Organizing Your Auction Presentation
Selling products through an online auction works like selling things face to face in real life.
A well-organized auction starts with the basics: complete, descriptive auction text and plenty of pictures that flatteringly (and fully) show off your product. Atop that foundation, add headings for each major section of your auction text — namely the description, payment, and shipping information blocks. A consistent design builds your eBay brand in the eyes of your customers, which enhances your professional stature among the buyers and browsers and encourages new (as well as repeat) sales at the same time.