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By Kate Gatski, Kate Shoup

Part of Starting an Etsy Business For Dummies Cheat Sheet

An item title on Etsy acts a lot like a good headline. It’s designed to grab a buyer’s attention and entice the buyer to read more about you and your item. Not surprisingly, then, many headline-writing principles apply when it comes to composing standout item titles for your Etsy business:

  • Keep it short. Your item title must be brief — no more than 155 characters (including spaces).

  • Clearly describe your item at the beginning of the item title. This helps improve the chances that others will find your item when searching on Etsy.

  • Be clever. If you can, use humor, puns, alliteration, rhymes, or other types of wordplay. (But don’t try too hard. Your talents may lie elsewhere!)

  • Use strong words. Avoid vague verbiage! Some words are just better than others. For example, don’t just call your piece “small” — also call it “tiny.”

  • Use a mix of uppercase and lowercase letters. Too many all-uppercase words, and it seems like you’re shouting. Too many lowercase words, and it seems like you’re e. e. cummings.