Important Web Store Terms

Part of Web Stores Do-It-Yourself For Dummies Cheat Sheet

When planning your Web store, you’ll need to become familiar with terminology to keep up with technology and to design a Web store that fits your needs.

Term Definition
Bandwidth Amount of information being sent from your Web store server to
your customers’ computers. Text is low bandwidth, audio/video
is high.
Cookie Text file that resides on a customer’s computer and
stores information that a Web site can access when that customer
uses that Web site. Cookie files store information so Web sites can
track how customers use that site.
CSS Cascading Style Sheets; an advanced Web design programming
language that allows a Web designer to build Web pages whose style
can be centrally updated regardless of page length or content.
Disk space Hard drive space on an Internet server that stores your Web
store page information, digital photographs, product descriptions,
and more.
Domain name An alphanumeric name that refers to a unique, particular Web
site on the Internet. Company owners actually “rent” the
right, on a yearly basis, to use a domain name for their Web site.
They do this by going to a domain name registrar, like
GoDaddy.
FTP File Transfer Protocol, a system to transfer files between your
computer and another computer on the Internet. For example, you may
FTP files (such as Web pages, graphics, or logos) from your home
computer to your Web server.
PPC Pay Per Click, where you pay a search engine every time a new
visitor clicks on your advertisement from the search engine results
screen.
RSS Really Simple Syndication, a newer technology that
automatically sends updates of your Web store to interested
customers.
SEO Search Engine Optimization refers to a field of study that
tries to determine what to include or connect to your Web site to
influence your Web site’s positions in a search
engine’s rankings or results.
Shopping Cart An online program that acts as a holding bin for a
customer’s intended purchases until that customer checks out
and pays for those items.
SKU Stock Keeping Unit, a term used to indicate a unique ID number
or letter sequence that refers to a particular item. For example, a
UPC code (for commercial products) or an ISBN number (for books)
could be used as a SKU.
SSL Secure Sockets Layer, allows your customers to safely transmit
sensitive information like credit card numbers to you over the
Internet.
URL A World Wide Web address that represents a specific Web site or
Web page on the Internet.