| Introduction.
Part I: Putting Your Fundraising Ducks in a Row.
Chapter 1: Identifying the Fruits of Your Fundraising Passion.
Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics.
Chapter 3: Making Your Case Statement: Your Agency’s Reason to Be.
Chapter 4: Organizing Your Team: Board Members and Volunteers.
Chapter 5: Creating a Winning Fundraising Plan.
Part II: Finding — and Winning Over — Donors.
Chapter 6: Getting the Lowdown on Your Donors.
Chapter 7: Meeting Your Donor.
Chapter 8: Cultivating Major Givers.
Chapter 9: Asking for a Major Gift.
Part III: Assembling Your Fundraising Toolkit.
Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More.
Chapter 11: Writing Winning Grant Proposals.
Chapter 12: Projecting Your Image by Using the Media.
Chapter 13: Working the Phones (You Don’t Have to Be Hated).
Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales.
Part IV: Leveraging the Internet.
Chapter 15: Creating and Using a Web Site.
Chapter 16: Getting the Most from E-mail and E-Newsletters.
Chapter 17: Extending Your Branding Online.
Part V: On the (Fundraising) Campaign Trail.
Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.
Chapter 19: Planning a Special Event.
Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.
Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.
Chapter 22: Approaching the Corporate Giver.
Chapter 23: Building and Growing Endowments.
Part VI: The Part of Tens.
Chapter 24: Ten Predictions about Fundraising.
Chapter 25: Ten Great Opening Lines.
Index.
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