Managing Your Computer Documents during the Writing Process
Modern technology certainly isn’t foolproof. One morning, your computer may refuse to boot. Or as you’re cleaning up your hard drive, you mistakenly delete the wrong files. And here it comes, that sickening [more…]
Using Innovative Software to Enhance the Writing Process
Any real writer can work with paper and pencil, if he has to, or scrawl words on the wall with the end of a shoelace dipped in soot. But everyone uses computers now. So if you ever wonder, “What software [more…]
Jazzing Up the Appearance of a White Paper
Few people will read a text-only white paper. You can provide visual relief by using at least one of these text enhancements on every page: [more…]
Promoting a White Paper for Maximum Impact
To get your target audience to notice your new white paper, you need to unveil it like a mini-product launch. Try different promotional tactics and repeat as long as they keep working. Don’t abandon promotions [more…]
Defining the Three Main Types of White Papers
Use the right type of white paper for the right challenge: either a backgrounder, a numbered list, or a problem/solution. The following table outlines the features of each type of white paper and gives [more…]
White Papers For Dummies Cheat Sheet
White papers are the “king of content” that can help any B2B company build mindshare, generate leads, engage prospects, and undercut competitors. But to get powerful results, you need to use white papers [more…]
Ten Tips for Managing Your Emotions during a Critical Conversation
Critical conversations can help make decisions stick, work relationships grow, and teams operate better. Here are ten tips for handling your emotions during critical conversations, especially when someone [more…]
Ten Personal Benefits of Leading a Successful Critical Conversation
Mastering the art of critical conversations provides many benefits, such as learning how to deal with conflict. By mastering critical conversations, you may discover some other personal and professional [more…]
How to Deliver Bad News to Clients with Critical Conversation Skills
Public relations with customers and critical conversations have much in common. Just like a critical conversation, public relations delivers bad news to customers through an open and honest environment [more…]
How to Face a Hostile Customer using Critical Conversation Skills
Critical conversation skills can help you deal with a hostile customer,. Hostile customers often disrupt the workplace, but critical conversation skills, carefully applied, can help keep aggressive customers [more…]
Use Critical Conversation Skills on Customers Who Demand the Boss
When a customer threatens to call the boss, you can ignore it, or use critical conversation skills to diffuse the situation. Critical conversation skills can help you and the customer not only find a solution [more…]
Defuse a Screamer by Applying Critical Conversation Skills
Screaming matches in the office increase tensions while reducing productivity. With the right critical conversation skills, you can address screaming, yelling, and arguing behavior and focus on solving [more…]
Deal with Obnoxious Co-workers with Critical Conversation Skills
Obnoxious co-workers exist in every workplace, but critical conversation skills can help you deal with them effectively. Through critical conversation, you can address behaviors that are bothering you [more…]
End Offensive Comments from a Co-worker with Critical Conversation Skills
When a co-worker makes offensive comments, it can make the workplace uncomfortable. Critical conversation skills can help eliminate offensive comments from the workplace. Critical conversations allow you [more…]
Tips for Tempering Others' Emotions during Critical Conversations
Emotions can take over a critical conversation, causing it to quickly lose its focus. How can you refocus a critical conversation that’s being overshadowed by strong emotions? When the other party or parties [more…]
Critical Conversations and the Direct Communication Style
Effectively delivering a message during a critical conversation comes down to communication style. Your communication style may be direct, or something else. Your communication style is the way you deliver [more…]
Critical Conversations and the Passive Communication Style
During critical conversations, the way in which people deliver their message comes down to style. You might have a passive communication style, or something else. Individual communication styles and behaviors [more…]
Critical Conversations and the Assertiveness Communication Style
No matter what communication style you have, using assertiveness and getting your employees to use assertiveness is the key to successful communication during critical conversations. During a critical [more…]
How to Apply Active Listening during Critical Conversations
Active listening happens when you actively pay attention to a speaker’s words and nonverbal cues. Applying active listening to critical conversations allows you to more fully participate. When people say [more…]
Keep Confrontational Language Out of Critical Conversations
When confrontational language is used during a critical conversation, the conversation spirals out of control. Confrontational language in a critical conversation blocks each party from listening to the [more…]
Five Key Phrases to Employ in Critical Conversations
To make critical conversations go more perfectly, you can draw on five key phases to get the critical conversation going in the right direction and to redirect the discussion if it gets off track. [more…]
How to Turn Confrontation into Accommodation in Critical Conversations
Critical conversations are often emotional, which may lead to confrontation. You can turn confrontation in a critical conversation into accommodation by using one of three proven methods. Whether you’re [more…]
White Paper Structure Problems and How to Solve Them
Many white papers don’t turn out well, often because they’re missing some key structural elements or they weren’t planned properly from the start. Fortunately, if you identify these issues in time, you [more…]
Content Problems in Your White Paper and How to Solve Them
A marketing team may know what a white paper looks like, they can create a mess if they don’t have experience developing effective content. Many white papers don’t turn out well, often because they weren’t [more…]
How to Design a White Paper with the Reader in Mind
Nothing undermines a good white paper faster than poor design. No matter how compelling and persuasive the text may be, if people can’t read it because of a poor design, they’ll quickly move on. Then all [more…]
