| DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley).
RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books.
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