| Introduction.
Part I: Salesforce Basics.
Chapter 1: Looking Over Salesforce.
Chapter 2: Navigating Salesforce.
Chapter 3: Personalizing Your System.
Part II: Tracking Sales.
Chapter 4: Managing Accounts.
Chapter 5 : Developing Contacts.
Chapter 6: Managing Activities.
Chapter 7: Sending E-Mail.
Part III: Driving Sales.
Chapter 8: Prospecting Leads.
Chapter 9: Tracking Opportunities.
Chapter 10: Tracking Products and Price Books.
Chapter 11: Managing Your Partners.
Part IV: Optimizing Marketing.
Chapter 12: Driving Demand with Campaigns.
Chapter 13: Building Your Internet Marketing Channel.
Chapter 14: Driving Sales Effectiveness with Document Management.
Chapter 15: Performing Fast and Accurate Support.
Part V: Delivering Excellent Customer Service.
Chapter 16: Managing Your Customer Service Solution.
Chapter 17: Analyzing Data with Reports.
Part VI: Measuring Overall Business Performance.
Chapter 18: Seeing the Big Picture with Dashboards.
Chapter 19: Fine-Tuning the Confi guration.
Part VII: Designing the Salesforce Solution.
Chapter 20: Customizing Salesforce.
Chapter 21: Extending Salesforce Beyond CRM.
Chapter 22: Migrating and Maintaining Your Data.
Part VIII: The Part of Tens.
Chapter 23: Ten Ways to Drive More Productivity.
Chapter 24: Ten Keys to a Successful Implementation.
Index.
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