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Writing White Papers

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How to Gather Initial Comments for your White Paper

This step is a well-understood part of any publishing process. After the writer creates a first draft of the white paper and the illustrator creates the graphics, the reviewers need to comment. And the [more…]

How to Create the Second-Draft of a White Paper

When all the reviews come in, the writer can see whether the white paper is a hit or miss and prepare for the second draft. This gives the writer another chance to make it good by incorporating comments [more…]

How to Collect and Check Sources for Your White Paper

Just about every white paper needs a few references to back up its arguments and showcase the research behind it. For the writer, keeping sources straight can be challenging. But not doing so defeats the [more…]

How to Prepare the Final White Paper Document

Don’t hurry through preparing your final white paper document, or you may have some embarrassing mistakes to deal with later. In this penultimate step, everyone gets involved — the writer, illustrator [more…]

What Makes Good Evidence for a White Paper

You know you need convincing evidence for your white paper. But, what exactly does it look like? B2B marketing can be a little more rigorous than those college English essays you wrote; after all, millions [more…]

White Paper Final Proof Checklist

No matter how many times you check your white paper, you can always miss something. Any mistakes that happen during the design steps can be especially tough to spot. When you get the final PDF of the white [more…]

10 Tips on Designing a White Paper

Nothing undermines a good white paper faster than poor design. No matter how compelling and persuasive the text may be, if people can’t read it because of a poor design, they’ll quickly move on. Then all [more…]

11 Ways to Spice Up a White Paper Title

Your white paper title can make or break it. B2B buyers scan pages of search results to find useful information. Your white paper title is often all that prospects have to go on to make their decision [more…]

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