Generating Ideas with the Disney Model

By David Cox

Part of Creative Thinking For Dummies Cheat Sheet (UK Edition)

Walt Disney devised this sequence of roles to get the best creative thinking from his team. Try on each role in turn to spark your creativity:

  • Dreamer: Let your imagination soar and explore all the possibilities. No limits, no boundaries.

  • Realist: Put your feet back on the ground and consider the feasibility of your idea. Can you actually do it?

  • Critic (originally called the spoiler): Be your own harshest critic – if you don’t find the flaws in your idea, your audience will.