How to Work with a Researcher when Writing a White Paper
Most companies don’t have researchers available to help out white paper writers. Some independent writers do hire researchers to do the grunt work of finding the perfect quotes, stats, and factoids to [more…]
Incorporate New Media into White Papers
Tomorrow’s white papers will likely incorporate new media beyond text and graphics; they may even move beyond the paradigm of a fixed document into a flexible cluster of information accessed via the web [more…]
Managing Your Computer Documents during the Writing Process
Modern technology certainly isn’t foolproof. One morning, your computer may refuse to boot. Or as you’re cleaning up your hard drive, you mistakenly delete the wrong files. And here it comes, that sickening [more…]
Using Innovative Software to Enhance the Writing Process
Any real writer can work with paper and pencil, if he has to, or scrawl words on the wall with the end of a shoelace dipped in soot. But everyone uses computers now. So if you ever wonder, “What software [more…]
Jazzing Up the Appearance of a White Paper
Few people will read a text-only white paper. You can provide visual relief by using at least one of these text enhancements on every page: [more…]
Promoting a White Paper for Maximum Impact
To get your target audience to notice your new white paper, you need to unveil it like a mini-product launch. Try different promotional tactics and repeat as long as they keep working. Don’t abandon promotions [more…]
Defining the Three Main Types of White Papers
Use the right type of white paper for the right challenge: either a backgrounder, a numbered list, or a problem/solution. The following table outlines the features of each type of white paper and gives [more…]
White Papers For Dummies Cheat Sheet
White papers are the “king of content” that can help any B2B company build mindshare, generate leads, engage prospects, and undercut competitors. But to get powerful results, you need to use white papers [more…]
