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First there was "Dating for Dummies," then "Indoor Grilling for Dummies " and now ... "Raising Capital for Dummies."
The newest how-to book for novices from Wiley Publishing Inc., the publishers of the popular "Dummies" series, comes at what could be a wickedly good time. With venture capitalists retrenching and so-called angel investors burned by the dot-com meltdown, fund-raising has become a tough task for venture capitalists.
"There's a lot of places to look for money that just doesn't occur to people," said Joseph Bartlett, co-author of the "Raising Capital for Dummies " book.
Offering advice from finding government resources to tapping friends and family members for cash without causing feuds, the Dummies guide walks business execs from the "embryo to the IPO" stages of a company's cash needs, says Mr. Bartlett.
If all else fails and a fund-raising effort comes up short, there's another guide that might be worth checking out: "Job Hunting for Dummies. (The Wall Street Journal, September 6, 2002)
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