Marketing Your Etsy Business
Etsy recognizes the importance of marketing your business — which is why it offers several built-in promotional tools, such as widgets and coupon codes. Marketing on Etsy is easy when you take advantage of the following:
Create coupon codes for your shop. Coupons increase sales, increase branding and awareness, reward current customers, and entice former customers to return.
Create a special widget for your blog or other website to advertise your Etsy shop. This strategy helps steer people on those other sites to your Etsy shop.
Promote your shop on social media. Connecting with friends, family, and fans on social media is a great way to keep them buying from you.
Run search ads. An Etsy Search Ad is simply a paid advertising spot that appears at the top of the search results page when prospective buyers enter specific keywords.