| Introduction.
Part I: Do It Yourself: Getting Started with Self-Publishing.
Chapter 1: Welcome to Self-Publishing!
Chapter 2: Understanding the Pros and Cons of Self-Publishing.
Chapter 3: Equipping Yourself with the Write Stuff.
Chapter 4: Creating a Winning Manuscript.
Chapter 5: Fine-Tuning Your Work with Careful Editing.
Part II: Pulling Together the Details: Administration and Design.
Chapter 6: Setting Up Your Self-Publishing Business.
Chapter 7: Tackling Book-Specific Tasks.
Chapter 8: Coming Up with Creative Page Design and Layout.
Chapter 9: Judging a Book by Its Cover.
Part III: Start the Presses! Examining Printing Choices.
Chapter 10: Trying Out Traditional Offset Printing.
Chapter 11: Print-On-Demand for Demanding Self-Publishers.
Chapter 12: Checking Out Some Non-Traditional Printing Options.
Chapter 13: Working Successfully with Any Printer.
Part IV: Making Your Book a Bestseller: Distribution Methods.
Chapter 14: Selling Your Book through Popular Online Booksellers.
Chapter 15: Distributing Your Book through Traditional Channels.
Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping.
Chapter 17: Selling Your Book to the Big Boys for Better Distribution.
Part V: Creating a Buzz: Publicity and Marketing.
Chapter 18: Crafting Publicity Materials for Your Book.
Chapter 19: Publicizing Your Book for Free with the Media’s Help.
Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools.
Chapter 21: Maximizing Your Marketing Power in Cyberspace.
Chapter 22: Expanding Your Income with Spin-Off Products and Services.
Part VI: The Part of Tens.
Chapter 23: Ten Self-Publishing Mistakes to Avoid.
Chapter 24: Ten Useful Resources for Self-Publishers.
Index.
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