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Business Communication

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Constructing a Press Kit

A press kit is a collection of written materials designed to introduce an expert or a company to the media. Often these materials are contained in an attractive folder and accompanied by a cover letter [more…]

Improving Your Inflection on the Phone

When you deal with customers over the phone, you have a whole new set of etiquette rules. The minute you pick up the phone, body language disappears, and your tone of voice and the words you use become [more…]

Reading an Annual Report

Without a doubt, annual reports are at the pinnacle of corporate communication. The point of the annual report is to provide a summary of exactly how a company has performed in the preceding year, and [more…]

Finding the Right Mental Attitude for Success

Attitude isn't quite everything when it comes to being successful, but attitude plays a part in virtually every phase of your life. A poor attitude gets more people fired than any other single factor, [more…]

Small Business Ownership: How and When to Write Formal Contracts

Business contracts outline important agreements you (or your business) enter into with others. If you own a small business, you should familiarize yourself with writing a good agreement, or contract. Sure [more…]

Developing a Personal Code of Ethics for Consulting

Ethics are important for anyone in business. They're particularly important to consultants because of the high level of trust that organizations grant them and because of the access that many consultants [more…]

Understanding Zoning, Licensing, and Permits

No matter which governments — federal, state, or local — have jurisdiction in your particular place of business, you can bet that they all have something to say about how, when, and where you can — and [more…]

Preparing for a Virtual Presentation

The key to a successful virtual presentation is the same as the key to a successful face-to-face presentation: preparation. Consider the following guidelines to ensure that you're ready for [more…]

Billing for Your Consulting Services

How you bill your clients for your consulting work depends on your consulting contract or, in the absence of a written contract, any other agreements you may have made regarding billing and payment. If [more…]

Selling Tips: Mastering the Meet and Greet

Your first meeting with a prospective client can set the entire tone for your relationship. Here are some guidelines to ensure that your relationship has a positive start: [more…]

Avoiding Stage Fright

Whether you're giving a business presentation or delivering a soliloquy onstage, stage fright can rear its ugly head. The fear of getting stage fright can itself cause stage fright to strike you dumb. [more…]

Win-Win Negotiating

You are about to end the negotiation, either by closing a deal or walking away from it. If you are going to close the deal, be sure that the deal is positive for both parties, producing a win-win situation [more…]

Copywriting Basics: Giving Grammar a Break

Copywriting doesn't necessarily demand the strictest observance to formal English grammar. Because your objective is to build an empathetic rapport with your readers, you want to write the way they speak [more…]

Don't Let Fear Get in the Way of Success

Fear of failure is probably the second biggest cause of failure. The first is fear of the unknown — just watch any horror movie. The easiest way to overcome these fears is to take action. Don't succumb [more…]

Consulting Skill: Listening to a Potential Client

A consultant's primary responsibility is to help clients find the best solutions to their needs. This means asking questions and then listening — really [more…]

Writing a Good Business Blog

Early blogs focused on technology and the ubiquitous "this-is-my-life" commentary; an intermediate wave of blogs focused on news and politics; more recently, the hottest blogs are business blogs. Why do [more…]

Using Stories as a Presentation Tool

Business presentations don't always have to be about numbers, charts, and graphs. Sometimes telling a story can help your audience grasp a concept more readily than staring at raw data. [more…]

Handling Problems during a Presentation

Problems can occur at any time during a presentation that involves an audience. Visual aids can get screwed up; loud sounds can interfere with the audience's understanding of your point; or you might just [more…]

Problem-Solving for Consultants

In consulting, problem-solving is really where the rubber meets the road. While problem-solving, you review the data that you sliced, diced, and otherwise processed to develop a set of solutions, one or [more…]

Exploring Special Presentation Situations

As you organize various business meetings and events, you're likely to come across many different presentation situations. Each requires a unique approach and attention to detail. Here are some of the [more…]

Understanding Issues in Oral Contracts

Oral contracts can be as binding as written contracts. But have fun proving what you've agreed to without a written record. If your deal goes south, you may feel like Sylvester to the other party's Tweety [more…]

Ethical Land Mines for Consultants

Consultants face ethical dilemmas every day of the week, and as a consultant, you may be tempted to stray to the wrong side of that ethical line. But remember that you have a choice: You can do business [more…]

Finding Copywriting Inspiration

Stuck on a copywriting project? It happens from time to time. Fortunately, you don't need a miracle or even a flash of brilliance. Almost invariably, what you really need is a change of perspective, a [more…]

How to Introduce Your Business in a Letter

An introductory business letter is supposed to make a good impression with a potential customer (called a prospect). Writing a letter to introduce your business to someone involves shifting the focus to [more…]

Doing Business in a Multicultural Environment

Along with the cultural diversity inherent in the global marketplace comes confusion about how to behave. People don’t always know how to interact with others from different ethnic and racial backgrounds [more…]

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