| Introduction.
Chapter 1: Launching Your Business on eBay.
Chapter 2: The Finer Points of eBay Selling.
Chapter 3: Cool eBay Tools.
Chapter 4: Safe Selling Equals Profitable Sales.
Chapter 5: Expanding Sales with an eBay Store.
Part II: Setting Up Shop.
Chapter 6: Finding Merchandise to Up Your Profits.
Chapter 7: Pricing Your Items to Sell.
Chapter 8: Establishing a Base of Operations: Your Web Site.
Part III: Business Is Business — Time to Get Serious.
Chapter 9: Software Built for Online Auctions.
Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales.
Chapter 11: Setting Up Listings That Sell.
Chapter 12: Providing Excellent Customer Service.
Chapter 13: Working Your PayPal Account and Collecting Your Money.
Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money.
Part IV: Your eBay Back Office.
Chapter 15: Getting Legal: Understanding Taxes and Licenses.
Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay.
Chapter 17: Building an eBay Back Office.
Part V: The Part of Tens.
Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits.
Chapter 19: Ten Other Places to Move Your Merchandise.
Part VI: Appendixes.
Appendix A: Glossary.
Appendix B: The Hows and Whys of a Home Network.
Index.
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