Keeping Your Social Media Marketing Under Control

By Jan Zimmerman, Deborah Ng

Part of Social Media Marketing All-in-One For Dummies Cheat Sheet

Using social media as a marketing tool doesn’t have to be a chore. These helpful tips and techniques to manage your social media campaigns can save you time, money, and stress:

  • Repetition is wonderful when it comes to keywords, tags, and labels. Utilizing the same core search terms and page description over and over on your website and all social media outlets not only saves time, but also improves ranking on search engine results.

  • Use tools such as Hootsuite, TweetDeck, or Sprout Social to post similar content multiple places at the same time. For instance, you can upload photos to multiple social media sharing outlets at the same time or simultaneously post to your blog and Facebook.

  • Schedule tweets in advance so you don’t need to remember to log on with timely messages. Tweeting once or more a day can be a nuisance, but you can use tools such as Hootsuite, SocialOomph, or LaterBro for scheduling.

  • Keep track of daily social media activities. Schedule tasks for a month at a time or more with a simple calendar on Google or Yahoo!.

  • Correlate data from multiple sources. Configure one standard analytical package, such as Google Analytics or Woopra, to measure all your social media results.

  • Get organized! Create a master dashboard that includes links and tiered log-ins to all your social media outlets, tools, calendars, and analytic sites in one place. Configure Netvibes or Hootsuite to meet your needs.