| Introduction.
Part I: Getting Started with Web Analytics.
Chapter 1: Understanding Web Analytics.
Chapter 2: Steering Clear of Common Terminology Confusion.
Chapter 3: Getting Your Hands Dirty with Web Data.
Part II: Choosing the Right Web Analytics Solution.
Chapter 4: Web Analytics Tools You Can Use.
Chapter 5: Investing in Web Analytics Tools.
Chapter 6: Discovering Niche Solutions.
Part III: Searching for Statistical Treasure.
Chapter 7: Taking Out the Trash.
Chapter 8: Reviewing Site Referrers.
Chapter 9: Getting to Know Your Visitors.
Chapter 10: Identifying Your Most Important Pages.
Chapter 11: Key Performance Indicators Insights.
Part IV: Knowledge Is Power — Making Analytics Work for You.
Chapter 12: Sifting through Search Data.
Chapter 13: Increasing Web Site Visibility.
Chapter 14: Revisiting Your Online Advertising Strategy.
Chapter 15: Chronicling Your Web Analytics History.
Chapter 16: Fine-Tuning Your Web Site.
Part V: The Part of Tens.
Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls.
Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business.
Chapter 19: Ten Web Analytics Best Practices.
Appendix: Web Analytics Glossary.
Index.
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