| Introduction.
Part I: Laying the Foundation for Your Plan.
Chapter 1: Starting Your Planning Engine.
Chapter 2: Generating a Great Business Idea.
Chapter 3: Defining Your Business Purpose.
Part II: Developing Your Plan’s Components.
Chapter 4: Understanding Your Business Environment.
Chapter 5: Charting Your Strategic Direction.
Chapter 6: Describing Your Business and Its Capabilities.
Chapter 7: Crafting Your Marketing Plan.
Chapter 8: Deciphering and Presenting Your Financial Situation.
Part III: Tailoring a Business Plan to Fit Your Needs.
Chapter 9: Planning for a One-Person Business.
Chapter 10: Planning for a Small Business.
Chapter 11: Planning for an Established Business.
Chapter 12: Planning for a Nonprofit Organization.
Chapter 13: Planning for an E-Business.
Part IV: Making the Most of Your Plan.
Chapter 14: Putting Your Plan Together.
Chapter 15: Putting Your Plan to Work.
Part V: The Part of Tens.
Chapter 16: Ten Signs That Your Plan Might Need an Overhaul.
Chapter 17: Ten Ways to Evaluate a New Business Idea.
Chapter 18: Ten Ways to Fund Your Business Plan.
Chapter 19: Ten Things to Know about Venture Capital.
Chapter 20: Ten Ways to Use Your Business Plan.
Appendix: About the CD.
Index.
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