What makes a For Dummies product a For Dummies product? It's much more than just yellow and black colors, icons, and humorous headings. It's a philosophy and a culture.
 | At the core, For Dummies success demonstrates the belief that anything is possible. The passion to help people understand confusing topics has driven For Dummies publishers, authors, editors, and designers to nurture a great idea into a publishing and knowledge-information leader. |
Attitude is everything
Any For Dummies experience is concise, lighthearted, and conversational. You'll be able to start doing something new now.
Recognizing that For Dummies readers aren't dumb!
 | One of the biggest misconceptions about For Dummies products is that they're, well, made for dumb people. Nothing could be further from the truth! |
For Dummies products are the first place to turn to when you're new to a topic — but even if you've mastered a topic, For Dummies is a great quick reference or refresher.
Simply put, For Dummies products are for people who are
- Intelligent. They know that they need to search for answers but don't want to waste time with other reference materials.
- Frustrated. They have tried to do something but are still overwhelmed by the topic or the problem.
- Intimidated. They're just mystified by a topic — whether it's computers, sex, the Internet, home buying, or just about any other area.
 | Basically, if you know what you want to do — but just don't know how to do it — then For Dummies is for you! |
Finding out just what you need to know!
For Dummies products are for folks who want just enough information to perform a given task or accomplish a specific goal. You won't find silly details and useless background information about a topic; you just get the information you need to feel comfortable enough to get up and running.
If there are nine different ways to find a new job online or paint your bedroom, For Dummies gives you the easiest and best way (or two) to get the job done, so that you can move on with more important things — like your life!
Getting around: Easy in, easy out
 | Modular format separates For Dummies from other reference materials. Modular format enables you to open a For Dummies book to any given page and start reading. You don't need to read Chapter 5 before reading Chapter 10. If the answer you need is in Chapter 10, jump right in and start reading. You'll see that our Dummies.com articles are the same way — simple, easy answers at your fingertips! |
You can use a For Dummies product from start to finish and discover more about a topic step-by-step. But you're in control with For Dummies — use as much or as little as you want.
Getting it in plain English
For Dummies strives to present even complex subjects in plain English. Whether that means direction on how to hook up your modem or saute an onion, you can trust For Dummies to tell it like it is, without all the jargon and technical gobbledygook.
Laughing on cue
When For Dummies introduced some honest-to-goodness humor into the somber world of computer book publishing, we turned the publishing world upside down. For many people, For Dummies is now synonymous with humor.
| For Dummies products don't take their subject matter too seriously, which means you shouldn't either. Instead, For Dummies gives you everything you need to know without making it seem like a big deal. |
The bottom line
What started out as one book has grown into a dynamic, international, multimedia knowledge brand. (Now say that five times fast!) Although each For Dummies product is unique, all products offer the same promise of demystifying a confusing or intimidating topic and empowering you to succeed. Welcome to the world of For Dummies, just one brand among many in the John Wiley & Sons stable of outstanding titles!
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