| Introduction.
Part I: Buying for Successful Selling.
Technique 1: Efficient Searching to Find the Best Deals.
Technique 2: Gearing Up for Savvy eBay Buying.
Technique 3: Bidding to Win.
Technique 4: Researching to Save Time and Money.
Technique 5: Real-World Sourcing Strategies for Your eBay Business.
Technique 6: Qualifying Your Merchandise and Methods.
Technique 7: Getting Action When Transactions Go Wrong.
Part II: Selling Shortcuts.
Technique 8: Building Strategies for Your Sales.
Technique 9: Setting Profitable Price Points.
Technique 10: Setting Sensible Shipping Costs.
Technique 11: Using eBay’s Free Listing Tool: Turbo Lister.
Technique 12: Making Multiple Sales without Multiplying Your Work.
Technique 13: Tracking Your Auction Action.
Technique 14: Boosting Sales through Dynamic Research.
Part III: Prettying Up Your Auctions.
Technique 15: Getting Great Images for eBay.
Technique 16: Prepping and Photographing Clothing.
Technique 17: Photographing the Tuff Stuff: Coins and Jewelry.
Technique 18: Touching Up Your Photos for eBay.
Technique 19: Uploading Your Pictures to a Server.
Technique 20: Listing Touchups and HTML without the Headaches.
Technique 21: Creating Your Own HTML Templates.
Part IV: Finishing Off Your Auctions.
Technique 22: Notifying Winners and Sending Invoices.
Technique 23: Tracking Payments.
Technique 24: Tracking Your Shipments.
Technique 25: Leaving Feedback Quickly and Gracefully.
Technique 26: Downloading Your eBay Sales Reports.
Technique 27: Reporting Failed Transactions to eBay.
Part V: Operating Efficiently with PayPal.
Technique 28: Understanding PayPal Accounts and Options.
Technique 29: Generating Income from Your Web Site with PayPal.
Technique 30: Downloading Your Payment History from PayPal.
Technique 31: Arranging Shipping Directly through PayPal.
Technique 32: Expanding Your Business with PayPal Shops and Tools.
Technique 33: Using PayPal’s Little-Known Tools.
Part VI: Shipping Made Simple.
Technique 34: Selecting the Best Packing Materials.
Technique 35: Picking the Right Shipper.
Technique 36: Shipping with the U.S. Postal Service.
Technique 37: Getting Brown with United Parcel Service.
Technique 38: Absolutely, Positively FedEx.
Technique 39: Insuring Against the Worst.
Technique 40: Making a Claim When Shipping Goes Bad.
Part VII: Working the eBay Community.
Technique 41: Opening an eBay Store.
Technique 42: Building Your Reputation by Becoming a PowerSeller.
Technique 43: Becoming an eBay Trading Assistant.
Technique 44: Getting the Stamp of Approval from SquareTrade.
Technique 45: Meeting Other eBayers.
Part VIII: Running an Efficient Back Office.
Technique 46: Going Legit with Your Business.
Technique 47: Simplifying Your Bookkeeping.
Technique 48: Monitoring Your Financial Reports.
Technique 49: Keeping Your Records and Data Safe.
Technique 50: Avoiding Sick Days by Staying Healthy.
Technique 51: Overcoming Accessibility Challenges.
Part IX: Acting Like a CEO.
Technique 52: Building Business Buying Plans.
Technique 53: Knowing Your Customers.
Technique 54: Marketing Your eBay Listings.
Technique 55: Using Google to Build Your Business.
Technique 56: Bonding Your Sales: Raising Bids and GSM.
Technique 57: Flying Your Banner on eBay.
Technique 58: Co-oping with eBay to Lower Advertising Costs.
Part X: The Scary (or Fun) Stuff.
Technique 59: Raising Money for Your Favorite Charity.
Technique 60: Organizing with Auction Management Tools.
Technique 61: Networking Your Office.
Technique 62: Keeping Kosher: Staying Away from Spam.
Technique 63: Keeping Password Accounts Secure.
Technique 64: Letting the World Know All About You, er, Me.
Technique 65: Glossary of eBay Sellers’ Business Terms.
Index.
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