Call Centers For Dummies
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No matter how sophisticated or high-tech a call center is, for any call center operation to be successful, it needs the right players in place to bring it all to life. Here’s a list of the key call center roles and call center jobs, from call center agents to business analysts and call center managers, to name a few.

Roles and Responsibilities in a Successful Call Center
Role Core Responsibilities
Senior manager Establish the mission and vision for the call center.
Establish the annual business goals for the call center.
Call center manager Work with the senior manager to establish business goals that support the mission.
Identify the key performance drivers that affect and control the business goals.
Identify and assign the key roles and responsibilities required to achieve the call center goals.
Create a culture that supports the mission of the call center.
Ensure that all policies and procedures support the mission, business objectives, and performance drivers.
Resource analyst Forecast customer demand, including call volumes.
Determine the resources required to meet customer demand within department goals.
Determine when the call center needs those resources.
Ensure that sufficient resources are available when the call center needs them.
Reporting analyst Provide statistical feedback on business goals and key performance drivers.
Conduct analysis to identify opportunities to improve call center results.
Computer and network analyst Recommend the appropriate tools to meet the business goals and improve performance.
Configure the tools to work properly and reliably.
Provide the appropriate maintenance and troubleshooting support.
Agent performance team (recruiter, trainer, team leader, and quality analyst) Recruiter: Hire the right people to do the job of call center agent.
Trainer: Tell them what to do and why.
Team leader: Show them how to do it.
Quality analyst: Support them and give them feedback on performance.
Call center agents Handle customer contacts in a manner that supports the call center’s objectives and their own performance goals, as outlined by their team leaders.

About This Article

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About the book authors:

Réal Bergevin is executive vice president of Transcom Worldwide. Afshan Kinder, Winston Siegel, and Bruce Simpson are partners in SwitchGear Consulting, a company specializing in call centers and change management. SwitchGear's clients include companies such as Scotiabank, TELUS, and Ceridian.

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