Small Business & Careers

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Finding a Job

Ten Ways to Network for a New Job

Job search advisors everywhere report that the most reliable way to get a new job is to expand your network of contacts. Those contacts can give you the inside track to newly opened jobs that are not yet advertised or posted on Internet job boards. You're not cheating when you use your network to find a job; you're smart! [more…]

Finding a Job

How Online Screening Techniques Affect Your Job Search

Your targeted resume may be screened out if an employer’s online screening program decides that you aren’t qualified for the position. Online screening software has the first word about who is admitted for a closer look and who isn’t. [more…]

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Advertising & Marketing

Connecting with Marketing Contacts on Social Media

The number of social media channels is endless. Each social media channel serves a different purpose designed for a certain audience. Depending on your audience and purpose, you will find yourself with [more…]

Advertising & Marketing

10 Account-Based Marketing Thought Leaders to Follow

Account-based marketing (ABM) is the culmination of many facets of business-to-business (B2B) marketing, sales, and technology. Across the industry, marketers and salespeople look to social media for guidance [more…]

Advertising & Marketing

10 Account-Based Marketing Blogs to Read

The blogosphere for account-based marketing is growing exponentially. The business-to-business (B2B) marketing and sales blogs that have been around for years recognize the power of the keyword [more…]

Advertising & Marketing

10 Obstacles Facing Account-Based Marketing

Despite all the industry buzz about account-based marketing, you'll most likely face roadblocks for implementing ABM strategies and goals. Change is hard, even when it means doing what's best to drive [more…]

Advertising & Marketing

What Is Account-Based Marketing?

The essential definition of account-based marketing is focused business-to-business (B2B) marketing. The term account-based marketing isn't new. Identifying and targeting key accounts has always been a [more…]