Business Communication

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Publish Your Micro-Entrepreneurial Ezine Using Bulk Email Service Providers

An ezine (email magazine, electronic newsletter or email newsletter) is easily published to your micro-entrepreneurial business subscribers using a bulk email service. An email magazine or ezine is a form [more…]

8 Ways to Promote Your Micro-Entrepreneurial Ezine

An ezine (email newsletter) is a form of communication where you email your micro-entrepreneurial business subscribers a periodic publication on a particular topic. An ezine can be an important component [more…]

Free Publicity Ideas for Your Micro-Entrepreneurial Business

In order to get free publicity for your micro-entrepreneurial business, what you’re announcing in your press release has to be newsworthy. Newsworthy means that the item has sufficient interest or importance [more…]

10 Ways to Communicate Effectively with Your Micro-Entrepreneurial Clients via Email

The way you communicate with prospects and clients via email can make or break your micro-entrepreneurial business. You need strong email communication to gain your prospects’ trust and their business; [more…]

Apply the AIDA Formula to Micro-Entrepreneurial Business Sales Copy

The AIDA formula is the foundation of effective sales copy writing. By apply the principles of AIDA to your sales copy, you can more effectively communicate to your clients and prospects and convince them [more…]

10 Ways to Make Your Writing More Exciting

Yesterday, captive audiences were the way of the world and how business worked. We were obliged to read the boss’s memo, watch television commercials and take most of our news and information from a limited [more…]

Bringing Your Business Writing into the 21st Century

In business you succeed by achieving your goals. Tailor your business writing so it works in the same way and achieves what you want it to. In order to create successful business communication, be sure [more…]

Business Writing to Reach Your Audience

Reaching business people in their own terms is not rocket science. It’s often about dollars and cents. Use this knowledge to make your core message more powerful and look for ways in your writing to show [more…]

Writing for Your Business Online: Communicating Credibility

If you use the Internet to promote yourself or a business, the way you use the media must convey that you’re authoritative, knowledgeable, trustworthy, reliable, responsive and open to input. Your audience [more…]

Adapting Your Business Writing for Global English

Most readers who speak English as a second (or third or fourth) language do so in the same basic way. Here are some guidelines to use when creating your message to ensure it is understood by your international [more…]

Business Writing For Dummies Cheat Sheet (UK Edition)

Whether you’re a manager, an entrepreneur, or a recent graduate, the ability to write well is a skill you can’t afford to be without - particularly in the world of business. This handy Cheat Sheet helps [more…]

11 Story Structures for Business Storytelling

If you want to develop and deliver a memorable story to your business audience — whether your listeners be employees, stockholders, or customers — you need to consider how to shape your storytelling. Here [more…]

Different Types of Business Stories and How to Find Them

Organizations use and tell lots of different types of stories, many of which are listed here. Each type is appropriate for various unique uses and applications. [more…]

Storyboarding Your Business Story

Storyboarding is a nonlinear way to craft and learn your business stories. Here are the steps to creating an effective one. If you’ve been crafting your stories in other ways, try this approach for variety [more…]

Business Storytelling For Dummies Cheat Sheet

Successful businesses have discovered the power of storytelling and its ability to affect the bottom line. A good way to start building your business stories is to use the time-honored storyboarding technique [more…]

How Data Can Enhance Your Business Storytelling

Highly technical audiences like to know the science behind storytelling before accepting it as a core business practice. Sharing all kinds of data with them may be tempting, but would defeat your purpose [more…]

Business Storytelling with Virtual Teams

Telecommuting and working virtually across the country or even the globe are popular and often necessary today in many workplaces. You can use storytelling to reduce the distance among virtual team members [more…]

How to Write Business Storytelling Titles that Grab People’s Attention

Why should you care about the title for a story? For oral storytelling, it really doesn’t matter because the title is mainly a memory aid for you only. Probably most story titles are thought up solely [more…]

10 Things You Should Always Do When Working with Storytelling

You and you alone have total control over using storied approaches in your daily interactions with others, whether at work or in other social interactions. Here are ten easy things you can do to incorporate [more…]

How to Incorporate Business Stories into Marketing Materials

Like a treasure chest, here’s how your business’s core stories can enhance websites, e-mails, social media, and any other print and online marketing and promotional materials you need. [more…]

How to Use “What We Do” Stories to Enhance Your Business Brand

What you do. What I do. What we do. All are important business stories to have in your hip pocket for those moments when you’re asked about them. [more…]

How to Use “Overcoming Barriers” Stories to Enhance Your Business Brand

Why do some people persevere and others give up? What is it that makes some businesses or organizations succeed against all odds? These are stories of overcoming barriers and obstacles. People love to [more…]

10 Business Storytelling Tips for Speakers

Many situations in business call for the use of compelling stories: Training workshops. Talks at company or industry events. Presentations to prospective and current customers or clients. Keynotes at conferences [more…]

3 Ways to Measure the Results of a Business Storytelling Project

The first step in measuring the results of a business story project is to lay out your objective and what you seek to accomplish. Do you want more loyal customers, more engaged employees, increased sales [more…]

How to Build a Business Storytelling Strategy

You have many opportunities to use stories in marketing your business. Figuring out what to share and where to share it are tactical feats. But tactics will only take you so far. Better to first think [more…]

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