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- Shows readers how to use Outlook as an effective and powerful solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other information as they are specifically applied in a business setting
- Discusses managing and maintaining current customers and how to control customer interactions
- Explains the process of using checklists and matching them with Outlook applications-from bulk mailing to planning a telemarketing campaign
- Addresses how to build a prospect profile with an action plan for follow-up until the prospect becomes an active customer
- Provides step-by-step examples on how to set up and use Business Contact Manager
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