Checklist for Conducting Good Marketing Research

By Michael Hyman, Jeremy Sierra

Part of Marketing Research Kit For Dummies Cheat Sheet

Successful marketing research helps you make good marketing decisions and run a successful business. The following are some ideas for those moments when you decide you really need to concentrate on marketing to boost sales to a higher level. This simple checklist can ensure that you’re conducting good marketing research:

  • You have well-defined research questions.

  • You have a sound strategy for data collection.

  • You have a clear and concise measurement instrument or approach.

  • You can ensure appropriate and efficient data analysis and interpretation.

  • Your approach is part of an ongoing research program.