By Kate Gatski, Kate Shoup

Part of Starting an Etsy Business For Dummies Cheat Sheet

Etsy recognizes the importance of marketing your business — which is why it offers several built-in promotional tools, such as widgets and coupon codes. Marketing on Etsy is easy when you take advantage of the following:

  • Create coupon codes for your shop. Coupons increase sales, increase branding and awareness, reward current customers, and entice former customers to return.

  • Create a special widget for your blog or other website to advertise your Etsy shop. This strategy helps steer people on those other sites to your Etsy shop.

  • Promote your shop on social media. Connecting with friends, family, and fans on social media is a great way to keep them buying from you.

  • Run search ads. An Etsy Search Ad is simply a paid advertising spot that appears at the top of the search results page when prospective buyers enter specific keywords.