| Introduction.
Part I: Franchising Basics: Separating the Myths from the Facts.
Chapter 1: The Power of the Brand: Franchising and You.
Chapter 2: Franchising Is More than Just a Food Industry.
Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?
Part II: So You Want to Be a Franchisee?
Chapter 4: Making the Choice: Deciding Which Business Is Right for You.
Chapter 5: Raising Capital: Wowing, Wrangling, and Winning.
Chapter 6: Signing on the Dotted Line: Legal Issues.
Part III: Operating Your Franchise like a Well-Oiled Machine.
Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion.
Chapter 8: Hiring, Training, and Other Staffing Decisions.
Chapter 9: Working with Your Franchisor and Fellow Franchisees.
Chapter 10: Attracting and Keeping Customers.
Part IV: Times Change: Deciding What to Do Next.
Chapter 11: Acquiring Other Franchises.
Chapter 12: Acquiring Other Brands.
Chapter 13: When the End Is Nigh.
Part V: On the Flip Side: Building Your Own Franchise.
Chapter 14: From Small Business Owner to Franchisor.
Chapter 15: Growing Your Franchise Family.
Chapter 16: Building the Network: Expanding Wisely.
Part VI: The Part of Tens.
Chapter 17: Ten Keys to Franchise Success.
Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise.
Part VII: Appendixes.
Appendix A: Glossary of Common Franchise Terms.
Appendix B: About the CD.
Index.
End-User License Agreement.
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