Learn more with dummies

Enter your email to join our mailing list for FREE content right to your inbox. Easy!

Cause Marketing Program and SEO

By Joe Waters, Joanna MacDonald

People are searching for information on your cause marketing program, and the better you use search engine optimization (SEO) for your website, the more likely they are to find you on the Internet.

More and more people are using search engines to find the things they’re looking for. Looking for details on the side effects of the latest prescription from your doctor? Google it. Need an address? Try Google. Looking for a company’s website? Don’t bother asking for a URL. Google it!

Your goal is to be as close to the top of the search results as possible so that people don’t miss you and pick someone else.

If you have a blog and are using Facebook and Twitter, you’re well-positioned for search engine optimization (SEO), the process of improving the volume or quality of traffic to a website from search engines.

One of the most powerful ways to improve your ranking in search results are links into your sites. When another blog or website references your post and provides a hyperlink back to your blog (which they can’t do if you don’t have a blog!!), you gain authority with search engines and boost your ranking in search results.

For example,the age of a blog is one factor that helps its search engine ranking. Despite cause marketing having more than 8 million search results, the Selfishgiving.com blog which started in 2004 is in the top ten.

Blogs rank high on search engines because you control keywords, update content regularly, and can o

Blogs rank high on search engines because you control keywords, update content regularly, and can offer text-rich niche information.

How do you get these links of gold for free? Local cause marketers can network with local bloggers and other nonprofit and marketing types who can blog about you and link to your posts.

Bottom line: Blog and link to blogs, which encourages other bloggers to link to your blog! Got it?