Advertising Know-How: Key Times for Sending Press Releases

By Gary Dahl

Part of Advertising For Dummies Cheat Sheet

Press releases are a key piece of free publicity (a form of advertising). So how do you time a press release to reach the widest audience? Use the following events to your advantage when sending a press release so your timing is perfect:

  • A purchase of a competitor’s business, or a merger

  • A community project your company has sponsored

  • An industry award you or an employee has won

  • The introduction of a new product or service

  • A new location or the addition of a branch office

  • A highly successful year or quarter

  • A change in corporate policy or a new affiliation