Your Personal Brand Online

Branding is how you can distinguish yourself by creating an image and reputation that set you apart; build trust among the people you want to serve; and represent the true, authentic you. [more…]

How to Brand Your Workspace

Your personal brand extends into your physical office workspace, as well as your portable workspace (the equipment you use). Everything that someone sees around you is part of your brand environment. Your [more…]

How Much Appearances Matter for Your Personal Brand

Appearances are part of your personal brand. Dress the part you want to play, pay attention to your mannerisms, and if you suspect that something in your visual presentation may be off-putting to your [more…]

Career Dressing for Men

Your personal image is a culmination of what you say, how you say it, your actions, body language, grooming, and the way you dress. Your image is all the ways in which you present yourself. [more…]

Career Dressing for Women

Here are suggestions to emphasize a polished branded look for a woman’s wardrobe. Regardless of your shape or height, these are the basic rules of being well-dressed. [more…]

Align Your Personal Style with Your Work Goals

After you define your personal style, you need to consider what works and what doesn’t work for your company, your desired position, and your personal goals so that you can harmoniously and authentically [more…]

Get Your Body Language on Message

Try to live by the axiom that actions speak louder than words, including when thinking about your personal brand. Your actions and how you conduct the tasks of the day give others insight into who you [more…]

Headshots Promote Your Personal Brand

Headshots can be used in all areas of your personal branding strategy. They used to be only for chief executives who needed photos for the annual report. But thanks to online media, headshots have gone [more…]

A Sample Communications Plan to Establish Your Personal Brand

After you write your goals for your personal brand, and the details of how you plan to achieve them, you should create a communications plan that looks similar to the one presented here. [more…]

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