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Fill in your bio so people searching for food trucks in your area can find you.
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Act the same on social media sites as you would in person. (In other words, use the same tone online as you would if you were speaking with these individuals face to face. Don’t be someone you aren’t, because a good chance exists that you’ll meet your local followers when they visit your truck.)
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Listen to what your followers are saying, and then respond to both good and bad comments to increase your customer interaction.
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Update your status at least once a day with information that doesn’t include your truck location to allow your followers to get to know you better.
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If you’re tweeting or posting your schedule on Twitter or Facebook, also tweet or update your status after you get to each location.
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Post last-minute schedule changes, especially if you’re packing up early.