| Introduction.
Part I: Becoming a Google Advertiser.
Chapter 1: Profiting from the Pay-Per-Click Revolution.
Chapter 2: Setting Up Your Starter Edition Account.
Chapter 3: Setting Up Your Standard Edition Account.
Part II: Launching Your AdWords Campaign.
Chapter 4: Discovering Your Online Market.
Chapter 5: Choosing the Right Keywords.
Chapter 6: Writing Magnetic Ads.
Part III: Managing Your AdWords Campaigns.
Chapter 7: Deciding Where and When to Show Your Ads.
Chapter 8: Improving Your Campaigns through Keyword Management.
Chapter 9: Getting It Done with AdWords Tools.
Part IV: Converting Clicks to Clink.
Chapter 10: Giving Your Customer a Soft Landing on Your Web Site.
Chapter 11: Following Up with Your Prospects .
Chapter 12: Building a “Climb the Ladder” Web Site.
Part V: Testing Your Strategies and Tracking Your Results.
Chapter 13: How You Can’t Help Becoming an Advertising Genius.
Chapter 14: Slashing Your Costs with Conversion Tracking.
Chapter 15: Making More Sales with Google Analytics.
Part VI: The Part of Tens.
Chapter 16: The Ten Most Serious AdWords Beginner’s Mistakes.
Chapter 17: Ten AdWords Case Studies.
Index.
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