How to Critique a Webinar to Improve for Future Webinars
Look at the replay of your presentation as if you were the theater critic for The New York Times. You can’t be too harsh. Making each of your webinars better than the last, or at least equally as strong, becomes your mission as a producer.
Remember, if you don’t find the problematic areas, chances are the audience will at some point. If that happens, there’s a good chance your attendance will decline.
When reviewing your webinar, you should pay close attention to the following:
Appropriateness of the current format: Did your chosen format work well with your presentation, or would another have worked more effectively? Would an interview segment have been more effective? Was the moderated panel unruly? All of these questions and answers can help you decide which format works best for your needs.
Presenter effectiveness: The heart and soul of the presentation revolves around the charisma of the speakers. Making sure that the presenter was engaging and each speaker was interesting figures prominently into the equation. If you find a weak link, it’s important to change it so that the next presentation is always better.
Value of visual assets: A major part of the webinar centers on your PowerPoint slides, graphics, and images. Keep an eye on how efficiently they’re being used. Are the information slides appropriately lean on text?
Are the slides on the screen long enough to be read by the audience, but not too long? It’s also important to determine how well the graphics and pictures are working for the presentation. Remember, if they don’t move the conversation forward, it’s probably a good idea to reconsider using them next time around.
Effective video use: Using video tends to increase engagement, but only when it’s done correctly. Whether the speaker was properly lit, what video clips were integrated and whether those clips supported the topic are all important questions for you to ask.
Adequate time allowed for each section: Although scripting and preplanning provide a rough idea of how things will go, it’s not until you’ve actually delivered the webinar that you know whether you’ve allowed the proper time for each section.
Presentations consist of many parts, including the speakers, visual parts, and interactive sections such as the Q&A. Did each have adequate time? Too much time? These are all areas to examine and adjust.
Natural flow: All the planning in the world can’t determine how well your webinar flows until after it’s completed. So when you view it again on demand, ask yourself if each section segues nicely from one part to the next, or if it’s too abrupt or too long. Then make the appropriate changes.