Image and Video Sizes on Instagram

By Jennifer Herman, Eric Butow, Corey Walker

Part of Instagram For Business For Dummies Cheat Sheet

When using Instagram for business, it is important that you use the appropriate image or video size to showcase your products and services. Nothing looks worse than a photo cut off on one side or pixelated. Read on for the current recommended image sizes for Instagram.

Instagram Profile Picture

Remember that your profile picture will be placed in a circle when displayed. You may need to adjust the image if it is square or rectangular.

  • Recommended size: 110 x 110 pixels
  • Maximum size: 180 x 180 pixels
  • Image format: .jpg or .png

Instagram Newsfeed

Single image or carousel

  • Recommended size: 1080 x 1080 pixels (square), 1080 x 566 pixels (landscape), or 1080 x 1320 pixels (portrait)
  • Image format: .jpg or .png
  • Maximum file size: 30 MB

Video

  • Recommended size: 600 x 600 pixels (square) or 600 x 315 pixels (landscape)
  • Aspect ratio: 1:1 (square) or 1.9:1 (rectangle)
  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1080 x 1080 pixels
  • Minimum length: 3 seconds
  • Maximum length: 60 seconds
  • File type: .MP4 or .mov
  • Maximum file size: 4 GB

Instagram Stories

Single image

  • Recommended size: 1080 x 1920 pixels
  • Aspect ratio: 9:16
  • Image format: .jpg or .png

Video

  • Recommended size: 1080 x 1920 pixels
  • Aspect ratio: 9:16
  • Minimum resolution: 720 x 1280 pixels
  • Minimum length: 3 seconds
  • Maximum length: 15 seconds
  • File type: .MP4 or .mov
  • Maximum file size: 4 GB

If you have an iPhone, you can use the Storeo app (available in the App Store) to combat the 15-second breaks that Instagram Stories uses for video. You can record a longer video in the Storeo app, and then cut the video into 15-second slices to be uploaded to Instagram Stories. The Storeo slices run much more smoothly than recording 15-second videos in Instagram Stories directly.