By Kate Gatski, Kate Shoup

Part of Starting an Etsy Business For Dummies Cheat Sheet

You can personalize your Etsy shop in any number of ways. This personalization is critical to ensuring that your Etsy business stands out from the crowd and helps promote your brand. And anyway, it’s fun!

  • Add a banner. A banner is a graphic that runs across the top of your shop’s main page. You can create a banner from scratch using any number of graphics programs, including Adobe Photoshop, Adobe Photoshop Elements, GIMP, Picasa, Windows Paint, and more.

  • Include a shop title and shop announcement. Think of your shop title as a tagline of sorts. It briefly sums up what your shop is about. In contrast, your shop announcement, which appears just below your banner, trumpets what you sell, the types of materials or ingredients you use, or your artistic philosophy. Your shop announcement can also broadcast when your next sale will be or share your shop policies.

  • Use sections to organize your goods. If you sell different types of items — say, magnets, notebooks, and picture frames — you can use sections to organize your shop by item. Even if you don’t sell different types of items — maybe you’re all about knit caps — you can use sections to organize your goods by, say, yarn type, size, or price.

  • Choose a strong avatar. Your avatar (also known as your profile picture) is the image that represents both you and your store across Etsy. Be sure to select an avatar that reflects well on you and your shop.