| Introduction.
Part I: Covering Your Assets: Intellectual Property Basics.
Chapter 1: Examining the Tools in Your IP Box.
Chapter 2: Protecting Your Intellectual Property.
Chapter 3: Dealing with Professionals and Picking Up the Tab.
Part II: If You Build It, They Will Come: Patenting Your Product.
Chapter 4: Understanding Patents and How They Work.
Chapter 5: Testing the Water Before You File for a Patent.
Chapter 6: The Quest for the Unholy Grail: The Patent Search.
Chapter 7: Preparing Your Patent Application.
Chapter 8: Filing Your Patent Application.
Chapter 9: Wrestling with the Patent Examiner.
Chapter 10: Entering the Home Stretch: Getting Your Patent Issued.
Part III: Knowing Your Copyrights.
Chapter 11: Entering the Whimsical World of Copyrights.
Chapter 12: Untangling Ownership Issues.
Chapter 13: Giving Your Copyright Fangs.
Part IV: Making Your Mark: Protecting Your Commercial Identity.
Chapter 14: Solving Your Identity Crisis.
Chapter 15: Creating the Next Household Name.
Chapter 16: Conducting an Availability Search.
Chapter 17: Establishing and Registering Your Commercial Identifier.
Part V: Exploiting and Enforcing Your IP Rights.
Chapter 18: All Abroad: Protecting Your IP Rights in Other Countries.
Chapter 19: Making ’Em Pay: Licensing Your IP Rights.
Chapter 20: Nailing the Bad Guys (The Infringers).
Part VI: The Part of Tens.
Chapter 21: Top Ten Patent Application Pitfalls.
Chapter 22: Ten Common Copyright Questions.
Chapter 23: The Ten Worst Naming Blunders.
Chapter 24: More Than Ten Great IP Resources.
Appendix.
Index.
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