When you provide prospects with an experience that extends beyond a conversion, you provide prospects with something that keeps your brand top of mind. What you provide can be something simple, like sharing a fun fact, a joke, or something of interest to users on a particular medium. This content strategy will lead them to want to follow and regularly engage with you.
Then, as the relationship grows and there is an experience to be had on the part of the consumer, you can begin driving users to business-generating assets, such as an email sign-up or an online store. Just remember that, for Millennials, it's not all about the sale or the value of the deal; it's about the connection as well.