| Introduction.
Part I: Shaping Up to Be a Personal Trainer.
Chapter 1: Personal Training 101: Do You Have What It Takes?
Chapter 2: Getting Certified.
Chapter 3: Practicing Your Art.
Chapter 4: Planning Your Start.
Part II: Being a Successful Personal Trainer.
Chapter 5: Creating Your Business Plan.
Chapter 6: Setting Up Shop.
Chapter 7: Developing Sound Business Practices.
Chapter 8: Flexing Your Marketing Muscles.
Chapter 9: Retaining Your Clientele.
Part III: Putting the Personal into Personal Training.
Chapter 10: Getting to Know You: Performing Initial Consultations.
Chapter 11: The First Session: Performing the Fitness Assessment.
Chapter 12: Before We Meet Again: Planning the Program.
Chapter 13: The Second Session: Taking Your Client through the First Workout.
Chapter 14: Teaching Your Beginning Client Beginning Exercises.
Chapter 15: Taking Your Client to the Next Level.
Part IV: Growing Your Personal Training Business.
Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow.
Chapter 17: Hiring Additional Staff.
Chapter 18: Building Your Business Culture.
Part V: The Part of Tens.
Chapter 19: Ten Great Ways to Expand Your Services.
Chapter 20: Ten Essential Pieces of Equipment.
Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be.
Appendix: Resources.
Index.
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