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Business Communication

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Applying Good Writing Principles to Your Business Website

You need to adapt your writing style for the web due to limitations of time and screen space but the basic principles of good writing still apply when creating business marketing copy. Keep these points [more…]

Speaking in Public with Confidence

Speaking in public is many people’s idea of a nightmare. Here are some easy hints on how to speak confidently and make an impact with your audience. [more…]

Hints for Speaking into a Microphone

Using a microphone is straightforward. Use the same full voice you would normally use to be heard in conversation and you sound good. Don’t try to be anyone else by putting on a special microphone voice [more…]

Getting People to Listen to You

You don’t have to become a different person to get people to enjoy listening to you – you just have to make it easy for them. Even small changes on your part make the vital difference in how you come across [more…]

Voice and Speaking Skills For Dummies Cheat Sheet (UK Edition)

Your voice makes a major difference to your impact in social situations and in business. You may think that you’re stuck with your voice. On the contrary! Numerous easy ways are available to change your [more…]

Ten Things to Check before Your Presentation

You prepare a fantastic presentation. You run it by your colleagues. Everyone says it's pure genius. Can't miss. The big day arrives and you're psyched. You take your incredibly cool slides and go to the [more…]

Part of the Series: Companion Content from the E-Book Giving a Presentation In A Day For Dummies

How to Write an Introduction for a Presentation

Developing an organized presentation starts with your introduction. The introduction opens your speech. The common way in which many presenters start their talks — [more…]

Part of the Series: Companion Content from the E-Book Giving a Presentation In A Day For Dummies

How to Write the Body of a Presentation

The body is the part of the presentation between your introduction and your conclusion. It's the longest part of the presentation, and its purpose is to get your key points across. When you're preparing [more…]

Part of the Series: Companion Content from the E-Book Giving a Presentation In A Day For Dummies

How to Write a Conclusion for a Presentation

In the old cartoons, you knew that the show was over because the words "The End" came up on the screen. To utter such phrases as "The end," "I'm done," or [more…]

Part of the Series: Companion Content from the E-Book Giving a Presentation In A Day For Dummies

How to Use Humor in Your Presentation

Humor is a powerful communication tool. It can gain attention, create rapport, and make a presentation more memorable. It can also relieve tension, motivate an audience, and enhance your reputation if [more…]

Part of the Series: Companion Content from the E-Book Giving a Presentation In A Day For Dummies

Ten Tips for Asking Good Questions

No one says everything you want to hear in the exact order, depth, and detail that you prefer. That's why the chief tool of a good listener is a good question. Well-crafted questions can stimulate, draw [more…]

Part of the Series: Companion Content from the E-Book Negotiation Skills In A Day For Dummies

Phrases You Should Never Use during a Negotiation

Certain phrases always manage to clank against the ear. The following list covers some expressions that have little place in life, let alone a negotiation. [more…]

Part of the Series: Companion Content from the E-Book Negotiation Skills In A Day For Dummies

Ten Tips for Small-Business Networking

Small-business networking involves contacting people, talking with people, staying in touch with people, getting involved with groups of people in person, or via e-mail, Internet forums, or social media [more…]

Five Ways to Build Rapport during a Critical Conversation

Building and maintaining rapport with the person you are having a critical conversation with makes any discussion more likely to have a positive result. Building rapport means creating a relationship based [more…]

Ten Minutes to a Critical Conversation

Critical conversations take practice, perspective, and preparation. Unfortunately, sometimes there is never enough time to get ready because the conversation needs to happen now. For these situations, [more…]

Solutions to Critical Conversation Problems at a Glance

Critical conversations are not just about what you should do during the discussion. Unfortunately, poor attitudes and stressed relationships show up again and again during conversations. Even the best [more…]

Critical Conversations For Dummies Cheat Sheet

Are you looking to change behaviors in employees and create productive and dynamic team players? Critical conversations are a way to do just that! Staying ahead of possible conflicts and intervening when [more…]

How to Work with a Researcher when Writing a White Paper

Most companies don’t have researchers available to help out white paper writers. Some independent writers do hire researchers to do the grunt work of finding the perfect quotes, stats, and factoids to [more…]

Incorporate New Media into White Papers

Tomorrow’s white papers will likely incorporate new media beyond text and graphics; they may even move beyond the paradigm of a fixed document into a flexible cluster of information accessed via the web [more…]

Managing Your Computer Documents during the Writing Process

Modern technology certainly isn’t foolproof. One morning, your computer may refuse to boot. Or as you’re cleaning up your hard drive, you mistakenly delete the wrong files. And here it comes, that sickening [more…]

Using Innovative Software to Enhance the Writing Process

Any real writer can work with paper and pencil, if he has to, or scrawl words on the wall with the end of a shoelace dipped in soot. But everyone uses computers now. So if you ever wonder, “What software [more…]

Jazzing Up the Appearance of a White Paper

Few people will read a text-only white paper. You can provide visual relief by using at least one of these text enhancements on every page: [more…]

Promoting a White Paper for Maximum Impact

To get your target audience to notice your new white paper, you need to unveil it like a mini-product launch. Try different promotional tactics and repeat as long as they keep working. Don’t abandon promotions [more…]

Defining the Three Main Types of White Papers

Use the right type of white paper for the right challenge: either a backgrounder, a numbered list, or a problem/solution. The following table outlines the features of each type of white paper and gives [more…]

White Papers For Dummies Cheat Sheet

White papers are the “king of content” that can help any B2B company build mindshare, generate leads, engage prospects, and undercut competitors. But to get powerful results, you need to use white papers [more…]


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