{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T11:22:05+00:00","modifiedTime":"2023-10-19T16:30:51+00:00","timestamp":"2023-10-19T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34256"},"slug":"careers","categoryId":34256},{"name":"General Careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34272"},"slug":"general-careers","categoryId":34272}],"title":"Taking Your Brand Online","strippedTitle":"taking your brand online","slug":"taking-your-brand-online","canonicalUrl":"","seo":{"metaDescription":"Learn about the types of content you can include in your personal brand profile and some popular places to post the content.","noIndex":0,"noFollow":0},"content":"You don't just communicate your personal brand in person; you should communicate your brand online as well. A profile hub can serve as a central point for all your online activity (your blog or website, Twitter account, photo gallery, and so on). Content for your profile may include\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">A brief bio about who you are</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Links to your social media sites (such as LinkedIn, Twitter, Facebook, Google Plus, Instagram, Pinterest, YouTube, and business fan pages)</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">The name, products, and/or services of your business</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">If appropriate, your key clients</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Your education</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Special features that enhance your personal brand, such as a favorite quote or testimonial</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Videos highlighting who you are and what you do</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Your photo</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Links to — or PDF versions of — articles you've written, slides, or other visuals you've produced</p>\r\n</li>\r\n</ul>\r\nPopular profile hubs include:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\"><b>LinkedIn:</b> This site helps you build effective business relationships based on nurturing the \"know, like, and trust\" factor. If you are just beginning to think about using online tools to showcase your personal brand to your business and social networks, begin with LinkedIn.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>Facebook:</b> Facebook helps you tell your story in ways that connect, inform, and entertain. This allows you to navigate the gentle balance of being social while also sharing enough of your personal brand to offer a satisfying taste of what others experience when they meet you in person. But, as your mother always told you, be careful who you hang out with! Your community of choice makes an impression.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>About.me:</b> Create a personal home page that's free and easy to set up. There's no need to create a website when you can use About.me as your hub. Visitors can view your site without logging on, and you can use it as your central point of contact.</p>\r\n</li>\r\n</ul>","description":"You don't just communicate your personal brand in person; you should communicate your brand online as well. A profile hub can serve as a central point for all your online activity (your blog or website, Twitter account, photo gallery, and so on). Content for your profile may include\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">A brief bio about who you are</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Links to your social media sites (such as LinkedIn, Twitter, Facebook, Google Plus, Instagram, Pinterest, YouTube, and business fan pages)</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">The name, products, and/or services of your business</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">If appropriate, your key clients</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Your education</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Special features that enhance your personal brand, such as a favorite quote or testimonial</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Videos highlighting who you are and what you do</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Your photo</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Links to — or PDF versions of — articles you've written, slides, or other visuals you've produced</p>\r\n</li>\r\n</ul>\r\nPopular profile hubs include:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\"><b>LinkedIn:</b> This site helps you build effective business relationships based on nurturing the \"know, like, and trust\" factor. If you are just beginning to think about using online tools to showcase your personal brand to your business and social networks, begin with LinkedIn.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>Facebook:</b> Facebook helps you tell your story in ways that connect, inform, and entertain. This allows you to navigate the gentle balance of being social while also sharing enough of your personal brand to offer a satisfying taste of what others experience when they meet you in person. But, as your mother always told you, be careful who you hang out with! Your community of choice makes an impression.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>About.me:</b> Create a personal home page that's free and easy to set up. There's no need to create a website when you can use About.me as your hub. Visitors can view your site without logging on, and you can use it as your central point of contact.</p>\r\n</li>\r\n</ul>","blurb":"","authors":[{"authorId":9407,"name":"Susan Chritton","slug":"susan-chritton","description":" <p><b>Susan Chritton</b> is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9407"}}],"primaryCategoryTaxonomy":{"categoryId":34272,"title":"General Careers","slug":"general-careers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34272"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":175788,"title":"Trig Identities for Pre-Calculus","slug":"trig-identities-for-pre-calculus","categoryList":["academics-the-arts","math","pre-calculus"],"_links":{"self":"/articles/175788"}},{"articleId":147241,"title":"How to Use the Z-Table","slug":"how-to-use-the-z-table","categoryList":["academics-the-arts","math","statistics"],"_links":{"self":"/articles/147241"}},{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive Guide","slug":"how-to-pray-the-rosary","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/192609"}},{"articleId":232914,"title":"The Flop, Turn, and River Cards in Texas Hold'em","slug":"flop-turn-river-cards-texas-holdem","categoryList":["home-auto-hobbies","games","card-games","poker"],"_links":{"self":"/articles/232914"}},{"articleId":193770,"title":"How to Play Rummy: All You Need to Know","slug":"rummy-understanding-the-rules-and-starting-a-game","categoryList":["home-auto-hobbies","games","card-games","general-card-games"],"_links":{"self":"/articles/193770"}}],"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":207677,"title":"Personal Branding For Dummies Cheat Sheet","slug":"personal-branding-for-dummies-cheat-sheet","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/207677"}},{"articleId":172067,"title":"Personal Branding for Women: Highlighting Strengths","slug":"personal-branding-for-women-highlighting-strengths","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/172067"}},{"articleId":172012,"title":"Design Your Personal Logo","slug":"design-your-personal-logo","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/172012"}},{"articleId":152332,"title":"Building Your Personal Brand","slug":"building-your-personal-brand","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/152332"}},{"articleId":152323,"title":"Reaching Your Target Market with Your Personal Brand","slug":"reaching-your-target-market","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/152323"}}],"fromCategory":[{"articleId":300819,"title":"Taking a Career Break For Dummies Cheat Sheet","slug":"taking-a-career-break-for-dummies","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/300819"}},{"articleId":298667,"title":"Lifeguarding For Dummies Cheat Sheet","slug":"lifeguarding-for-dummies-cheat-sheet","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298667"}},{"articleId":273721,"title":"How to Manage Virtual Teams","slug":"how-to-manage-virtual-teams","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273721"}},{"articleId":273709,"title":"How to Create a New Zoom Account","slug":"how-to-create-a-new-zoom-account","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273709"}},{"articleId":273704,"title":"Text-Only Communication in the Virtual Workplace","slug":"text-only-communication-in-the-virtual-workplace","categoryList":["business-careers-money","careers","general-careers"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273704"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282455,"slug":"personal-branding-for-dummies-2nd-edition","isbn":"9781118915554","categoryList":["business-careers-money","careers","general-careers"],"amazon":{"default":"https://www.amazon.com/gp/product/1118915550/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1118915550/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1118915550-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1118915550/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1118915550/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/personal-branding-for-dummies-2nd-edition-cover-9781118915554-203x255.jpg","width":203,"height":255},"title":"Personal Branding For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"9407\">Susan Chritton</b> is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.</p>","authors":[{"authorId":9407,"name":"Susan Chritton","slug":"susan-chritton","description":" <p><b>Susan Chritton</b> is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9407"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{"key":"cat","values":["business-careers-money","careers","general-careers"]},{"key":"isbn","values":["9781118915554"]}]\" id=\"du-slot-65316edeba57a\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{"key":"cat","values":["business-careers-money","careers","general-careers"]},{"key":"isbn","values":["9781118915554"]}]\" id=\"du-slot-65316edebae66\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2023-10-19T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":152322},"articleLoadedStatus":"success"},"listState":{"list":{},"objectTitle":"","status":"initial","pageType":null,"objectId":null,"page":1,"sortField":"time","sortOrder":1,"categoriesIds":[],"articleTypes":[],"filterData":{},"filterDataLoadedStatus":"initial","pageSize":10},"adsState":{"pageScripts":{"headers":{"timestamp":"2024-10-21T10:50:01+00:00"},"adsId":0,"data":{"scripts":[{"pages":["all"],"location":"header","script":"\r\n<script src=\"https://cdn.optimizely.com/js/10563184655.js\"></script>","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>var _comscore = _comscore || [];_comscore.push({ c1: \"2\", c2: \"15097263\" });(function() {var s = document.createElement(\"script\"), el = document.getElementsByTagName(\"script\")[0]; s.async = true;s.src = (document.location.protocol == \"https:\" ? \"https://sb\" : \"http://b\") + \".scorecardresearch.com/beacon.js\";el.parentNode.insertBefore(s, el);})();</script><noscript><img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=15097263&cv=2.0&cj=1\" /></noscript>\r\n","enabled":true},{"pages":["all"],"location":"footer","script":"\r\n<script type='text/javascript'>\r\n(function(){var g=function(e,h,f,g){\r\nthis.get=function(a){for(var a=a+\"=\",c=document.cookie.split(\";\"),b=0,e=c.length;b<e;b++){for(var d=c[b];\" \"==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null};\r\nthis.set=function(a,c){var b=\"\",b=new Date;b.setTime(b.getTime()+6048E5);b=\"; expires=\"+b.toGMTString();document.cookie=a+\"=\"+c+b+\"; path=/; \"};\r\nthis.check=function(){var a=this.get(f);if(a)a=a.split(\":\");else if(100!=e)\"v\"==h&&(e=Math.random()>=e/100?0:100),a=[h,e,0],this.set(f,a.join(\":\"));else return!0;var c=a[1];if(100==c)return!0;switch(a[0]){case \"v\":return!1;case \"r\":return c=a[2]%Math.floor(100/c),a[2]++,this.set(f,a.join(\":\")),!c}return!0};\r\nthis.go=function(){if(this.check()){var a=document.createElement(\"script\");a.type=\"text/javascript\";a.src=g;document.body&&document.body.appendChild(a)}};\r\nthis.start=function(){var t=this;\"complete\"!==document.readyState?window.addEventListener?window.addEventListener(\"load\",function(){t.go()},!1):window.attachEvent&&window.attachEvent(\"onload\",function(){t.go()}):t.go()};};\r\ntry{(new g(100,\"r\",\"QSI_S_ZN_5o5yqpvMVjgDOuN\",\"https://zn5o5yqpvmvjgdoun-wiley.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_5o5yqpvMVjgDOuN\")).start()}catch(i){}})();\r\n</script><div id='ZN_5o5yqpvMVjgDOuN'></div>\r\n","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>\r\n (function(h,o,t,j,a,r){\r\n h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};\r\n h._hjSettings={hjid:257151,hjsv:6};\r\n a=o.getElementsByTagName('head')[0];\r\n r=o.createElement('script');r.async=1;\r\n r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;\r\n a.appendChild(r);\r\n })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');\r\n</script>","enabled":false},{"pages":["article"],"location":"header","script":" <script src=\"//get.s-onetag.com/bffe21a1-6bb8-4928-9449-7beadb468dae/tag.min.js\" async defer></script>","enabled":true},{"pages":["homepage"],"location":"header","script":"<meta name=\"facebook-domain-verification\" content=\"irk8y0irxf718trg3uwwuexg6xpva0\" />","enabled":true},{"pages":["homepage","article","category","search"],"location":"footer","script":"\r\n<noscript>\r\n<img height=\"1\" width=\"1\" src=\"https://www.facebook.com/tr?id=256338321977984&ev=PageView&noscript=1\"/>\r\n</noscript>\r\n","enabled":true}]}},"pageScriptsLoadedStatus":"success"},"navigationState":{"navigationCollections":[{"collectionId":287568,"title":"BYOB (Be Your Own Boss)","hasSubCategories":false,"url":"/collection/for-the-entry-level-entrepreneur-287568"},{"collectionId":293237,"title":"Be a Rad Dad","hasSubCategories":false,"url":"/collection/be-the-best-dad-293237"},{"collectionId":295890,"title":"Career Shifting","hasSubCategories":false,"url":"/collection/career-shifting-295890"},{"collectionId":294090,"title":"Contemplating the Cosmos","hasSubCategories":false,"url":"/collection/theres-something-about-space-294090"},{"collectionId":287563,"title":"For Those Seeking Peace of Mind","hasSubCategories":false,"url":"/collection/for-those-seeking-peace-of-mind-287563"},{"collectionId":287570,"title":"For the Aspiring Aficionado","hasSubCategories":false,"url":"/collection/for-the-bougielicious-287570"},{"collectionId":291903,"title":"For the Budding Cannabis Enthusiast","hasSubCategories":false,"url":"/collection/for-the-budding-cannabis-enthusiast-291903"},{"collectionId":299891,"title":"For the College Bound","hasSubCategories":false,"url":"/collection/for-the-college-bound-299891"},{"collectionId":291934,"title":"For the Exam-Season Crammer","hasSubCategories":false,"url":"/collection/for-the-exam-season-crammer-291934"},{"collectionId":301547,"title":"For the Game Day Prepper","hasSubCategories":false,"url":"/collection/big-game-day-prep-made-easy-301547"}],"navigationCollectionsLoadedStatus":"success","navigationCategories":{"books":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/books/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/books/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/books/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/books/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/books/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/books/level-0-category-0"}},"articles":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/articles/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/articles/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/articles/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/articles/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/articles/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/articles/level-0-category-0"}}},"navigationCategoriesLoadedStatus":"success"},"searchState":{"searchList":[],"searchStatus":"initial","relatedArticlesList":[],"relatedArticlesStatus":"initial"},"routeState":{"name":"Article3","path":"/article/business-careers-money/careers/general-careers/taking-your-brand-online-152322/","hash":"","query":{},"params":{"category1":"business-careers-money","category2":"careers","category3":"general-careers","article":"taking-your-brand-online-152322"},"fullPath":"/article/business-careers-money/careers/general-careers/taking-your-brand-online-152322/","meta":{"routeType":"article","breadcrumbInfo":{"suffix":"Articles","baseRoute":"/category/articles"},"prerenderWithAsyncData":true},"from":{"name":null,"path":"/","hash":"","query":{},"params":{},"fullPath":"/","meta":{}}},"dropsState":{"submitEmailResponse":false,"status":"initial"},"profileState":{"auth":{},"userOptions":{},"status":"success"}}

Taking Your Brand Online

By: Susan Chritton and

Updated: 10-19-2023

From The Book: Personal Branding For Dummies

Personal Branding For Dummies

Book image

Explore Book Buy On Amazon

You don't just communicate your personal brand in person; you should communicate your brand online as well. A profile hub can serve as a central point for all your online activity (your blog or website, Twitter account, photo gallery, and so on). Content for your profile may include

A brief bio about who you are
Links to your social media sites (such as LinkedIn, Twitter, Facebook, Google Plus, Instagram, Pinterest, YouTube, and business fan pages)
The name, products, and/or services of your business
If appropriate, your key clients
Your education
Special features that enhance your personal brand, such as a favorite quote or testimonial
Videos highlighting who you are and what you do
Your photo
Links to — or PDF versions of — articles you've written, slides, or other visuals you've produced

Popular profile hubs include:

LinkedIn: This site helps you build effective business relationships based on nurturing the "know, like, and trust" factor. If you are just beginning to think about using online tools to showcase your personal brand to your business and social networks, begin with LinkedIn.
Facebook: Facebook helps you tell your story in ways that connect, inform, and entertain. This allows you to navigate the gentle balance of being social while also sharing enough of your personal brand to offer a satisfying taste of what others experience when they meet you in person. But, as your mother always told you, be careful who you hang out with! Your community of choice makes an impression.
About.me: Create a personal home page that's free and easy to set up. There's no need to create a website when you can use About.me as your hub. Visitors can view your site without logging on, and you can use it as your central point of contact.

About This Article

This article is from the book:

Personal Branding For Dummies ,

About the book author:

Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.

This article can be found in the category:

General Careers ,