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Personal Branding for Women: Highlighting Strengths

Women want to be just as successful as men are, but often they want to succeed in a different way. The generalization goes that women (more than men) tend to embrace the desire to want to live more authentically [more…]

Personal Branding for Service Professionals and Entrepreneurs

Crafting your own personal brand allows you to show the world your best true self. It helps you align every part of your life with your characteristics, strengths, values, and goals. By doing so, you create [more…]

Personal Branding for Executives

The executive population was the first to embrace personal branding. The people occupying the chief executive offices recognized early on that if branding worked for a company, it could work for them as [more…]

Reinvent Yourself and Your Personal Brand

If you’re facing a transition into a second (or third or fourth) career, here are some tips on refining your personal brand and easing the pain of reinvention: [more…]

Personal Branding for a Second Career

Your personal brand can help ease the pain of transitioning to a new career by reminding you that at your core, you’re still you and need to be your authentic self. Your reinvented self may be wearing [more…]

Personal Branding for the Middle Years

Personal branding done well requires an implemented strategy to guide your success. It keeps your career fresh and exciting at a time when many others, during the middle years of their career, are happily [more…]

How to Evaluate Résumés

When hiring, the résumé is your first contact with a job candidate. To get the most from this important document and determine if someone is worth calling in for an interview, you'll need to know how to [more…]

Five Interview Questions That Reveal the Most about Job Candidates

The job interview is perhaps your best opportunity to determine if a potential hire will succeed with your firm. But most applicants now have ready-made answers to standard questions such as [more…]

Reach Your Audience with Your Personal Brand

Determining the best ways to reach your audience begins with a review of who you are trying to reach. You need to express your personal brand to your target audience, which may include your peers, your [more…]

Set the Strategy for Your Personal Brand

Setting the strategy to guide your personal brand communication plan is like setting any good set of goals. You first want to think about the big picture of what you hope to accomplish in communicating [more…]

Refine Your Personal Brand

All strong brands boast the three Cs: Clarity, Consistency, and Constancy. These brands deliver on their brand promise every day with everything they do, and they are constantly visible to their target [more…]

Prepare a Personal or Business Press Release

A press release reports an event or situation that someone wants to promote. It’s designed to be sent to journalists (whether for print and online media sources) and encourage them to develop a story about [more…]

Create an Experience for Your Audience with Your Personal Brand

As you take your communications plan and your expertise into the world with your personal brand, you want to make sure that you allow for flexibility in your interactions with your target audience. [more…]

Attract Your Audience to a Profile Hub

A profile hub is any central source online — such as a website, blog site, or personal web page — that uses your personal brand to guide people who are interested in your services to the multiple paths [more…]

Is a Blog Good for Your Personal Brand?

How do you decide whether a blog is for you, and for your personal brand? Here’s a list of questions to ask yourself before building a blog: [more…]

Set Up and Brand Your Website

A website or a blog site is the primary tool to highlight your brand online. If you’re in business for yourself, you won’t be taken seriously if you do not have a website. [more…]

Write an Effective Design Brief for Your Personal Brand

Your personal brand identity system provides a powerful layer of communication for your brand. When well executed, it can help to create a strong first impression that compels your target audience to want [more…]

Design Your Personal Logo

Personal branding is about making connections, and the logo you choose should connect with your audience. A logo creates awareness. It can be a symbol, text, a graphic, or a combination of these things [more…]

Choose Fonts for Your Personal Brand

Your personal font is very much like your personal handwriting. The typeface you choose for your written materials (including your online materials) makes a strong impression — an impression that occurs [more…]

Create a Color Palette for Your Personal Brand

Color sends a powerful message and is key to representing your personal brand. Your brand color is the most important element of your visual brand identity. People remember color because it stirs up emotions [more…]

Build Your Personal Brand into Marketing Materials

Your brand identity is carried through all of the items that your target audience touches. It incorporates your logo, fonts, colors, and images into one look and feel. Each item should reinforce the unique [more…]

Apply Your Visual Brand Online and with Media

Your online look is as important as the look of the hard copy materials that you create. You’ll be carrying a consistent theme from the printed materials through to your online visual identity, although [more…]

Tips for Continuing Your Personal Brand Online

Branding is how you can distinguish yourself by creating an image and reputation that set you apart; build trust among the people you want to serve; and represent the true, authentic you. [more…]

How to Brand Your Workspace

Your personal brand extends into your physical office workspace, as well as your portable workspace (the equipment you use). Everything that someone sees around you is part of your brand environment. Your [more…]

How Much Appearances Matter for Your Personal Brand

Appearances are part of your personal brand. Dress the part you want to play, pay attention to your mannerisms, and if you suspect that something in your visual presentation may be off-putting to your [more…]


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