How Much Money Do Bloggers and Social Media Influencers Make?

By Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou

Part of Influencer Marketing For Dummies Cheat Sheet

Blogging and publishing content across social channels can be a hobby for some, and a full-time career for others. Most bloggers and influencers have discovered that there are various ways to monetize their passion and turn it into a profession.

The amount bloggers and influencers get paid for influencer marketing in particular depends on several factors, including but not limited to the influencer’s “going rate,” the ask in terms of scope of work, the platform on which the influencer is publishing, the influencer’s vertical (category or niche), and the influencer’s reach (how many people follow or visit the influencer’s site or platform).

Here are some average estimate earnings for bloggers, Instagram influencers, and video bloggers (vloggers) broken down by their potential reach:

  • Bloggers: $175 to $5,000+ per post with amplification on social channels (re-posting the content across other social platforms). Here are the going rates based on the blogger’s number of monthly impressions:

    • 10,000 to 50,000 monthly blog impressions: $175 to $250 per post

    • 50,000 to 100,000 monthly blog impressions: $250 to $500 per post

    • 100,000 to 500,000 monthly blog impressions: $500 to $1,000 per post

    • 500,000+ monthly blog impressions: $1,000 to $5,000+ per post

  • Instagram influencers: $75 to $3,000+ per image. Here are the going rates based on the influencer’s number of followers:

    • 2,000 to 10,000 Instagram followers: $75 to $250 per image

    • 10,000 to 50,000 Instagram followers: $250 to $500 per image

    • 50,000 to 100,000 Instagram followers: $500 to $1,000 per image

    • 100,000 to 500,000 Instagram followers: $1,000 to $3,000 per image

    • 500,000+ Instagram followers: $3,000+ per image

  • Video influencers: $500 to $5,000+ per video. Here are the going rates based on the influencer’s number of followers on YouTube:

    • 50,000 to 100,000 channel subscribers: $500 to $1,000 per video

    • 100,000 to 500,000 channel subscribers $1,000 to $3,000 per video

    • 500,000+ channel subscribers: $3,000 to 5,000+ per video