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Business Communication

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Business Storytelling: How to Use Humor to Lighten the Mood

There’s no reason to try to be funny or entertaining in your business story just because you believe that’s what people want to hear. Make sure the humor fits with the setting, is respectful, and actually [more…]

How to Make Your Business Story Memorable

There are various ways to deliver a key message and its associated actions in order to make your business story more memorable. Tag lines and tangible story triggers within a story are some ways to do [more…]

How to Include Data in Your Business Stories

What do you do when you absolutely must include data with your business story? Recognize that both need context. Context is more than background information. It also answers the question, “What does this [more…]

How to Ease Complex Data into a Business Story

Creating a story around your data is key to helping your audience engage with the data. Imagine a group of physicians and medical staff from the U.S. Department of Veterans Affairs who were tasked with [more…]

How to Craft a Great Business Story with Data

What a challenge you have when crafting a business story, especially if all you have is data. First, you have to aggregate the data together and then you have to assemble it into meaningful [more…]

Business Storytelling: How to Edit a Story to Emphasize Themes

In the third draft of your business story, it’s time to address the themes that the story brings forth, the focus (direction) it needs to take, and its key message. Follow these steps: [more…]

Business Storytelling: How to Edit a Story for Structure

The third draft of your business story is almost three pages long — still too lengthy for the website use originally stated or for a short presentation beyond this. There are certain questions that are [more…]

Business Storytelling: How to Weave in the Action Steps

Based on the story’s key message of make something happen, what is the transition from it to an action statement and what specific actions need to follow from this? Like many stories, action steps depend [more…]

How to Use Business Storytelling in Prospecting for Sales

Everywhere you go, you have the opportunity to connect with possible prospects. There are many ways you can leverage these situations through story. Here are some of your options: [more…]

How to Improve Your Business Storytelling by Recognizing What’s Happening to Listeners

Quantum physics teaches that we live in a connected universe where everything is linked. Let’s apply this notion to storytelling: a person tells a story, the audience hears it, and both audience and storyteller [more…]

Business Storytelling: How Get Consumers to Tell Their Stories

As business marketer Dominic Payling says in “Social Storytelling: How Brands Are Streaming Stories,” “. . . being able to listen and engage with audiences about their own personal stories is the first [more…]

5 Tips for Getting the Most from Business Storytelling Rehearsals

After spending some time practicing your business story with a partner and getting feedback, tell your story repeatedly in informal settings. Here are five ways to do that: [more…]

How to Rehearse Telling Your Business Story

Storytelling is a creative act. How you craft and embellish a story is all about conveying your experience in imaginative ways. The purpose for practicing a story out loud in a group setting is to get [more…]

How to Tell the Tough Stories in Business

What about those tough stories — the ones you may think you should avoid? Often, you should tell them anyways. Do you want to tell stories that aren’t your own? You need to know a few things before you [more…]

How to Decide the Media for Telling Your Business Story

Here are eight criteria for deciding which media to use for sharing a story. You can use them on your business organization’s stories and your own. [more…]

How to Use Photo Novellas and Comics to Tell Your Business Story

Photo novellas and graphic novellas (a type of comic book) have been used with great success to tell stories in public health campaigns in various countries to effect change. Photo novellas are mini-books [more…]

How to Create Business Stories that Go Viral

The gold standard for leveraging a story for advertising is whether it goes viral through word-of-mouth. That’s everyone’s dream. There’s an art and science to creating a story that will go viral. Today [more…]

5 Ways to Attach Business Stories to Organizational Strategy

Having top management in your business support a story initiative is critical to long-term success. Yet storytelling initiatives have also been successfully birthed from grassroots efforts. So where's [more…]

How to Use Storytelling in Business Branding

One single story (or meta-story) can never fully reflect all of your business. In fact, a meta-story consists of a whole host of smaller stories. If you work in branding, your role is to first recognize [more…]

4 Strategic Fundraising Questions for Your Business Storytelling

Effective storytelling is crucial to businesses seeking to raise significant funds from donors. For project managers seeking internal resources, entrepreneurs needing capital, or nonprofit leaders searching [more…]

Business Storytelling: 4 Methods for Effective Fundraising

Business storytelling and fundraising pair up naturally. You should know about four unique twists and turns when working with stories to raise funds. (And you thought this was going to be easy. Ha!) Dig [more…]

How to Use Business Storytelling to Market to Consumers

In 2012, Edelman Berland found that consumers want businesses to tell stories. He surveyed 1,250 adults in the U.S, 18 years of age or older (1,000 in the general population, 250 marketing decision-makers [more…]

Business Storytelling: How to Use Stories about Consumers

There are two ways your business or organization can develop stories about consumers. The first is to gain a deep understanding of market segments through crafting representative consumer personas. The [more…]

How to Develop a Future Story for Your Business

To move people to action, a future story (also called a vision story) needs to be based in imagery, not business speak and highfalutin’ concepts. This imagery must create a picture in the mind that connects [more…]

How to Craft Personal Vision and Scenario Stories for Business

A future story revolves around an image of a possible, attractive, and desirable state not yet realized. Articulating the future in a tangible manner makes it more real and can help to overcome the inertia [more…]

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