How to Avoid Legal Issues in Advertising

By Gary Dahl

Part of Advertising For Dummies Cheat Sheet

Legal problems in advertising can be very damaging and expensive. When creating your ad campaign stick to the following standards so you can avoid the headache and cost of legal hassles:

  • Be truthful.

  • Don’t mislead.

  • Substantiate your claims.

  • Be fair to consumers.

  • Make necessary disclosures clear and conspicuous.