How to Turn on the Follow Button on Your Facebook Business Page

By Andrea Vahl, John Haydon, Jan Zimmerman

So you decide to turn on the Follow button on your Facebook business Page. Take a minute to understand some important points about the Follow system, which can be very confusing at first.

“Follow” is how Facebook explains a connection. You and your Friends are following one another. You’re still called Friends, but the function is “following.”

After you turn on your Follow button, you won’t be able to see the Follow button on your Timeline. This aspect is the most frustrating part of teaching people how to turn on the button! The button is there; you just can’t see it if you’re logged in as yourself.

To turn on your Follow button, follow these steps:

  1. Click the down arrow at the top-right of any Facebook page and click Account Settings.

  2. In the left sidebar, click Followers.

    Now you are on a page with several sections. The top section is labeled Who Can Follow Me.

  3. Select Everybody from the drop-down menu.

    Follower Settings in a Facebook Business page.

You also need to continue the process and edit your settings for comments and notifications. Here are a few interesting points about the Follow button:

  • The number of Followers for someone incorporates the number of people who clicked the Follow button and the total number of Followers to Interest lists they’re featured on. Read more about the Followers through Interest lists later in this chapter.

  • Only people who allow Followers have a Follow button on their Profiles. If you don’t see the button on a person’s Timeline, you can’t follow his updates without being his Friend. In that case. you see the Add Friend button instead.

    Sometimes, you see two buttons: Add Friend and Following. When both buttons appear, you know that you’ve followed this person’s Public updates, and you can make a Friend request.

    The Add Friend and Follow buttons in Facebook.

How do people follow your updates? After you allow followers, a Follow button shows up on your Profile. Someone would need to visit your Timeline to click the Follow button, or click the Follow button if your Profile shows up in the Ticker.

Or, if someone hovers over your name somewhere on Facebook (such as a comment in a thread) they have the option of following you right from the hover card that pops up. Facebook might change these ways, or add to them in the future. Facebook has also created a nice interface where you can see all the people who have turned on their Follow button.

Followers can see only the things on your personal Profile that you share publicly.

Avoid heavy sales-type marketing techniques in your Public posts. Even though the follow system is like having an opt-in newsletter, you still need to remember that Facebook is a social platform.