| Get your business off the ground with a killer brand and get the sales you want!
It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace -- from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.
- Get lessons from real-life experience -- the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful
- Master all the basics of launching and growing a retail business -- from writing a business plan and finding a great location to hiring and keeping great staff
- Meet and exceed the expectations of today's consumer -- discover how to create positive shopping experiences, provide top-notch customer service, and earn customer loyalty
- Spread the word without going broke -- find out how to differentiate your business, generate word-of-mouth advertising, and plan effective sales and promotions
Bonus CD Includes
- Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store
- See the CD appendix for details and complete system requirements.
Open the book and find:
- The 10 keys to retailing success
- How to design stores that work
- Where and how to buy merchandise
- The best ways to make your business memorable
- Expert tips for building your Web site and selling online
- Advice for handling legal and accounting issues
- In-the-trenches, proven management practices
- A crash course in the art of selling
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